business impact

Play Twenty Questions With Your Website Decisions

What is it that sets one site from another? In short, brand optimization: knowing what you want to present to your potential client and how you’re going to present it. To get there, and create the online performance your brand deserves, you need to consider some important questions.

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Turning the Clock, One More Time (Daylight Savings Time) 

On November 1, many provinces and territories across Canada may be turning the clock back an hour for the last time. Before automation in technology, we were required to remember two special dates that required the hard labour of changing our clocks by an hour. This quirked its way into two sayings we’ve engraved into our brains “Spring Forward” and “Fall Back” - a way to depict which direction to move the hour based on the season.  However, even with technology advancements that meant...

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The Web Design Monthly Subscription Plan:

More Than Just a Website Payment Plan   Picture this: you’re a small business owner looking to update your website to be functional, branded and search engine optimized. Right now, your cash flow is tight. These projects can cost you upward of $10,000. As a small business, this investment can put a huge dent in your wallet and likely extends outside your existing budget.   This is a dilemma for anyone who needs to invest in a professional website for their business but is working with a...

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Keeping Up With Google Algorithms

Keeping Up With Google Algorithms

Google’s algorithm is known to have core changes every few months to improve the quality of search results – what does this mean for you and your website? With every change to the algorithm, if not detected immediately, can lead to severe impacts on your website performance and discovery. In some instances, small businesses have had their websites penalized and others have recovered from past penalizations.   How your business can be affected by updates of the Google algorithm:         Website...

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Web Maintenance Checklist

If you own a site, whether it is for personal use as a blog or you use it for your business, the site must be maintained frequently. The system is constantly updated and if you do not take enough care of your site through proper web maintenance, you will not attract traffic. Getting traffic and converting those visitors into customers is a key point in having a web presence. There are many things you should do to maintain your site, and we have made a list that will help you further. Be sure...

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It’s 2020: These Are Seven “Features” That Shouldn’t Cost Extra

  When it comes to web design, there are many designers and packages available. Various players in the web industry have tried to differentiate themselves with new features and buzzwords - but how many of these “premium features” are actually standard? In many cases, your provider may be artificially throttling a feature they get for free, or in unlimited supply, just to turn around and sell it to you as something special. When looking for your next website design, make sure that you are...

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WordPress: How Popular Is It?

WordPress has become a global marvel and it has taken a long leap since its release in 2003. From the 1st version of WordPress in 2003, it has been growing considerably even today. Being the most superior CMS in this industry, WordPress stands above its rival brands and constitutes a good amount of market share. The sheer scope and size of the impact of WordPress are huge, which is why we have gathered some shocking stats to help you put into perspective. The Project Cost Calculator of Open...

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Can Google Advertising Grants Help With Your Online Marketing?

Have you heard of Google grants? Google grants are another version of Google Adwords. However, this one is specifically for non-profit organizations. If you are a listed non-profit organization in Canada, then you can get $10,000 every month. In a year it becomes $12,000 with the help of google grants. All non-profit organizations need traffic and attention from people as well, like any other website. Using the internet, you can easily get the word out about your organization and gain the...

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Web Presence Grant from the NASE Growth Grant in 2020

Web Presence Assistance provides a non-repayable contribution to Prince Edward Island businesses to assist them in establishing a presence on the Internet. The purpose of this assistance is to help Island companies increase business by creating a website to establish online visibility and reach. Consumers today use Internet search engines to locate companies the way previous consumer groups used the Yellow Pages. If a company isn’t visible on the Web, it’s losing an opportunity to connect with...

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Web Presence Assistance From Innovation Prince Edward Island

Web Presence Assistance provides a non-repayable contribution to Prince Edward Island businesses to assist them in establishing a presence on the Internet. The purpose of this assistance is to help Island companies increase business by creating a website to establish online visibility and reach. Consumers today use Internet search engines to locate companies the way previous consumer groups used the Yellow Pages. If a company isn’t visible on the Web, it’s losing an opportunity to connect with...

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