Business

How Would We Tackle a Pilates Website Rebuild

We're been asked several times about how we would re-design a pilates or fitness website. Here's a quick rundown of what we recommend. We propose the following features & functions: Move site hosting to WPPro.ca (managed, optimized WordPress hosting). Update the theme to Divi and use it to create a more engaging design. The current site has small images and minimal branding (ie. a small logo). We will add a lot more visual impact to the design. Re-add the existing content to work with the...

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Web321 Won the 2023 ICCC-KFC Recipe For Success

Web321 Won the 2023 ICCC-KFC Recipe For Success

We’re excited to share that we won the $30,000 CAD grant through the ICCC-KFC Recipe for Success Program! Thank you to Inner City Capital Connections and KFCCanada for the opportunity to participate in the ICCC program and receive this grant. We look forward to using it to help our business continue to grow!

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Why People Like Elementor (but we still don’t)

The TLDR: There is no real comparison between Elementor and Divi; however, it doesn't necessarily mean that Elementor is the best option. We use Divi and we love it. For us, Divi can turn out fantastic results. Why is Elementor considered better? Unlike Divi, Elementor doesn't use shortcodes. This means that when you disable the page builder, it doesn't create a messy code. Although editing content becomes slightly more challenging, the pages remain mostly intact and clean, avoiding...

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Making The Most of a Google Business Profile

Small business owners need to pay attention to their Google Business  profile. Given the power and reach of Google, having a business profile is like getting a desk somewhere at Google where you get to influence how people find your business. Some people don't even leave Google before they make a decision about your business. Done right, a Google Business Profile helps reach more potential customers by increasing online visibility. First, make sure that all of the information on your Google...

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Vista Eye Care – Optometrists in Victoria BC

Vista Eye Care – Optometrists in Victoria BC

Vista Eye Care opened as the Dr. Eitutis & Associates clinic was started by Dr. Arnie Eitutis over 35 years ago. It originally was located in the heart of Cook street village before moving to the Gordon Head area. Dr. Eitutis had practiced a few years in the plaza across the street before moving to our location above Coast Capital at Cedar Hill X and Shelbourne Street.

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Customer Feedback and B2B: It’s Still Essential

How many times a day does the topic of online toxicity and cancel culture come up? That boils down to reputation management and how a comment can be an asymmetrical attack-- an attack with no adequate defense. Some business have spiralled and crashed thanks to a spate of negative online reviews. This isn't uncommon for the B2C market, but business-to-business is not immune. Customer feedback is essential for B2B businesses for a number of reasons: Product or service improvement: Customer...

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