The Optometrist Special For PEI Clinics

Optometrist Special Package: $129/Month

Web321 has a plan tailor made for optometrists, ophthalmologists and vision therapists. It lets you retain your web presence, make it better and keep using the web editing tools you’re familiar with. We built this plan for vision specialists that have a web presence but need to move their site to a company devoted to WordPress development and support. For one monthly price, we move your website, spruce it up and give you everything you need to succeed. With our secure hosting, malware protection, management and support, we’ll keep your site safe and sound.

What’s included:

Plans & Pricing

Optometrist Special Package: $129/Month

Web321 has a plan tailor made for optometrists, ophthalmologists and vision therapists. It lets you retain your web presence, make it better and keep using the web editing tools you’re familiar with. We built this plan for vision specialists that have a web presence but need to move their site to a company devoted to WordPress development and support. For one monthly price, we move your website, spruce it up and give you everything you need to succeed. With our secure hosting, malware protection, management and support, we’ll keep your site safe and sound.

WordPress Website Transfer
  • We will transfer your website (up to 10 individual pages of 500 – 1,500 words per page)
  • Use of one of our best-practices website layouts
  • Graphic design to adapt your branding to your website
  • Free premium site plugins
  • Built on WordPress: the solution that powers over 1/3 of all websites on the Internet

All included

Domain Transfer, Hosting & Backups
  • Domain name registration & renewals
  • Managed site hosting
  • Site uptime monitoring
  • Free SSL implementation – ensures secure transmission of data to your site
  • Inclusion in an industry-leading CDN – a geographically distributed group of servers which work together to provide fast delivery of your website content
  • Daily backups, stored securely offsite for 90 days
  • Speedy site recovery

All included

security updates & Monitoring
  • Ongoing core, theme & plugin updates
  • “Visual Validator” WordPress updates
  • Security monitoring & daily malware checks
  • Unmetered mitigation of DDoS attacks

All included

SEO & Performance management
  • Google Analytics setup & reporting
  • Google Page Speed setup & reporting
  • Ongoing SEO & site speed optimization as needed, including:
    • Admin panel SEO
    • Installing & activating SEO plugins (e.g. Yoast)
    • Adding tracking codes to a site
    • Adding tracking codes to pages

All included

Content Updates & Tech Support
    • Email tech support helpdesk
    • 2 hours of small (30-minute) tasks, including:
      • Content edits (when provided content)
        • Edit existing content
        • Add new posts, pages, products, etc.
      • Simple image editing (e.g. crop, resize, compress)
      • Style tweaks & additions
      • Creating new user roles & setting permissions
      • Menu and widget editing
      • Plugin installation & configuration
    • Most requests completed within 2 business days.
    • Privacy Policy pages for your site that automatically update when the laws change

    All included

    Monthly Reporting
      • Plugin updates
      • Backups
      • Security scans
    • Monthly PDF report, showing:
      • Website uptime
      • SEO analytics
      • Site speed
      • Keyword tracking
      • Other tasks we performed for you

    All included

    Optional Booster Packs

    Ready to reach for the stars? Our booster packs will help you take your web presence to a whole new level. Each pack is an “a la carte” offering, designed to act as rocket fuel for your brand’s marketing & sales strategy.

    Booster packs are available any time, at very competitive prices, exclusively to Web321 subscribers. We’ll give you the chance to indicate your interest when you sign up for our Optometrist Special here.

    Optional Booster Packs

    Ready to reach for the stars? Our booster packs will help you take your web presence to a whole new level. Each pack is an “a la carte” offering, designed to act as rocket fuel for your brand’s marketing & sales strategy.

    Booster packs are available any time, at very competitive prices, exclusively to Web321 subscribers. We’ll give you the chance to indicate your interest when you sign up for our Optometrist Special here.

    CONTENT CREATION

    "Write On" - Blog & Article Booster

    Does your web copy feel stale or uninspired? Increase your online authority with relevant, professionally written articles. Our copywriters take your prompts and flesh them out into compelling copy for your website or blog. Includes ten 1000+ word articles, with one free rewrite per article (for up to 25% of the content).

    ONLY $499
    "Image Overhaul" - Web Graphics Booster

    Give your online presence a facelift with this booster pack of hand-picked, compelling and relevant images for your website. We’ll also give your site a speed boost by compressing and optimizing large images that can slow down your load time. Includes 10 new images and optimization of up to 100 existing images.

    ONLY $299
    "Infographic Magic" - Visual Data Booster

    Make sure your sales pitch doesn’t go over their heads! Infographics (a combination of imagery, charts, and simple text) are a great way to make complex information easy for your audience to understand. Our designers take your data and make it beautiful with one fully custom infographic. Price includes one free round of edits.

    ONLY $199

    ENGAGEMENT & IMAGE MANAGEMENT

    "Social Butterfly" - Engagement Booster

    Feeling like your social media engagement is lacklustre? Are you followers drifting away? Let us jazz up your messaging and get people excited about your business. Using best practices, we’ll overhaul up to 4 social media profiles to ensure brand consistency, thoroughness and findability. We’ll also generate 5 relevant & interesting cross-platform posts based on your business priorities and activities, and give you a free mini-course on how to excite and engage your audience on social media.

    ONLY $999
    "Reputation Elevation" - Trust Booster

    If your brand struggles to inspire interest, loyalty or trust online, we can help you earn social capital through online reviews. Spiegel Research Center reveals that the likelihood of a product getting purchased increases by a whopping 270% when it gets just five reviews! With this booster, we’ll submit your business to five top listing & review sites: Google My Business, Yelp, and three more sites geared to your target market. We’ll also give you a free mini-course on how to motivate customers to leave reviews.

    ONLY $699

    EMAIL & PRESS CAMPAIGNS

    "Expert Email Campaign" - Newsletter Booster

    Email is still king! The Data Marketing Association reports that 91% of marketers consider email a key strategic channel, with an average $42 return on every $1 spent! Make the most of your mailing list with a professional email campaign. Whether it’s a monthly newsletter template, a drip-marketing campaign or a promotional blast, we’ve got you covered.

    We’ll craft emails with attractive layouts, compelling copy and calls to action. We’ll double-check that your linked landing pages are optimized to drive sales. If you don’t have an email platform yet, we’ll set you up with MailChimp, import your contacts for you, and give you a free mini-course on how to run your own campaigns.

    Price Varies
    "Press Blitz" - Online Press Release Booster

    Get your product launch, promotion or fundraising campaign talked about by bloggers, influencers, news aggregators and major media outlets. Using your prompts, our copywriters will create a newsworthy press release tailored to appeal to editors in your industry. We’ll then get your press release syndicated to a network of 1,200+ websites.

    You can opt to send your release to one or more lists of industry-curated journalists, share it with target social media audiences through industry-focused Twitter feeds, or request a rush turnaround. Every press release includes a detailed, actionable analytics report on the full impact of your online news release.

    Price Varies

    TRAFFIC & LEAD GENERATION

    "Google Ads Extreme" - Online Ad Booster

    Google Ads is a powerful, economical, highly-targetable marketing tool that delivers – and we can help make it work for you. Get your message in front of thousands of eyeballs, in your targeted demographic. Show up prominently when customers search for businesses like yours on Google Search and Maps. Only pay when somebody clicks! This pack includes setup with Google Ads, expert campaign management and $1000 in Google Ads credits.

    ONLY $1299
    "Backlink Builder" - Web Traffic Booster

    Secure links to your site from quality sources around the web – making you more interesting to humans (and irresistible to Google’s ranking algorithms). Build your brand’s authority and make your business easier to find. We research and screen each referring site to make sure it meets our high standards! Get 10 traffic-boosting, top quality backlinks to your website from high-authority sites and blogs targeted to your niche.

    ONLY $999

    ECOMMERCE ESSENTIALS

    "Book 'Em" - Online Booking Booster

    For service providers like medical professionals, restaurats, spas, rental suites and more: offer your clients a simple, seamless booking service right from your website. Watch your bookings go up while your administrative costs go down! This booster pack includes setup of your online booking system, payment gateway (if required) and entry of up to 50 services.

    ONLY $999
    "Open for Business" - eCommerce Booster

    The way people shop has changed forever. Now more than ever, consumers want to find, research and purchase their products from home with the click of a button. Future-proof your business and expand your potential market by adding an eStore to your website. We’ll set you up with a store & shopping cart, payment gateway and entry to up to 50 SKUs (products).

    ONLY $999
    "The Merchandiser" - Inventory Booster

    Got some great new  products you want to offer? Adding all the data and images to your online store can be tedious – but with our help you can have your new product line online in no time. We’ll make sure all your products are configured correctly, with the right keywords, metadata and product images. This booster includes entry of 100 new SKUs (products) to your eCommerce store.

    ONLY $499

    What If This Cost You Almost No Money?


    Web Presence Assistance provides a non-repayable contribution to Prince Edward Island businesses to assist them in establishing a presence on the Internet. The purpose of this assistance is to help Island companies increase business by creating a website to establish online visibility and reach. Consumers today use Internet search engines to locate companies the way previous consumer groups used the Yellow Pages. If a company isn’t visible on the Web, it’s losing an opportunity to connect with potential customers.

    A website allows customers to easily find information they want – when they want it – and allows a company to expand its potential customer base beyond those in its immediate geographic area to a global customer base. Web321’s team can do a lot to make the most of your web presence.

    The grant contribution is limited to 40% of the cost to a maximum contribution of $500.00 per small business. Web321 has a special offer: 14 months of our Optometrist Special – Web Design Subscription for a discounted price of $1800. Apply the Innovation Prince Edward Island Web Presence grant and your venture could be eligible for a $500 grant to offset those already low fees. Fourteen months of web design and management for less than $100 per month.

    ELIGIBILITY & APPLICATION

    Eligible applicants include businesses and industry associations operating in PEI who presently do not have a web presence and plan to undertake activities that will lead to an effective presence on the web. A completed application form along with a written quote from a web developer outlining services to be provided should be submitted to the address below. Projects receiving other non-repayable contributions or grants from any source are not eligible.

    ELIGIBLE ACTIVITIES

    The types of services that may qualify include the registration of a domain name and the design, development, hosting, and search engine and mobile optimization of a website. Applicants should discuss their requirements with an Innovation Prince Edward Island representative to determine if their activity could be considered for this assistance. Application must be submitted before any financial or legal commitment is made on the project. Once approved, the grant money can be applied to a Web Design Subscription through Web321.

    Need Help?

    We can help with the grant application process. Contact us

    Ready to Supercharge your Online Presence?