Our economy and society are working in well-known models. With some minor updates, this is how things will continue to roll until the impacts of artificial intelligence are inescapable. The inescapable moment will come with the general distribution of AGI. We’re in the pregame of that change. Every piece of technology is getting the AI treatment. Government workers are seeing their workflows getting mimicked by AI to process easy tasks in moments and process them automatically. Businesses used to be in dire need of their graphic designers for their branding, advertising and marketing. Many of these tasks are now handled by AI image generators. AI is cranking out AI images, short videos, janky marketing copy. The turnaround time for graphic design and marketing assets used to take days. Apps return those assets in minutes.

All of the simple stuff is going to AI. Intellectual workers who used to appreciate the mix of difficult and easy tasks now have only the hard stuff left on their plates. For junior talent, the change is more profound. Where once they were given all of the easy work, now they’re not being given any work. Entry level jobs are drying up.

Parents will know this dynamic better than others. When a baby is born, there’s little danger of the kid getting into something they shouldn’t. As they grow, the water level of jeopardy rises. Cover the plugs in the wall boards. Put the sharp stuff up high. It’s a slow motion flood of danger. That’s happening with intellectual labour. If AI is the toddler, it’s at the electrical outlet: it has its paws all over the entry level jobs. Eventually, AI will be able to grab mid-level jobs. Before we know it, it’s going to be reaching high for the elite level tasks that usually require senior experts. We’re not there yet. But keep in mind that OpenAI rolled out ChatGPT less than three years ago.

In less than three years, AI has chewed through entry level graphic design, CGI and programming work. It’s overhauling the workflow of large organizations. It took decades of work in the study of protein folding and did all the homework in weeks. It’s true that the level of skills in practice by an expert are exponentially greater than their junior counterparts. But technology grows exponentially.

AI Doesn’t Need A Bathroom Break

For workers, this is a dire time. The bottom rungs of the career ladder have been chopped out. With each passing month, more rungs are going to be chopped out. If someone hasn’t entered into their career already, I don’t know if they could. I follow Indeed’s job feeds. The entry level jobs are gone. At the same time, the elder statesmen in the workplace are peacing out. Many of them retired during COVID. Some of them are ready to do so now. Employers are getting worried: the experts are retiring. The mid-level people are going to be drafted up to the majors before they’re ready. If those mid-career people don’t skill up fast, they’re going to get caught in the rising tide of AI. At the same time, businesses are looking at what AI can do. Some of them are adjusting their product offerings to lean on AI.

For the general public, this is a mixed bag. They get very informed results at lightning speed from AI. In the cases of image generation and marketing copy, that’s sometimes awesome; that’s sometimes slop. There’s good and bad, but the short assessment is that AI is good.

Do Entrepreneurs Like AI?

For entrepreneurs, this is a golden age.

In the 1990s, I was approached by people who basically said, “if you build this app, I’ll split it with you 50-50.” 50-50, huh? So: I make it real and sink in my time and in your largess, you’ll give me half. I rarely accepted those deals.

By the 2000s, the tune changed up. Entrepreneurs had managed some growth and prominence. They promised programmers and designers glory. They suggested that people could work for “exposure.” Exposure doesn’t pay the rent. Lots of influencers could peddle their notoriety for free labour until the talent realized how poor the pay-off was.

The 2010s: the VC game. Venture Capitalists have been around forever. They have had a good run, making the Internet an intrinsic part of our lives. So many startups did a speed run of getting ready for acquisition. That came with the big payday and their cash out, leaving entrepreneurs seeking encores.

Now, it’s 2025. AI powered apps are getting adoption at a lightning pace– almost too fast for VCs to hop on board. As a for-instance, search Youtube for “$10k / month AI App” – there’s an explosion of small scale developers ramping up to health incomes in very little time. They’re finding all of the nooks and crannies where AI could play a role to make people’s lives better, faster and more efficient.

While AI entrepreneurs are making bank, what about those poor entry level white collar workers? With how things are going now, they’re doomed. They’ll never get the first job. They’ll never skill up to be mid-skilled staff. Less likely still, they’re not going to get to those exalted expert positions. We all thought automation was going to take the factory jobs and put robots in McDonalds. Instead: AI has gotten all of the creatives and the paper pushers– the stuff that it easy to feed into a computer.

Where does that leave us? On the current course, this leads to economic disaster. When AGI becomes a part of our day-to-day life, this trend will accelerate. More people will lose their jobs to automation. Corporations will become profitable to a point. Corporations need consumers and out of work consumers are not good consumers. Once we send the workers home, there’s going to be a profound down shift in the fortunes of industry.

Universal Basic Income (UBI) is often touted as the solution to the jobless future. I love the idea, but I can’t make it work. Use Canada as an example: 30,000,000 people. The simple UBI payroll would be $1000/mo – or $30-billion per month paid out to people with heartbeats. I know: pay children? First off: children need food and housing. Second: our social and economic changes have really put a crimp on the urge to start families. There will always be children, and they’ll always need lunch. So, how would Canada pay out a $30-billion/month payroll? Some existing thoughts for how to fund it:

• Increase the GST. Make it 20%. The affluent would pay a lot more for their goodies. The poor would also pay, but having less money means they’d pay fewer GST dollars.
• Charge a robot tax. That’s a fast track to squelching progress. Those who don’t innovate, dodge the tax. Those who sneak in innovation, dodge the tax. Those who don’t want to pay the robot tax can just go offshore and run their robots there.

If I Ran The World (well, Canada)

If I ran Canada, I would look at the landscape of the problem. I would tackle our challenges and opportunities with new policies from government to usher in the world we’re heading towards.

As AGI rolls out, we’re going to eventually lose many of the jobs. It is true that AI will create new jobs and new opportunities. As long as we need experts, their value will increase. At some point, their comparative value and the comparative economy of turning to automation will cross and the experts will be sent home. Their robot replacements will do the work faster, cheaper, without ego and without bathroom breaks. They will break down and for some time, robot repairmen will be the new superstars… until a robot replaces them.

Our demographic is aging: the median age is climbing. This will continue to shrink the number of children and grow the number of seniors in all of the developed countries. Eventually the biggest cohort (Boomers) and their children (Gen X) will be retired and/or in elder care. Even as Canada games out raising the retirement age, it’s eventually going to hit the biological limits of forcing 75 year olds onto the bus every morning to oversee a diminishing workforce of mid-level people who fear losing their jobs.

Automation is going to decimate retail and those retail clerk jobs. It’s going to take the fast food workers out of the back of house and front of house. Kiosks will be sending orders to burger machines that run 24×7 and never pick their noses. The burger flippers are doomed. All it’s going to take is someone rolling out a “Robo-Burger” franchise into the marketplace for every other fast food joint to transform. Automated services are creeping into our lives. At some point, they will be a fixture of business.

Our youth are aimless. Unemployment in the under 30 group is huge. Every generation gets to the age where they look at 25-year olds and say, “when are going to do anything with your life?” In this era, it’s even more profound. Fewer of them are moving out, getting jobs or starting families of their own. They’re jammed into being teenagers for a decade or more.

In China, this situation is a 5-alarm fire. The One-Child policy and the disproportionate number of boys to girls had led to a dilemma. The boys are now men who can’t find partners. They have aging parents with no siblings available to share the load. Good jobs are not as plentiful as they’d wish. The men make a career out of elder care, locked in a cycle of late teenagehood lasting deep into their 60s and 70s. When their parents die, those boys are going to inherit what their parents left to them before following them to the grave in a couple decades.

The sliders of profitability and affordability are going on a roller coaster. That’s going to see a lot of people gouged. It’s going to see disruptive players eat the lunch of unprepared profiteers.

If our economy and society get broken, we’re heading for trouble. When you see protests and civil unrest, what you’re really seeing is people who didn’t need to show up at work that day. Either their job is already gone; or they didn’t care if they lost the job. Civil unrest happens when people have the time to be unruly and when they have nothing to lose. If left as-is, jobs will be in short supply. Incomes and the standard of living will be poor. There will be a lot to grieve and the time to protest or just lash out.

How do we make this all work?

Models of what works often exist in our past. LIkewise, models of what fails will stick out in our history like sore thumbs. The driver of the evolutions needs to come from three places. The government needs to set legislation and establish norms. Workers need to expect more from employers. People need to re-evaluate their role in society and where they find contentment.

My models of what works come from some simple places: COVID, Victoria BC and telecommunications.

COVID

The house arrest vibe of COVID wasn’t fun. What I did like: working from home. More so, after working from home off-and-on for over 40 years, it was nice to see a defacto workplace to match my own. Working from home takes the commute out of the affordability math. It gives workers back 1 to 3 hours per day of unpaid labour that went into commuting. It let them raid their kitchen for affordable, healthy food instead of fast food and salty diner fare. That kitchen raid: it’s cheaper than a restaurant. The found money from no commute and no dining out: that’s money in workers’ pockets. Staying at home is a cold and flu circuit breaker: less illness means less misery and fewer sick days. Also: fewer trips to the pharmacy for $20 cough syrup.  Employers win too: they can shrink their office sizes. They can save on office furniture, phones and all of the trappings of a bulky workplace. As AGI takes jobs, businesses can see their bottom line thicken without seeing the desks empty out.

Working from home. Small offices. Reliance on AI labour. These moves make life more affordable for workers. They also make profitability more likely for businesses.

COVID also showed us that what was once impossible flipped overnight. The “we’ll never do that” evaporated under necessity. Governments also were able to quickly open their wallets to cover the crisis with cash. We can move fast. Industry can move fast. Even governments can move fast when their political lives depend on it.

Victoria BC

Victoria BC: one of the least affordable places in Canada. It also only has 46% employment. Yes: 54% of the residents live in the least affordable city and they do so without a job. If more than half of the people can make a go of it without UBI, having a job isn’t the lynchpin that we maybe thought it was.

Most of the idle folk break into these subsets:

• Children. They don’t work, but they could clean up their rooms a little, you know.
• Retired folk. There are a lot of retired people living here and living off of a pension.
• The disabled. There is a big cohort of people who use a disability pension to survive.
• People living off of annuities. Some people have a nest egg to fund them for the rest of their lives. However they came by it, they are not a small population in Victoria.
• The destitute. Some people live off of nothing. They couch surf. They sleep rough. They rely on the kindness of strangers. They subsist off of aid agencies. When people speak of UBI and the jobless future, this is the cohort that sets fear in our hearts. We don’t want to become poor, homeless, at risk, and in trouble. If the robots take our jobs and we have nowhere to turn, this is our fate.

Of the 400,000 people in Victoria; and the 216,000 who don’t have jobs; 1,800 are destitute / homeless; and 56,000 live below the poverty line– some of whom are actually the working poor. The remaining 160,000 get by without a job. So: you don’t need a job to survive– even in one of the least affordable cities in Canada. If 54% of the community don’t need to work, how many people really need to work?

In Victoria, despite the high share of non-employed people, there is a labour shortage. It has led to many businesses shortening their operating hours. The affordability crisis keeps people from working in low paying jobs. What if low paying retail and service jobs were replaced with automation? Automation could turn some businesses into 24×7 businesses. If the drive-thru order is taken by AI, then the food is prepped by robots, why not keep it open 24×7. Door Dash and Uber Eats are already delivering goods beyond food. If they could pick up supplies from grocery stores and pharmacies run through automation, they could prep the orders for delivery at any hour. Imagine the impact on day-to-day traffic flows if the grocery runs happened by robo-delivery at 8PM instead of after work in-person. Serving those needs could provide new opportunities. Grocery stores that serve only automated deliveries could be set-up in locations with poor curb appeal, but excellent property prices. The rise of Door Dash has brought about “ghost kitchens”– restaurants that only consist of a kitchen and place to pickup orders. Moving operations to more affordable venues could make those ventures more profitable. It may even allow them to offer lower prices… or prices that don’t spike as readily as we’ve seen in the last few years.

What about the low paid service workers ejected by automation? They could skip from entry-level up to management. Consumer needs will persist, so the markets and opportunities will persist, too. Employee-owned businesses could make the same income but distribute the profits to all of the staff. People can invest in businesses that go heavy on automation and live off of the dividends and profits. Government could set up policies and incentives to encourage low income people to participate in the investment of automation businesses then live off of those proceeds.

Telecommunications

Telecommunications and media used to be MUCH more expensive. Up until the 2000s, people with long distance connections used to go broke because of their phone bill. The proliferation of cellphones quickly led to national calling plans; then unlimited minutes; then unlimited national calls – poof. Your $300 phone bill got replaced with a $60 cellphone bill– a phone you can use while at the beach, not tethered to that phone table in the front hallway. It became a massive improvement at the same time, the service (long distance) basically de-commodified. At the same time, Skype then Google Meet and Zoom made even the cellphone bill optional.

Netflix and Amazon Prime have replaced movie rentals taking Blockbuster and all of its competitors off of the playing field. There’s more to this topic as all of the streaming services are now making the replacement option more balkanized and expensive, but the overall service delivery is much less expensive.

The creation of media: that’s an entirely revolutionized situation. When I was a kid, I got a tape recorder– I could make media and I was so grateful. I did get an 8mm film camera but the cost of film developing wasn’t going to work for my 10-year-old wallet. I spent my teens and twenties coveting the video cameras of others. In the 2000s people could get digital cameras for a high cost with lousy resolution. Moore’s Law quickly improved audio and video capabilities. Nowadays many of us have 4K video cameras in their pockets. With the advent of text-to-AI video, there may be another implosion of costs with a beach scene and a space battle costs the same pennies to create.

Moore’s Law on cellphones has created a different problem: profit contraction. Your $100 cellphone from 2000 did so little, and your current $1500 phone does so much. By Moore’s Law, that phone should be $10 now. Why did it go the other way? Profit. The slicked back sales reps at cellphone stores need a commission to make their job worthwhile. The commission on a $10 phone would be pointless. An artificially expensive phone would be seen as gouging. To keep the price points high, the features have to continue to skyrocket: more memory, high resolution, better apps.

As technology improves cost and quality continue to improve geometrically. It’s the best example of “decommodification.”

Decommodification

We’re all well aware of how supply chain disruptions made commodity prices jump. Inflation is about the deterioration of buying power. Economists cheer when it’s low and we all suffer when inflation is high. Deflation is often considered worse. I am not an economist, so I stand on my small sandy hill and say: Deflation is good. We need it. We need affordability more than we need the benefits of long game compounding investment interest.

Deflation and decommodification will drive affordability. As people need less money, it changes the math. Where before maybe a household need $150k to keep the lights on, maybe automation can deliver a plunge in prices to give people a decent life with much less money.

Housing

House prices are the best example of an economy off course. The houses have not gotten better. The ground has not gotten more verdant or picturesque. The population pressure have made them more sought after. The malpractice of government has made housing a lot more expensive for new builds. It means that existing home supply is a bargain– a bargain that can remain a comparative bargain event if the price points rise closer to the new housing supply. Our demand is constant (1 person needs 1 home); the supply has fallen behind demand. Housing prices should have increased, but not to the extent we’re seeing.

Housing needs a soft landing to flatten inflation. Government policies can make this happen.

My first suggestion: change tax laws to let all mortgage holders write off the interest they pay. In the early years of a mortgage, most of the payments go to interest. As they continue, they start to bite into the principal of the loan. If the mortgage holders can get a tax credit for that interest, it would benefit them. People who paid cash for their homes: they wouldn’t get a tax credit. As people progress through their mortgage and the interest share diminishes, the tax credit diminishes. Those tax credits can be paid by also changing the tax structure to extract more money from the big banks. Yep: that will kill the best friends of politicians (ie. the banks), but making banks into a source of revenue for the general public is long overdue.

Second suggestion: make the CRA the lender of last resort. Banks are profiting off of mortgages. They’re making billions of dollars. Why shouldn’t the government do that instead? Reap those profits and use them in lieu of taxes to pay for things we all need in the world of AGI.

Financing and affordability are more important than simple housing supply. Developers have been allowed to slow walk housing supply to keep healthy profits rolling in. There needs to be policy shifts to change the housing situation. When housing becomes less expensive, it increases the likelihood of access to home ownership; and it takes the pressure off ot people’s budgets.

Look at what happens when there is a big housing announcement, and the government pledges something like $100 million to a program. In today’s markets, that’s equal to 400 apartments or maybe 200 homes– that’s not a government program. That’s a lottery. A lottery that millions of people lose out on. We lack affordable housing more than we lack housing. If the CRA were a lender, it could couple its access to money with the government’s ability to set policy and legislation. It could limit what properties are eligible. It could set rules that sellers may have to adhere to. Best of all: a $100-million program gives 400 people apartments. $100-million in mortgages gives those same people housing and it eventually pays back along with a bonus $100-million the government can use to fund more mortgages and/or pay for government programs. Governments can also pledge long mortgages, giving people some predictability to their futures. This pressure valve in the mortgage market will force banks to up their game.

Electricity

As we decarbonize, we’ll rely more on the electrical grid. Eventually, we’ll be all the way swapped over to electric heat, electric cars, and the need to power our compute. Relying on one source is a tremendous risk. Some time ago, the price of solar dropped to the point where it’s the cheapest source of energy. Eventually, fusion power will come about– maybe in 20 years? 😉 Thorium fission will come into play to power remote locations and industries that may need much more than what the power grid could easily handle. Best of all, they’re small and relatively safe. As they become common, their price could drop. As a base load power source, they could back stop the intermittency of solar, wind and wave power.

This expansion of electricity into our lives could lead to the costs per kilowatt dropping. Homeowners who deploy solar panels can often be completely power independent inside of a decade. It effectively freezes the cost of their electricity. As some power companies have fallen into the hands of profiteers, sidestepping them entirely is the best defense.

If electricity is cheap, and electricity powers physical and cognitive work, then it can be more efficient than we were currently seeing. People who generate their own power would have effectively decommodified their heating, recreation and transportation costs.

Medical Costs

Healthcare in Canada is going to Hell. As soon as the Boomers bulged into the years where they needed lots of care, the system really started to rattle. Already, affluent people can use medical tourism to jump the queue on elective procedures. There have been calls to privatize healthcare but this will lead to haves and have-nots. Eventually, taxpayers who are underwriting poorer people will call for further cuts for the sake of their own bottom line. We don’t want that. What we do want is affordable healthcare.

Medical interventions can prove really expensive. They’re also a choke point. They won’t double up in operating rooms or otherwise scale to meet demand. The more they’re relied on, the worse the system will work. Operations are scary: every technique to avoid them is a win. Governments are doing lots to try to get people to age healthy: exercise, dietary choices, and the like are in place to head off health crises as long as possible.

Likewise, medical appointments can add up. It takes too long for patients to see a doctor. That exacerbates some health conditions needlessly and simply put: why do we need to suffer?

Policies need to change. There has been a shift to allow pharmacists to do more in the doctor’s stead. That trend should continue and more people in the healthcare field should get the work that overloads doctors to free them up to see patients.

There needs to be technical improvements in the healthcare system. Too often do doctors claim they can’t get access to test results or the files held by other health practitioners. Wherever a digital system can replace a personal interaction, it should get automated. At the same time, make prodigious logging and reporting available for quality control. When it comes to medical billing, the entire regime needs simplification. Doctors are not accountants and it’s poor use of our tax dollars to make them that.

We need Chat GPT… to a point. Over recent years I have turned to 811. In BC, it’s a healthcare line where people can post questions to a registered nurse or similar healthcare expert. They answered a question fairly quickly; and I didn’t need to go into the emergency ward or book a doctor’s appointment. Keep drawing through this trend line. It simultaneously feels like the best idea and the worst idea to turn to AI with healthcare questions. There has to be a middle ground: an AI that can field questions; it can deliver home based solutions; and it can get their patient to escalate to a professional. If an AI could take the place of some of 811, that would make the system less expensive, maybe less crowded.

We need to put AI into senior care. Visit a nursing home and you’ll see first hand the mismatch of patient needs compared to the labour available. At the same time, private elder care can be eye-wateringly expensive with some places costing $10k – 20k per month per patient.

Use AI pattern recognition to monitor residents to detect those in distress. Similar to police bodycams, patientcams could monitor seniors and routinely delete old footage to keep alive some balance between privacy and accountability. I have a camera perched in my garage. It cost $30. It alerts me if there is motion. It differentiates between the types of motion. Imagine if that basic hardware and connectivity were ramped up with AI image detection– a system to see if someone had fallen and couldn’t get up. It could be anticipatory– detecting when someone is in imminent trouble. Many injuries compound during the wait time to rescue. The Golden Hour rule in first aid is all about getting someone into treatment inside of the hour following the injury. Some injuries are much more complicated to treat if there is a long delay before treatment. Imagine the cost savings of sometimes stopping accidents before they happen, or at least getting an aide worker to them in seconds.

AI and the advances in robotics could help with senior care. The costs of robots are falling. At the same time, their capacity is improving. We may soon see a situation where a $20,000 robot shadows a senior to help them get up, carry their groceries, or catch them before they fall. A 24×7 care worker for a fraction of the cost of the current flesh-and-blood versions. Yes: this does accelerate our race to joblessness by sending care workers home, but it has to happen. Seniors need round-the-clock potential care. They need aid without attitude or sick days. Seniors need a continuity of care that is humanly impossible. After the $20k spend and the maintenance cost of a robot, this could greatly reduce the per-patient costs as we get to an era where senior care is going to explode. If robots shadowing seniors seems like sci-fi, think about how fast we all adopted cellphones– and a cellphone has never helped anyone carry a bag of groceries. Anyone who has a senior friend or relative in extended care knows that these places come up short. There’s too much demand. There’s too much jeopardy. The wage:workload ratio is lousy, leaving disaffected workers caring for infirm people. Technology can play a role with monitoring, the early detection of issues, and the labour needed to manage the residents.

Getting In On The AI Economy

All of the entrepreneurs are trying to turn their side hustle into money to free them from the 9-to-5. Businesses looking to adopt automation need to find a path to automation. They could just bankroll new devices, but more likely than not, they need to finance or defer the costs. It’s not uncommon for businesses to lease their equipment. What if there were automations and AI solutions that could be leased? That would create on-going income for the company that supplies the solution. People could invest in these integrators and collect the dividends.

Making The Jump

How does all this add up? What’s the big plan?

The realities:

• Change is coming. AGI could be in a year, a decade or maybe two. When it comes, it will disrupt our workplaces, our economy and our society.
• We can change fast. COVID showed us we could shift in weeks. If someone tells you otherwise, they’re lying.
• We can’t afford inflation.

Technology can make electricity less expensive and make our lives more affordable. As automation replaces workers, the costs of service and manufacturing will drop; businesses will be more profitable; and hopefully both things will happen. That could make more billionaires, but it could also lead to less expensive products and services. If those billionaires get too greedy, disruptive players could deliver the same services at a deep discount and take their market share.

Policies can be used to make healthcare and housing less expensive. They are our biggest concerns in day-to-day life. Will we be healthy? Will we be able to afford our home? If people are jobless, they won’t have employment income. Tackling affordability will be paramount.

People already tap into non-employment income to live decent lives. A post-jobs future will change things like pensions, but it won’t eradicate that some people already don’t work for a living. The people displaced by automation could live a decent life if we got some of our expensive line items down. They could live off of AI dividends; or profit sharing in employee owned businesses. For the few who don’t have access to a job, a hustle, a dividend or a pension, there would need to be money to provide them a basic income and those dollars need to go further. Technology has already done a lot to skyrocket literacy; improve incomes worldwide; and connect us for good or ill. It can permeate further into our lives to shoulder all manner of labour while we reap the rewards.

I’m not suggesting UBI. For a reason I cannot fathom, universal basic income has a stink on it. When the Swiss voted to adopt UBI, it handily lost. The spectre of UBI is often held up as an example of the threat of woke socialists. Despite the merits of UBI, it may never come about. I argue that we do better than living off of government handouts. Our current world is too expensive and we keep getting less for more. Technology can turn the tide on that trend. We can find new venues to invest in. We can turn to new technology that will accomplish big tasks economically. Those economic wins can make our day-to-day life more affordable.

We can live well, if government changes policies and makes new legislation to usher in a wonderful albeit messy world of artificial intelligence.

Linked Sources & Further Reading

• WEF – Jobs most at risk from AI: https://www.weforum.org/agenda/2023/05/jobs-most-at-risk-from-ai/
• McKinsey – Generative AI and the future of work: https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america
• World Bank – Universal Basic Income debate: https://blogs.worldbank.org/developmenttalk/universal-basic-income-panacea-or-pipe-dream
  
• IMF – Solar now cheapest energy: https://www.imf.org/en/Blogs/Articles/2020/10/13/solar-power-now-cheapest-energy-in-history
  
• OECD – COVID accelerated remote work: https://www.oecd.org/coronavirus/policy-responses/covid-19-and-remote-working-the-new-normal-3b0d2f78/

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Last updated: June 9, 2024

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We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To fulfill the contract we are about to enter or have entered with you.
• To comply with a legal obligation.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• To send you promotional and marketing materials.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Your Rights

Under the GDPR, you have the following rights:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe

Contact Us

If you have any questions about these Terms, please contact us at clientcare@web321.co.

The post COPPA Compliance Statement appeared first on Web321: Your Best WordPress Support.

Last updated: June 9, 2024

Please read this GDPR Compliance Statement carefully before using the https://web321.co website (the “Service”) operated as “Web321” by Shawn DeWolfe Consulting (“Web321″,”us”, “we”, or “our”).

Introduction

At Web321 Marketing Ltd., we are committed to protecting and respecting your privacy. This policy explains how we collect, use, process, and disclose your information in compliance with the General Data Protection Regulation (GDPR).

Data Controller

Web321 Marketing Ltd.
14-1950 Cultra Ave.
Saanichton BC V8M1Y9
1-844-493-2321

Data We Collect

We collect the following types of personal data:

• Identity Data: Name, username or similar identifier.
• Contact Data: Billing address, delivery address, email address, and telephone numbers.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To fulfill the contract we are about to enter or have entered with you.
• To comply with a legal obligation.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• To send you promotional and marketing materials.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Your Rights

Under the GDPR, you have the following rights:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe

Contact Us

If you have any questions about these Terms, please contact us at clientcare@web321.co.

The post GDPR Compliance Statement appeared first on Web321: Your Best WordPress Support.

This. Big.

Web321 Has Your WordPress Support Solutions

Do not take Web321 internally. Do you not swim while computing. No animals were harmed in the production of this web page. Please: no wagering.

Web321 Has Your WordPress Support Solutions

WordPress has become one of the most popular content management systems (CMS) for websites, with over 40% of all websites being built on WordPress. While WordPress is easy to use, it does require maintenance and regular updates to keep it secure and performing optimally. This is where a WordPress support plan comes in.

Web321’s WordPress support plan provides a cost-effective, reliable, and convenient solution for businesses to manage their WordPress website. With regular updates, security monitoring, performance optimization, and expert support, businesses can ensure that their website is always secure, performing optimally, and providing an excellent user experience.

Web321 specializes in providing WordPress maintenance services to businesses and individuals. With their expertise in managing WordPress websites, they aim to make the process of maintaining and securing WordPress websites simple and hassle-free for their clients.

Look at the WordPress maintenance services we provide and what benefits they offer to their clients.

1. Security Monitoring:
   WordPress is a popular target for hackers and cybercriminals, making it vulnerable to security breaches. A WordPress support plan provides regular security monitoring and maintenance to ensure that your website is protected from threats, malware, and other vulnerabilities. This helps to safeguard your website data and prevent any potential loss of revenue or reputation.

   One of our most crucial services is their security monitoring service. This involves regularly scanning WordPress websites for any security vulnerabilities, malware, or potential threats. They also provide real-time alerts to clients if any issues are detected, allowing them to take immediate action to safeguard their website.

2. Backups:
   Backups are essential to ensure that website data is not lost in the event of a website crash or data breach. We provide regular backups of WordPress websites to ensure that their clients can easily restore their website to its previous state if needed.
3. Updates and Maintenance:
   WordPress releases regular updates (security patches, bug fixes, improvements, etc.). A WordPress support plan includes regular updates to your WordPress core, plugins, and themes, ensuring that your website is always running on the latest version.

   Keeping WordPress websites up-to-date is essential to ensure that they remain secure and perform optimally. We ensure that your website is secure, bug-free, and performing optimally. We provide regular updates to WordPress core, themes, and plugins, ensuring that their clients’ websites are always running on the latest version.

4. Performance Optimization:
   A slow website can lead to a negative user experience and affect website rankings. We provide performance optimization services to ensure that WordPress websites load quickly and run smoothly.
5. Support:
   Web321 provides support to our clients, ensuring that they are always available to assist with any issues or concerns that may arise. Hiring an in-house developer to manage your WordPress website can be expensive, especially for small businesses. A WordPress support plan provides a cost-effective solution that allows you to outsource your website maintenance and support to a team of experts. This not only saves you money but also frees up your time and resources to focus on other areas of your business.

   We provide a comprehensive WordPress maintenance service that includes security monitoring, regular backups, updates and maintenance, performance optimization, and 24/7 support. By entrusting their WordPress website maintenance to Web321,, businesses and organizations can have peace of mind, knowing that their website is secure, up-to-date, and performing optimally.

   Web321 is excellent if you’re too big ignore the benefits of the Web and still too small to have your own dedicated web developers in house. By signing up for a WordPress support plan, businesses can focus on their core operations, knowing that their website is in good hands.

    

Web321 Website Maintenance Plan

Our people are among the best developers in WordPress. Our developers know content management inside and out. They take that expertise into WordPress with solid, winning solutions to deliver an industry leading suite of website services.

Small businesses need their digital face to look good, work well and bring in business. Web321 offers WordPress Webmaster services to businesses that need ongoing tech support and preventative maintenance. We do the work for the fraction of the cost of a full-time staffer.

WordPress maintenance may not be glamorous, but it’s necessary to keep your website in good shape. We troubleshoot errors, clean up unnecessary files, keep working on your load times remain fast, and do much more to keep your website in good working order.

Everything you need to keep your website awesome. $321/month. Sign up today.

Web321 WordPress Maintenance

We’ve got you covered:

As featured on VicStart

The post Web321 : Website Headache Relief appeared first on Web321: Your Best WordPress Support.

• They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability. 
• The conditions need to be favourable to growth.
• Plant the seeds and give them some time.
• Nurture them.
• Prune the weeds (ie. spam comments and performance issues). 

An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security exploits, and not adhere to the current legislation. 

I get approached by many website owners and their websites have tell-tale signs of websites in trouble.

Something Major Has Broken

Several years ago, one version of PHP (version 5.6) was in common use. It was replaced by PHP 7 and its sub-versions. That broke a lot of the Internet. Some web hosts have kept support going for the old sites, but that exposes their systems to security exploits. One by one, they’ve been emailing clients with warnings that support for the old system has lapsed. When the support is pulled, some websites will crash entirely. 

The Forms Don’t Work

Website forms are critical to connecting with clients– both current and potential. If the web-based forms no longer work, it’s a sign that something has busted along the way. Some examples of what could have gone wrong: 

• Web forms need spam proofing, often called “Captcha.” if something has changed and the website can no longer connect, the forms won’t work.
• The mail connection may be broken. If the forms need a working mail system, maybe that has broken down. There’s nothing wrong with periodically testing your own forms to make sure the connections are intact.
• The web form license may be out of date. Products like Gravity Forms need to be annually renewed to stay in working order. Did someone renew the licenses?

It’s Not Mobile Ready

This is 2024. The majority of website traffic comes from phones and other mobile devices. Granted: a big screen lets things look their best, but all websites need to look okay on mobile. If a website looks bad on a phone, it didn’t get the mobile readiness (aka responsive) pass. Making the choices required to make a mobile website look great takes work and if it’s not mobile-ready, that was skipped or it fell into disrepair. 

Just another WordPress Website

Remember when people bought VCRs and the clock kept flashing 12:00? They hadn’t finished the set-up. When a site’s slogan or subtitle reads “Just another WordPress Website” it says to the world: 

• We gave up before we were finished
• We launched with the basics, so we likely skipped optimizations and security safeguards.
• We may not know what we’re doing. Don’t take it personally: maybe you hired someone who didn’t know what they were doing.

Copyright 2018… 2017…. 1066….

A copyright, in part, is a legal defence of your web content. More than that, it’s a datestamp that speaks to when your website was last overhauled or updated. I’ve recently seen websites with “Copyright ©2004” A lot has happened with web technology in the last 20 years. An old website may be missing out on many technological advents. At the very least: mobile readiness. An old website may have dodgy security in place. It could have outdated information. A website should have a refresh every three years. If the copyright is much older than that, the site may not have relevant information.

Your Designer Is Gone

Some designers put a link to their website at the bottom of a client’s site. At Web321, we do that unless expressly asked to not include it. Web design is a field where people enter and leave. The low-level skills needed to roll out a website can be adopted by former graphic designers, former writers, and former marketers. If it’s easy to get into the field, it’s easy to get out. Some web designers just pack up. If their site is down, then they are likely gone too. They may be on the beaches of Thailand defending their camera from monkeys, but you’re left with an aging website. Check your footer, if the link goes to a dead page or a hacked page, then maybe your web designer has retired, died or just moved to Chang Mai.

Your Designer’s Copyright

Web designers often have the “Cobblers Shoes Dilemma.” While their client sites look good, their own sites have aged. Maybe your designer’s website is still going through the miracle of automatic updates and recurring billing, but if their copyright is several years out of whack, maybe they did abandon their own website and, by extension, their clients. I tried following up with one designer to see if they were in business still. According to their website and their social media accounts, they dropped off the Internet five years ago. Poof. Guess the quality of support one gets from a phantom. 

What If Your Site Has Been Abandoned?

Get Control Back

Try to get in touch with your former designer. If that fails, get in touch with the service provider that hosts the website. If you don’t know who is hosting your site, ask for help from a web developer to connect the dots.

If you have the login credentials to WordPress or the web hosting: that’s great. If you don’t, get in touch with the service provider and plead your case. It’s not uncommon for this to happen. If your credit card is attached to the hosting account, then it’s possible for them to consider your claims to be valid. If they won’t go for it, see if you can get access to the domain name and its registration. From there, an updated alternative web host can be used. The domain name can be pointed to the new web hosting. If you have an administrator-level WordPress account for your website, you can get into the site and make a complete duplicate of the site. Pick it up, move it to a new host and voila: control.

Worst comes to worst, if you’ve lost hosting and WordPress access, maybe consider building a new website from scratch: crib what you can from the old site and start the new site. 

If you have lost access to the domain registration: that’s more challenging. Domain name registrars have layers of defenses to prevent bad actors from getting control of domain names. The first play for a bad actor is often to impersonate the rightful owner. It can be difficult to convince a registrar. If that’s ultimately impossible, then rebrand: register a similar domain name and re-do all of the marketing material as well as your email addresses. It’s a worst-case scenario, but sometimes it’s the only recourse. 

Get Help

Some of these steps are painful and difficult to navigate. Most business owners are not web developers or web design consultants– they’re anything but. If you’re out of your league on reviving your website, get professional help. No surprise: rescues like this are common for me. Feel free to reach out: shawn@web321.co or 1-844-493-2321

The post Top 7 Signs A Website Is Abandoned appeared first on Web321: Your Best WordPress Support.

On November 1, many provinces and territories across Canada may be turning the clock back an hour for the last time. Before automation in technology, we were required to remember two special dates that required the hard labour of changing our clocks by an hour. This quirked its way into two sayings we’ve engraved into our brains “Spring Forward” and “Fall Back” – a way to depict which direction to move the hour based on the season. 

However, even with technology advancements that meant automatic daylight savings time changes on our laptops and cellphones, provinces and territories across Canada have still chosen to get rid of the practice.

The End of An Era 

Though it isn’t official across the country, many provinces and territories have had conversations individually to scope whether or not Daylight Savings Time will continue in their respective regions. 

At the moment, British Columbia is under work to remove daylight savings time after 93% of a sample size of 220 000 people stated they were in favour of the decision. Following British Columbia’s lead in this conversation is Ontario while areas in Eastern Quebec, Nunavut, and all of Saskatchewan have already made the move to Standard Time. Though there are plans to remove Daylight Savings Time in BC, there are provinces headed against the grain, which may complicate time zones moving forward. 

But, why are there so many people interested in removing daylight savings time? 

Daylight Savings Time Disasters 

The top reason why people have shown disdain towards daylight savings time is the impact the time difference has on our health. The time period of up to a week after the time change has proven to have an impact on our physical and mental health. 

Physically, our bodies are exhausted – for the obvious reason that we lost an hour of sleep, however, the effects of one less hour of sleep have been very dangerous. The number one complaint the day after and within an adjustment period of a week is the feeling of grogginess or being “tired”. This has resulted in an increase in car crashes and heart attacks. 

Mentally, our bodies are distracted and our focus is shifted on ourselves. Studies show that there are spikes in depression and feelings of distraction that cause cyberloafing, lack of work productivity, and unhealthy dietary trends (such as overeating).

Projected Impact on Business 

With all of the negative impacts and side effects of daylight savings time, it only makes sense that there is resistance towards it – but what does this mean for business? 

First and foremost, there will no longer be a transitional period that comes with daylight savings time. The week of adjustment and feeling back to oneself will no longer hinder business, bringing a general flow throughout the year. 

Productivity

An end to Daylight Savings Time means employee productivity would remain the same all year, saving companies money from worker hours lost to exhaustion.

More Sales

The removal of Daylights Savings Time would also mean customers would no longer be adjusting to a time difference – suggesting more projected sales for businesses. 

Communication

Without the twice-yearly time change, communication within a single time zone might improve, but the grey area comes with communication between zones. For businesses that do business or have employees across Canada, working out which provinces have changed their times versus which have not may impact communication between provinces.

The post Turning the Clock, One More Time (Daylight Savings Time)  appeared first on Web321: Your Best WordPress Support.

With every change to the algorithm, if not detected immediately, can lead to severe impacts on your website performance and discovery. In some instances, small businesses have had their websites penalized and others have recovered from past penalizations.  

How your business can be affected by updates of the Google algorithm:  

•       Website traffic (these changes can be drastic!) 
•       Search visibility and Google page rankings, or lack thereof 
•       A reach to new consumers – this sounds great in theory, but the effects of this are new user behaviour towards your products and services

How to stay strong despite Google Algorithm changes:

Content Makeover  

The first question to ask yourself is: do I have enough content on my website? The Google Algorithm had affected websites that had minimal content in relation to their number of links. 

Creating new, fresh, and informative content regularly on your website will increase the amount of organic traffic that is directed your way. The longer and more credible your information is, the more exposure it will have. By the way, taking inspiration from other websites is okay to do! Cite your sources or give examples with links to your external sources and watch Google do its magic! 

Tip: When creating content for your website, answer the questions up front and give your viewers the answers at the first opportunity in an article. The further down your information is– the more buried it is– the more likely it is to get lost in the search results. 

Lean on Metadata

Metadata is information about information. When you look at a file, the contents are accompanied by things like the filename, when the file was created, when it was modified, its file size. Photos get accompanied by “EXIF” data that covered dimensions, device, composition details, sometimes even the lat/long of where the photo was taken. 

HTML has metadata too. All of a web page is made up of HTML tags. They look like this: 

<a href=”https://web321 title=”Best on the Web”>Web321</a>

There are critical pieces: the tag itself (a hyperlink, a bold tag, etc.) and the content wrapping the text in use. There is other data in the HTML that can get read in by search engines. Search engines use metadata to give something context. 

The title element can be added to HTML to give it more context. Beyond catering to search engines, the title tag is read in by non-visual web browsers used by the visually impaired. It can be handy for describing your element in a way that suits a search engine that may be too long-winded or awkward were it to appear visibly on the page. 

The alt element can be added to images. 

<img src=”/images/picture100.jpg” alt=”A yellow rose as photographed by Jane Smith in August of 2019”/>

It can describe the image both to non-visual screen readers and search engines. Search engines are getting really good at interpreting images for their content, but it’s still hard work and it can be wrong. Adding the alt tags spoon-feeds the information to the search engines.  More on images: https://moz.com/learn/seo/alt-text 

 Nofollow Links 

Using nofollow links is beneficial to implement because they boost your domain authority and ultimately drive traffic to your website. If you look at the HTML source code for a hyperlink, it looks like this:

<a href=”https://web321.co/”>

When Google indexes a website, it follows the links that are present. If they lead away to another website, Google will merrily turn its attention to that other website. There is a way to say to Google, “Hey! Don’t look over there!”

<a href=”https://yahoo.com/ rel=”nofollow”>

The rel=”nofollow” is read by Google and Google will not index the content on the other site. This can also be used internally if there is a compelling reason to show users content that you want Google to discount. 

There’s another factor to nofollow: if you share links on other sites through a backlinking exercise, the sites that do not use nofollow are more valuable than those that allow Google to follow links. This is best seen in social media. Social media is a frenzy of activity and link sharing. Why doesn’t that create love from Google? Almost all of the links in social media (Twitter, Facebook, Youtube, etc.) get the rel=”nofollow” added. Google reads the phrase used in the hyperlink but doesn’t give authority to the linked site. The social media site becomes the magnet for those searches moreso than the details page on the linked site. Google appears to be factoring that into the search algorithm and you will seldom find social media links in Google search results. 

Hint: Sharing your new blog post through social media is a nofollow as well.

Responsive Websites 

Have a responsive website without loading pages. The Google algorithm doesn’t favour websites with loading pages and more often than not, will not show your webpage. Beyond the algorithm not favouring your website, the responsiveness of your website will directly correlate how much traffic will come to, or stay on your website. 

Beyond favouring responsive websites, the algorithm has been updated for mobile websites as well as desktop websites. As more than 50% of website traffic is done with a mobile device, the importance of a responsive mobile website has increased. 

The Google algorithm for mobile websites accounts for relevance and timeliness more than actual content! Though this sounds like it may be counterproductive the purpose is to keep the user experience high. 

Google Search Console Insights 

The Google Search Console allows you to keep in check with the new content that you’re putting on to your website. Keep track of your content performance through metrics depicting the views, how long people stayed on the page to interact with the content and who is sharing the content to their social media platforms. 

Whether you love or hate Google and its tracking of your website, it does it anyway. Google Search Console lets you peek at some of the metrics they uncover. 

 Having access to the Google Search Console allows you to track regularity patterns of your page views and content interactivity. By viewing these metrics, it makes it more noticeable when changes happen and helps to pinpoint the cause for these changes. 

Google Analytics

While Google Search Console gives your site a health check-up on its search opportunities, Google Analytics gives you hard data on who comes to the site. Why, when and where: important questions to understand online success. 

Why: Understanding why a user comes on to your website reveals the basic questions of what is the user’s need and what is their intention? Looking at this information will allow you to see what products are being looked at, how long they’re looked at, if there was an abandoned cart or follow through to purchase. This information is key for acknowledging where website issues are and if changes to the page need to be made. 

Other information that comes from Google Analytics is the comparison of “clicks” versus “impressions”. Clicks are the number of visits from a Google search while impressions are the viewership of links from a Google search with no clickthrough. If your impressions are higher than your clicks, the question then shifts from why to why not? 

When: Looking at when people are viewing your website may reveal just as much information as to why people are on your website. Your products may have more of a draw during holidays; when there are promotions being advertised; or when world events are happening. 

Or, more simply, your website may have more traffic during the workday between Monday and Friday than on the weekends. This year has changed user habits but it hasn’t turned them on their heads. Google Analytics and Google Search Console will reveal pattern changes and how a business may need to adapt in response.

For example, if you sell coffee creamers, pumpkin spice flavoured creamer will be viewed more during the months of September-October than it may in December!

Where: Exploring where your views are coming from can be impacted by Local SEO. Local SEO is a strategy that directly benefits your business by being more visible in search results and creating more online leads. With this in mind, if you are experiencing viewership from other regions of the city, this information allows you to acknowledge new markets to tap in to! 

In short, Google harnesses results based on location, so results that you may experience at work can be very different from the results you get at home! 

How Web321 Can Help 

1. A Managed Web Presence 

 We understand that you have a business to run and keeping track of Google analytics is another task that would be added to your list. Or, maybe you are new to tracking Google analytics and aren’t sure what insights are out of the ordinary. That’s where we come in! Web321 manages your website’s analytics and creates monthly reports for you to assure everything is on track.

In addition to tracking your analytics and search results our managed web presence provides your website with optimal response times and unlimited content updates. 

2. Booster Packs – Content Creation 

Web 321 offers various Booster Packs to our clients with the aim of boosting the performance of your website. A notable Booster Pack that we offer is our content creation package. This package is designed to refresh your online presence with specially curated infographics, relevant photos optimized for your website, blogs and articles that boost your online authority. 

Web 321 is your go-to hub of website management tools to help improve your business with a monthly subscription model. Our signature plan is $321/month with add-on booster packs available to maximize your web presence. 

To see if this service is right for you, visit our website at https://web321.co to book a free demo or email us at contact@web321.co for more information. 

The post Keeping Up With Google Algorithms appeared first on Web321: Your Best WordPress Support.

You can take the phone book as a model, you can pay year after year for those goods. And instead of having a phone book, we will have a web page with all the available contacts. It is important that you can run that web page so that it is informative and that it connects in the best possible way with the audience.

That is, to have a commercial exhibition within a community that has a global reach. So the most flexible solution is to start that website, you can do it through WordPress. Here we have a large number of very useful add-ons. With them, a very important web developer to apply these supplements to the web page and to be able to do everything we need.

But, how can those web pages get worse to have the phone book electronically? Customers often invest in marketing, because closing the book can be very tricky within the phone book. It doesn’t have to be difficult to switch between different marketers.

So a good web developer will register the domain name within the client’s name. This client will be the owner of the domain and that website, so the developer will offer good advice, will be in charge of doing all the technical work and will make sure everything works correctly.

These companies are going to register a domicile with the client’s name but they have control of the domain.

If the client and the same company separate, the one who will keep the domain is the company itself. If the phone book does this to the customer, it will reinforce your presence on the website. The good news is that customers have a good way to pause.

How To Do It: Everything Step By Step

Hire a web developer

It is important that you find a good web developer and that you get along in the best possible way. You can talk to them about all your goals online. Then you will have to listen, everything we can achieve with your online business. You must calculate the budget there is in terms of both time and money.

Try to rescue your domain name

You must ask for your name within the domain. You have to take into account the costs that are involved in the whole process. If the domain name is valuable, you can keep it and even connect it with another client. If the domain is associated with any company name, it cannot be retained by the company. We may install them to transfer the domain, but if it fails, there is a specific body that is in charge of the supervision to be able to request it. They will be in charge of negotiating the transfer with a mechanism for resolving all disputes.

It is not the best option, because the cost we have is considerable, this will allow you to maintain the domain when the brand is very similar.

If this does not work, you can make a similar domain registration as it will coincide with that brand. It is not a good solution, but it is much faster than making a dispute. A website that is well established to market with the best of phone book companies and that is trying to impose itself.

Get the content from your old phone book company website

Any company that has good web development is going to return the best possible content to your business. When we are going to work with the developer himself, like this, we must ask about the plan in two different possibilities, they are these:

1. When both are going to separate.
2. When the business itself should close.

Both of these issues shouldn’t be difficult to fix.

Those designers are going to work with the specific client and they are going to launch the best project.

Until your business website needs some kind of editing, the next interaction should be planned. This inertia can be continuous. Perhaps another reason to separate maybe this. The commercial relationships that we need will begin, life and sometimes close. We have a section to talk about everything that happens when a specific client wants to move on. Each of the designers or agencies have to have a good plan to know how to get a good start. If this business wants to get out of a relationship, it has to have a plan for how the agency is going to be able to provide good material. This content can be stored on the Dropbox platform with the client or with the designer himself. It is the best option for these media to be either delivered or lost. While the IBM company has had a lot of automation time under its belt, when you hire another company, they may lack that time of experience, structure, and good planning. It has worked for a total of 12 companies related to web design since it began to work in this field in the ’90s. Many of them have already died. If you go under, we will group all the assets and it will be provided to you. You have to keep in mind that if the accounts are up to date, there are no problems to provide all that information. These assets must be ready for delivery at any time. A computer can be very powerful, but it can be vulnerable to a soda can if it falls. So the resolution to this disaster is undoubtedly redundancy, that is, you must have all kinds of backups stored in the cloud or on archived hard drives.

Of course, those assets do not come with an instruction guide. You can wait to work with a new design so that they can evaluate you and know what to work with.

When considering the backup or transfer plan, you can ask them to write everything down in the contract. This is because if you don’t do it in writing, they won’t run it when necessary.

Being able to plan situations before each event is fine, but what if this doesn’t happen? You don’t have to worry. We have a secret weapon for content recovery. It’s an internet file. You can enter there multiple times to have all kinds of customer content on hand and bring it to the present moment. So if the developer you were working with does not give up the website or the specific content, they can help with all this.

When The Burn Stops, The Healing Begin

There is a very important divide between what a good print designer does with the website itself and what can be done for that website. The website can be seen in a good way in the phone book, the key to eas deficiencies are going to affect that visibility. Some of those examples will be shown later. If the website falls too short on these elements, the work that is done to popularize and market that visibility is more difficult to achieve.

Google is one of the most important search engines. But it is now when they have begun to penalize all the websites that are not protected. So if you are going to visit any page that is based on the phone book, you must take into account the lock that is there along with the web address. If it has a crossed-out red line through the lock, this will mean that it is not secure. It will be warned that these users do not disclose information through their contact forms. Google will take the measure of leaving it as far behind as possible in favour of others that are safe.

Your website must be very easy for the Google platform to assimilate. We have different ways of disguising the content, this is called Open Graph. It’s not complicated and if you don’t have all of this, Google, Facebook, Yahoo or Bing, … they have less to work with.

You have to keep everything that has to do with the code as up to date as possible. You MUST list the currency of use that you have in your country to be able to work with it. Each of the search engines will take as elements the keywords, this will indicate whether or not this website is late to use that element.

The Easy Way To Do it

Hand off the above tasks and concerns to a professional firm. Let them handle the domain transfer, the design, the management, the upkeep. If you need help getting your website freed up from the phone book company, let us help. We can do this and do it under one of our management plans to take the stress and concern out of the mix. Get started!

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