When a healthcare non-profit’s website goes down, it’s not just an inconvenience—it’s families unable to find bereavement services, donors unable to give memorial gifts, and patients unable to access end-of-life resources. Your website isn’t marketing; it’s mission-critical infrastructure.

Most healthcare non-profits struggle with the same digital challenges: tight budgets, limited IT resources, and the unique demands of serving vulnerable populations while maintaining fundraising capabilities.

The Reality of Non-Profit Website Management

Healthcare non-profits, like hospices and foundations, face challenges that typical businesses simply don’t encounter:

Time-Sensitive Fundraising Campaigns
When Giving Tuesday arrives or a memorial campaign launches, you need speedy website updates with a team on standby if something goes wrong. Your team doesn’t have time to troubleshoot WordPress—donations are on the line.

Multiple Stakeholders, Varying Tech Skills
Your communications director needs to update content. Your fund development team needs donation forms. Your clinical staff needs educational resources published. Everyone needs it to “just work.”

Strict Privacy and Accessibility Requirements
You’re serving grieving families, patients facing end-of-life decisions, and vulnerable populations. PIPEDA compliance isn’t optional, and accessibility isn’t negotiable.

Limited Internal IT Resources
Your team is already wearing multiple hats. Adding “WordPress troubleshooting” to the communications coordinator’s job description isn’t sustainable.

Global Reach with Local Compliance
Your educational resources might serve international researchers while your donor data must stay in Canada. One website, two very different requirements.

What Professional WordPress Support Actually Looks Like

1. Campaign-Ready Response Times

In one recent example, when a hospice’s Giving Tuesday campaign needed to go live, they required:

• Same-day homepage carousel implementation
• Custom donation tracking integration
• Multiple rounds of client feedback
• Live deployment on the busiest fundraising day of the year

The result? Campaign launched flawlessly with prominent calls-to-action capturing donations during the critical 2X matching period. No stressed staff, no missed donations, no technical emergencies.

2. Empowering Internal Teams

Non-profits need to manage their own content between support calls. Professional support means:

• Custom video tutorials for your specific workflows
• Intuitive WordPress admin interfaces tailored to your needs
• Patient guidance when staff encounter issues
• Systems that allow teams to work independently

One communications specialist told us: “I’ve never done this before and can’t find instructions” in the morning. By afternoon, she had custom Loom training and was managing memorial stories independently.

3. Technical Expertise When It Matters

Healthcare websites require robust technical foundations:

• Platform maintenance: PHP upgrades, WordPress core updates, merge conflict resolution
• Email deliverability: SMTP configuration for Microsoft’s changing requirements
• Security & accessibility: Firewall management, international access, WCAG compliance
• Integration expertise: Issuu flip books, Blackbaud donation forms, Instagram feeds, contact form routing

4. Understanding Healthcare Communication Needs

Complex contact form routing ensures:

• Bereavement inquiries reach counseling staff immediately
• Education requests go to research teams
• Media inquiries route to communications
• Volunteer applications reach coordinators
• Everything stays PIPEDA compliant

5. Seasonal Campaign Management

Healthcare non-profits have intense fundraising cycles:

• Leave a Legacy Month (May): Updated pop-ups and landing pages
• Giving Tuesday (November): Full homepage redesigns with donation widgets
• Annual Reports (Year-end): Multi-format document publishing
• Memorial Events: Time-sensitive tribute page updates

The Canadian Data Sovereignty Advantage

For healthcare organizations, keeping data in Canada isn’t preference—it’s often policy:

PIPEDA Compliance
Patient and donor information protected under Canadian privacy law, not subject to US CLOUD Act

Healthcare Sector Regulations
Meeting provincial health authority requirements for data handling

Peace of Mind
Your donors, patients, and families deserve Canadian privacy protections

Real-World Problem Solving

Challenge: Staff member going on 2-month leave, all website forms need redirecting

Solution: Comprehensive audit and rerouting of 8 different form submission paths

Impact: Zero interruption in donor communication or service inquiries

Challenge: International researchers blocked from accessing clinical tools

Solution: Coordinated firewall and CDN configuration to restore access

Impact: Global access restored to palliative care research resources

Challenge: Urgent campaign needs homepage updates on a holiday

Solution: Custom carousel, donation widget, multiple design iterations—same day

Impact: Campaign launched on schedule with conversion-optimized design

What Makes Healthcare Non-Profit Support Different

Supporting healthcare organizations requires:

1. Compassion-First Communication: Understanding that website updates often relate to grieving families or end-of-life care
2. Regulatory Awareness: PIPEDA, accessibility standards, healthcare privacy requirements
3. Fundraising Cycle Knowledge: Peak giving seasons, memorial events, legacy campaigns
4. Multi-Stakeholder Coordination: Fund development, communications, clinical staff, IT departments
5. Crisis Readiness: Same-day support when campaigns or memorial events require it

Is Your Healthcare Non-Profit Struggling?

Warning signs you need specialized WordPress support:

• Outdated security plugins putting donor data at risk
• Staff turnover creating knowledge gaps
• Urgent campaign needs with no internal capacity
• Privacy compliance concerns keeping you up at night
• International accessibility issues blocking your reach
• Contact form chaos with inquiries going to wrong departments

The Web321 Approach for Non-Profits

For just $321/month, healthcare non-profits get:

✅ Proactive Maintenance – We don’t wait for things to break

✅ Patient Training – Video tutorials your team can reference anytime

✅ Fast Turnarounds – Same-day support for time-sensitive campaigns

✅ Canadian Hosting – PIPEDA-compliant infrastructure with data sovereignty

✅ Fixed CAD Pricing – Predictable budgeting with no surprise USD conversions

✅ Unlimited Small Tasks – Content updates, form changes, image uploads

✅ Premium Plugins Included – Gravity Forms, security tools, performance optimization

What $321/Month Actually Includes:

Security & Performance:

• Daily backups stored securely for 90 days
• Daily security scans with malware detection
• Weekly WordPress, theme, and plugin updates
• Site uptime monitoring with emergency recovery
• Powerful firewall protection
• SSL certificate implementation

Content & Support:

• Unlimited content updates (you provide content, we publish)
• Image editing (crop, resize, compress)
• Style tweaks and menu changes
• Simple form creation
• User role management
• Premium plugin suite (Gravity Forms Elite, Advanced Custom Fields, and more)

SEO & Analytics:

• Google Analytics setup and reporting
• Google Search Console configuration
• Ongoing SEO optimization
• Keyword tracking
• Page speed optimization

The Bottom Line:
No hiring a webmaster. No surprise invoices. No vendor lock-in. Just predictable, professional WordPress support that understands your mission. 

Working with Web321

When you partner with Web321, you get:

• Dedicated team that knows your site and organization
• Business hours support (Pacific Time) matching your schedule
• Healthcare expertise understanding fundraising cycles and compliance needs
• 15+ years WordPress experience applied to your mission
• Canadian values respecting privacy, accessibility, and data sovereignty

Compare the Alternatives:

Hiring a full-time webmaster:
$50,000-70,000/year + benefits

US-based WordPress support:
$300-500 USD/month (~$410-685 CAD) + data sovereignty concerns + time zone issues

DIY with stressed staff:
Burnout + security risks + missed opportunities = priceless (in the worst way)

Web321:
$321 CAD/month = professional support that respects your mission and budget

Real Client Feedback

“They understand what I can and can’t understand, and walk the line between helping me learn to be more self-sufficient, and doing the work for me when I can’t.“

“Their response time is fast. They are always pleasant to work with.“

“Thanks a lot for getting to this as priority, we really appreciate it.“

“Scratch that last one! I can do it myself 😊“ ← This is the goal.

Let’s Talk About Your Organization’s Needs

Healthcare non-profits deserve WordPress support that understands the stakes. Your website is how:

• Families find bereavement services during their darkest hours
• Donors give memorial gifts honoring loved ones
• Patients access critical end-of-life resources
• Communities discover your mission and get involved

For $321/month, you can stop worrying about your website and start focusing on your mission.

Ready to Experience the Difference?

📞 Call us: 1-844-4-WEB-321

📧 Email us: contact@web321.co

🌐 Visit us: web321.co (but you’re here already!)

—

Proudly serving Canadian healthcare organizations with WordPress support that respects your mission, protects your data, and fits your budget.

P.S. Still not sure? Try our service risk-free and see the difference specialized healthcare non-profit support makes. Let’s connect!

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True quality lies in how well content achieves its purpose and connects with readers. Does it align with marketing goals? Resonate with the target audience? Offer value and incite action?

The highest quality lies at the intersection of relevance, insight, and engagement. Relevance to audience needs and marketing objectives. Insight that educates, empowers and entertains. Engagement strong enough to drive desired outcomes, whether that’s clicks, shares, or sales.

Achieving this blend is an art and a science. The right qualitative and quantitative analysis can assess alignment to goals and resonance with audiences. This informs a feedback loop for continuous improvement towards ever greater quality and impact over time.

The destination is clear, if not always easy: Content that appeals, enlightens and motivates in just the right ways for just the right people. This is content worth creating. This is content that drives outcomes. And it’s the true mark of marketing success.

1. Engagement and Value: High-quality content tends to engage its audience effectively, leading to higher click-through rates, social media shares, and conversions. Content that achieves its marketing objectives, whether that’s generating traffic, engagement, or conversions, can be considered high quality​
2. Relevance and Cultural Context: Good content is relevant to its target audience, and great content often includes a level of cultural relevance. This involves understanding and reflecting the ideas, convictions, beliefs, and implicit theories of the world that drive your audience’s decision-making processes​
3. Expertise and Authoritativeness: High-quality content often showcases expertise and authoritativeness. This includes content created by or with the insights of subject matter experts, which adds depth and trustworthiness. This aspect is particularly important for content aimed at improving SEO rankings due to Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trust)​
4. Uniqueness and Originality: Quality content should offer something unique or add a new perspective to existing discussions. This could mean creating content that addresses the specific challenges your community faces or offers unique expertise or data not available elsewhere​
5. Appropriate Length and Keyword Use: The length of the content should be determined by the content itself, addressing the topic adequately without being overly repetitive or sparse. Additionally, while keywords are important for SEO, they should be integrated naturally into the content, reflecting the language and questions of your audience​
6. Avoiding Low-Quality Traits: According to Google’s Quality Rater Guidelines, low-quality pages are those that fail to achieve their purpose well due to reasons such as inadequate levels of Expertise, Authoritativeness, and Trustworthiness (E-A-T), poor quality of the main content, an unsatisfying amount of content, or exaggerated and misleading titles​

High-quality content is a blend of being engaging, valuable, relevant, unique, authoritative, and well-optimized for search engines, whereas low-quality content often lacks these attributes and fails to meet the needs or expectations of its audience.

Here are some key approaches and tools you can use:

Approaches to Measure Content Quality

1. Audience Engagement Metrics:
   • Pageviews and Unique Visitors: Measures the popularity and reach of your content.
   • Time on Page: Indicates how engaging your content is. Longer time suggests more engaging content.
   • Bounce Rate: A high bounce rate may indicate that the content is not meeting users’ expectations.
   • Comments and Shares: Reflects the level of audience engagement and interest in your content.
2. SEO Performance Metrics:
   • Keyword Rankings: Track how your content ranks for targeted keywords in search engine results.
   • Organic Traffic: Measures the number of visitors coming to your content from search engines.
   • Backlinks: The number and quality of backlinks can indicate the credibility and authority of your content.
3. Conversion Metrics:
   • Conversion Rate: Measures how often your content leads to a desired action, like a sale or a subscription.
   • Lead Generation: Assesses how effective your content is at generating leads.
4. Content Quality Analysis:
   • Readability: Ensures content is easily understandable by the target audience.
   • Relevance and Accuracy: Content should be factually correct and relevant to the audience’s interests and needs.
   • Consistency: Maintains a consistent voice, style, and quality across all content pieces.
5. User Feedback:
   • Surveys and Polls: Direct feedback from your audience about their content experience.
   • Social Listening: Monitoring social media for mentions and sentiment about your brand and content.

Tools to Measure Content Quality

1. Analytics Tools:
   • Google Analytics: For tracking website traffic, user behavior, and engagement metrics.
   • Google Search Console: Similar to Google Analytics. It does a great job of assessing what works and what doesn’t work. It looks at content from the viewpoint of your sitemap and your traffic.
   • SEMrush or Ahrefs: For SEO tracking and backlink analysis.
2. Content Management Systems (CMS):
   • Integrated analytics features in platforms like WordPress or HubSpot to track content performance. WordPress manages content and can monitor trends. Hubspot is a great customer relationship tool to monitor how people interact with site content.
3. Social Media Analytics:
   • Platforms like Hootsuite, Buffer, or native analytics in social media platforms for engagement metrics.
4. Readability Tools:
   • Tools like Grammarly or Hemingway Editor for grammar, readability, and style checks.
5. Survey and Feedback Tools:
   • Platforms like SurveyMonkey or Google Forms for gathering direct user feedback. Using Google Forms offers some nice and easy integration like Google Drive.
6. Heatmap Tools:
   • Tools like Hotjar or Crazy Egg to visualize user interaction with your content.

Best Practices

• Regular Auditing: Regularly review and update your content to maintain its relevance and quality. Use your tools. Tune your content to meet with the nexus of what your audience is look for; what your expertise is; and what your competition is trying to rank for.
• Balancing Metrics: Combine different metrics for a more comprehensive view of content quality.
• Audience-Centric Approach: Always prioritize your audience’s needs and preferences when evaluating content.

The most effective approach depends on your specific content goals, audience, and industry. It’s important to continuously refine your strategy based on the data and feedback you collect.

Create content that speaks to your audience starts with an understanding of what they want and how they prefer to receive information. This means getting to the heart of the topics and perspectives they find most valuable, while also identifying the mediums and platforms where they are most engaged. With this knowledge in hand, you can craft content anchored around meaningful ideas delivered in a style and format tailored for your readers.

The writing itself must connect with readers in a transparent, conversational way, using language and examples familiar to them. The design should be crisp and uncluttered, allowing the substance to shine through. When you combine these elements – genuine value and relevance for the intended audience, conveyed clearly in their preferred voice and channels – the result is content that ticks all the boxes by offering something meaningful in a pleasing, accessible way. The deeper the understanding of your readers, the greater the impact possible.

The post What’s the Deal With Quality Content? appeared first on Web321: Your Best WordPress Support.

There are various reasons why broken links occur on a WordPress website. For instance, a link may become broken if the target page has been modified, relocated, or no longer exists. This resource aims to guide you on effectively addressing broken links in WordPress. You will gain an understanding of what broken links are, their causes, and the proper methods for fixing them on your WP website.

Understanding Broken Links in WordPress

Definition

“Broken links” refers to links within a WordPress site that direct users to non-existent pages. For example, if there are two pages, A and B, and Page A links to the non-existent Page B, users will encounter an error message when they click on that link.

Impacts

Broken links can significantly impact a website beyond just the user experience. They can also negatively affect SEO, as users can’t access valid pages when clicking on broken links. Additionally, broken internal links (links between two pages on the same website) can generate errors in Google Search Console, negatively affecting the site’s rankings on search engine results pages.

Next Steps

Besides user experience and SEO, broken links can impact a site’s indexing on search engines. Once you have fixed broken links on your WordPress site, submitting re-crawl requests to Google can help you resolve broken link issues and improve the overall performance of your website.

Causes of Broken Links

Improper Management of Pages in WordPress

Broken links occur when a page’s URL has been changed in WordPress. Moving a target page from one location to another can create broken links on a WordPress website. While WordPress can automatically handle some broken links by redirecting them, it requires attention when there is no redirection in place.

Sometimes, the permalinks system can fail, making everything except the front page inaccessible. Luckily, restoring the permalinks in this scenario is easy. From WP Admin, go to Settings > Permalinks. Save the default permalink settings that you find, and voila! The permalinks should work again.

Other permalink errors, such as those caused by website migration or hacking, take a little more work to fix.

Website Migration

During website migration, which involves transferring a site from one host to another, issues such as backup restoration, DNS problems, SSL installation, and HTTPS redirection can result in broken links on your WP site.

Hacking Incidents

Hacking incidents can also lead to broken links on a WordPress website. For instance, when manual backdoors are planted, the site’s pages are removed, or the website experiences defacement, broken links can be created. Conducting a malware scan on your site or seeking assistance from WordPress security professionals can help mitigate such issues.

Addressing Broken Links in WordPress – Step by Step

STEP 1 – Identifying Broken Links

Google Search Console is an excellent tool for identifying broken links. If you have configured GSC for your WordPress site, it will show you broken links over time. Logging into GSC and navigating to Indexing > Pages will display a list of broken links on your site. You can export this list for further analysis and action.

STEP 2 – Resolving Broken Links

To fix broken links, you need to edit and update the links in your WordPress content. After obtaining the list of broken links in GSC, click on each link to see if it triggers a 404 Not Found error. Manually making changes can be challenging, so seeking professional assistance may be beneficial.

When updating a broken link, consider the following:

• If the target page is missing, link it to a different but relevant page on your WordPress site.
• If the target page’s URL has changed, configure redirects for the old URL using a WordPress plugin like Redirects. WordPress should automatically set redirects when a user updates a URL for a page or post.
• If a page links to a page that requires login access, ensure you change the target to a relevant, freely accessible page on your site.

The post Finding and Fixing Broken Links In WordPress appeared first on Web321: Your Best WordPress Support.

We take care of websites. You take care of business.

Consumers have shifted online at an unprecedented pace. Now, more than ever before, a solid WordPress website, particularly one built with the robust Divi theme system from Elegant Themes, is the cornerstone of your business outreach. The health, freshness, and effectiveness of your website are essential for your success. With Divi’s versatile and highly customizable features, you can create not just an aesthetically appealing website, but one that scales and adapts to your growing business and ever-changing market conditions. At Web321, we specialize in supporting websites built with the Divi theme, ensuring that you have the best solutions deployed to meet your objectives.

When visitors land on your website, they are seeking information about your services, products, opening hours, and location. Moreover, they use your website as a medium to connect with you through contact forms, emails, and direct messages. They need clear messaging. You need a website that works without headaches. That’s where Divi and Web321 come in.

If your website isn’t functioning properly or is outdated, you’re at risk of missing out on invaluable opportunities, leads, and sales. It is imperative to keep your website in tiptop shape. Web321 offers a turnkey, low-stress solution to keep your Divi-themed website thriving. Our expertise with Divi ensures that your site remains up-to-date, responsive, and efficient, which translates into more opportunities and successes for your business. Partner with Web321 to unlock the full potential of your Divi-powered website.

That’s what we do. We offer total WordPress support.

Web321 Website Maintenance Plan

Our people are among the best developers in WordPress. Our developers know content management inside and out. They take that expertise into WordPress with solid, winning solutions to deliver an industry leading suite of website services.

Small businesses need their digital face to look good, work well and bring in business. Web321 offers WordPress Webmaster services to businesses that need ongoing tech support and preventative maintenance. We do the work for the fraction of the cost of a full-time staffer. We can deliver WordPress webmaster services and through that, we deliver peace of mind.

WordPress maintenance may not be glamorous, but it’s necessary to keep your website in good shape. We troubleshoot errors, clean up unnecessary files, keep working on your load times remain fast, and do much more to keep your website in good working order.

Everything you need to keep your website awesome. $321/month. Sign up today.

Domain Registration, Hosting and Backups

We’ll help you get your domain registration, hosting and site backups in place, as well as monitoring your site uptime and restoring it quickly if it goes down.

• Managed hosting, optimized for WordPress
• Free SSL implementation – ensures secure transmission of data to your site
• Daily backups, stored securely offsite for 90 days
• Site uptime monitoring
• Emergency site recovery

Unlimited Content Updates & Tech Support

Site problems? Need content updates? Our web design support packages take the pressure off: our support desk is here to help. We even help keep you compliant with dynamic Terms of Service and Privacy Policy pages.

Email tech support help desk

Unlimited small (30-minute) tasks, including:

• Posting new site content (provided by you)
• Adding & changing images
  
• Simple image editing (e.g. crop, resize, compress)
• Adding & updating products
• Style tweaks & additions
  
• Site menu changes
• Creating new user roles & setting permissions
• Adding & deleting users
• Adding widgets
• Installing & configuring plugins
• Creating simple forms

Privacy Policy & Terms of Service pages that automatically update when laws change

Security Updates & Monitoring

The web can be a dangerous place for an unprotected website. Keep hackers, scammers and spammers at bay with our suite of security measures. 

Weekly core, theme & plugin updates

 “Visual Validator” WordPress updates – if something changes unexpectedly on your site during the update, we can catch it and roll it back

• Daily security scans
• Deep malware detection
• Rapid malware cleanup
• Powerful firewall protection

Premium Plugins, Themes & Stock Assets

Our maintenance plan saves you money by giving you access to a host of premium site content at no extra cost, including stock images & video, site themes, and WordPress plugins for extended site functionality.

• Gravity Forms Elite form builder
• Termageddon privacy policy and TOS generator
• Divi theme from Elegant Themes
• Divi.Express Divi template library
• Envato Elements stock asset library
• Advanced Custom Fields field customizer
• WP All Import & WP All Export data importer/exporter
• Duplicator Pro site duplicator
• New premium content added regularly

Weekly Website Reports

Ever wonder what goes on behind the scenes of your website? We solve that mystery by sending you regular, informative updates on your website’s health and performance. See here for an example report.

Your weekly report shows you:

• Core, theme & plugin updates
• Site backups
• Security & malware scans
• Website uptime
• Site speed & performance
• Search engine optimization & traffic analytics
• Keyword tracking
• WooCommerce sales
• A log of other tasks we performed for you.

Search Engine Optimization & Performance Management

Launching your website without making it attractive to Google is like opening a new store in the middle of the woods – it may be amazing but how will anyone find it? That’s why all the sites in our care get the on-page SEO & performance optimization that Google’s algorithms love to reward.

Google Analytics setup & reporting

Google Page Speed setup & reporting

Google Search Console setup

Keyword tracking for up to 100 chosen keywords

Ongoing SEO & site speed optimization as needed, including:

• Admin panel SEO
• Adding provided SEO values to pages, posts, and taxonomies
• Installing & activating SEO plugins (e.g. Yoast)
• Adding tracking codes to a site
• Adding tracking codes to pages (e.g. WooCommerce)

Web321 WordPress Maintenance

We’ve got you covered.

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Client Spec

In some cases, a website is one part of a larger marketing strategy, and may have been maintained for a time. For those who are looking to refocus their strategy Web321’s Wordpress tech support provides reliable, experienced help with website maintenance. We offer help keeping its website operational (software updates, malware scans, backups, uptime monitoring, etc.) and ongoing assistance with small content updates.

Proposed Solution

Web321 recommends our Website Maintenance Plan. The subscription includes the following maintenance & support services:

• daily site backups, stored for 90 days
• uptime monitoring & emergency site recovery
• weekly core, theme & plugin updates
• daily security scans & malware cleanup service
• powerful firewall protection
• access to our library of premium plugins, themes & stock assets
• Google Analytics, Search Console and Page Speed setup & reporting
• ongoing SEO & site speed optimization as needed
• email tech support help desk
• unlimited small (30-minute) tasks (e.g. content updates, add new posts, quicklink and dashboard updates, document uploads, image optimization, plugin installation, etc.)
• discounted development rate for service requests outside the scope of our Website Maintenance Plan
• weekly website status reports

The price for this plan is $321/month or $2,999/year (plus GST).

Upon signing up for the Website Maintenance Plan, Web321 will grant staff access to our service request system via email and web portal. We answer all non-emergency requests within one business day, providing an estimate for time to completion. If the request falls outside the scope of the Website Maintenance Plan, we will advise and provide a quote to complete the work.

Our client will also be provided with a priority phone number to text or call in case of an outage or other critical business failure of its website.

Do you need help with managing your WordPress Website?

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• Move site hosting to WPPro.ca (managed, optimized WordPress hosting).
• Update the theme to Divi and use it to create a more engaging design. The current site has small images and minimal branding (ie. a small logo). We will add a lot more visual impact to the design.
• Re-add the existing content to work with the new theme.
• Re-organize the content and redirect traffic so that old links will take visitors to the new content. Introduce taxonomy to connect and relate blog posts to each other.
• Re-phrase some elements to work better for SEO and audience engagement.
• Implement a solution to let people either book online or see your schedule.
• Highlight a “Get Started” path for users who are convinced and just want to book a session.
• Add in contact forms that send inquiries to you.
• Teacher training section: use the publications as part of the narrative of your expertise and finish the page with a lead capture form for people who want to get in touch.
• Add Yoast SEO. Fill out meta titles, meta descriptions and social share images.
• Use better images and video: new photos from PSP; and selective stock images and videos.
• Add a “Success Stories” page that works like “Testimonials” as told from the PSP perspective.
• Use Success Stories and Testimonials elements throughout the site to give people more conviction and trust in your expertise.
• Add a knowledge base of pilates terms and concepts using the WPKnowledgeBase plugin.
• Do some reputation repair; ie. update third-party references to point to your new address.

Proposed Solution

The site will be themed using the Divi theme system (the most widely-used premium WordPress theme and website building framework). Divi is a user-friendly, endlessly flexible website scaffolding & design system that allows Web321 to build sites faster and with built-in responsiveness for all screen sizes.

As with all our builds, Web321 will ensure that the site is highly secure, easy to update, and high-performance. To create the desired functionality, Web321 will deploy the following integrations and premium plugins on the website:

• Gravity Forms & Advanced Custom Fields – allows a more dynamic collection and display of information on the site, and enables the building of the custom dashboard for staff
• Knowledge Base – store concepts and references that others will find useful.
• Google Analytics – allows tracking and analysis of staff usage of the site

For the optional social media integration features, we can deploy Smash Balloon’s suite of social media plugins.

We include as part of our development & maintenance services access to our premium plugin licenses if you become a Web321 Maintenance Plan subscriber (see below). The hosting would be included with your Web321 subscription. Should you choose to part ways with Web321 in the future, you will need to renew your hosting and plugin licenses at your own cost going forward.

We would follow up the design with maintenance.

Maintenance Option

When your site is complete and launched, you have the option to enter an ongoing maintenance contract. For your level of service needs, we recommend our Web321 Maintenance Plan at a cost of $321/month or $2999/year.

The Web321 maintenance plan includes the following services:

• daily site backups, stored for 90 days
• uptime monitoring & emergency site recovery
• weekly core, theme & plugin updates
• daily security scans & malware cleanup service
• powerful firewall protection
• access to our library of premium plugins, themes & stock assets
• Google Analytics, Search Console and Page Speed setup & reporting
• ongoing SEO & site speed optimization as needed
• email tech support help desk
• unlimited small (30-minute) tasks (e.g. content updates, add new posts, quicklink and dashboard updates, document uploads, image optimization, plugin installation, etc.)
• discounted future development rate of $150/hr (from $200/hr)
• weekly website status reports

If you’d like to see everything that’s included in this plan you can view it here: https://web321.co/our-services/website-maintenance/

You can choose to terminate the maintenance contract and either move maintenance in-house, to a provider of your choice, or we could continue to provide a la carte support at our rate.

We do strongly recommend some kind of ongoing site support, as neglected software updates can leave your site open to exploits, and a lack of proper backups & security checks can mean months of lost updates and work by your staff if there’s a problem.

The post How Would We Tackle a Pilates Website Rebuild appeared first on Web321: Your Best WordPress Support.

We take care of websites. You take care of business.

In today’s tech-driven world, your business cannot fall behind when everyone else is using the Web to land new clients and handle the on-boarding tasks.

Web321 is ready to help your business hit your strategy goals. Contact us and see why we’re among the best web design firms serving Chicago-based businesses and professionals .

Have you been abandoned?

Web designers come and go. Sometimes they can disappear and leave no trace. What do you do when your hosting and support goes away? You get help. We’re happy to help customers who have been abandoned by their previous web designer.
If you need help with rescuing an abandoned website, contact us!

Consumers have shifted online at record speed. More than ever before, a solid WordPress website is the foundation of your business outreach. Its health, freshness and effectiveness are crucial to your success. You need more than a pretty website: you need a website that will scale with your business as it prospers while adapting to changing market conditions. We can deploy the best solutions for you.

People visit your website to learn about your services, products, opening hours and location. They reach out to you through your contact forms, email and direct messages.

If your website isn’t working properly or is out of date, you’re in danger of losing significant opportunities, new leads and sales, so keeping your website in good working order is critical. You need a turnkey, low-stress way to keep your website going strong.

That’s what we do. We offer total WordPress support.

Web321 Website Maintenance Plan

Our people are among the best developers in WordPress. Our developers know content management inside and out. They take that expertise into WordPress with solid, winning solutions to deliver an industry leading suite of website services.

Small businesses need their digital face to look good, work well and bring in business. Web321 offers WordPress Webmaster services to businesses that need ongoing tech support and preventative maintenance. We do the work for the fraction of the cost of a full-time staffer. We can deliver WordPress webmaster services and through that, we deliver peace of mind.

WordPress maintenance may not be glamorous, but it’s necessary to keep your website in good shape. We troubleshoot errors, clean up unnecessary files, keep working on your load times remain fast, and do much more to keep your website in good working order.

Everything you need to keep your website awesome. $321/month. Sign up today.

Domain Registration, Hosting and Backups

We’ll help you get your domain registration, hosting and site backups in place, as well as monitoring your site uptime and restoring it quickly if it goes down.

Domain name registration & renewals

Managed hosting, optimized for WordPress

Free SSL implementation – ensures secure transmission of data to your site

Daily backups, stored securely offsite for 90 days

Site uptime monitoring

Emergency site recovery

Unlimited Content Updates & Tech Support

Site problems? Need content updates? Our web design support packages take the pressure off: our support desk is here to help. We even help keep you compliant with dynamic Terms of Service and Privacy Policy pages.

Email tech support help desk

Unlimited small (30-minute) tasks, including:

• Posting new site content (provided by you)
• Adding & changing images
  
• Simple image editing (e.g. crop, resize, compress)
• Adding & updating products
  
• Style tweaks & additions
  
• Site menu changes
• Creating new user roles & setting permissions
• Adding & deleting users
• Adding widgets
• Installing & configuring plugins
• Creating simple forms

Privacy Policy & Terms of Service pages that automatically update when laws change

Security Updates & Monitoring

The web can be a dangerous place for an unprotected website. Keep hackers, scammers and spammers at bay with our suite of security measures.

Weekly core, theme & plugin updates

“Visual Validator” WordPress updates – if something changes unexpectedly on your site during the update, we can catch it and roll it back

Daily security scans

Deep malware detection

Rapid malware cleanup

Powerful firewall protection

Premium Plugins, Themes & Stock Assets

Our maintenance plan saves you money by giving you access to a host of premium site content at no extra cost, including stock images & video, site themes, and WordPress plugins for extended site functionality.

Gravity Forms Elite form builder

Smush Pro image optimizer

Termageddon privacy policy and TOS generator

Divi theme from Elegant Themes

Divi.Express Divi template library

Envato Elements stock asset library

Advanced Custom Fields field customizer

Toolset Types custom post type creator

WP All Import & WP All Export data importer/exporter

Duplicator Pro site duplicator

New premium content added regularly

Weekly Website Reports

Ever wonder what goes on behind the scenes of your website? We solve that mystery by sending you regular, informative updates on your website’s health and performance. See here for an example report.

Your weekly report shows you:

Core, theme & plugin updates

Site backups

Security & malware scans

Website uptime

Site speed & performance

Search engine optimization & traffic analytics

Keyword tracking

WooCommerce sales

A log of other tasks we performed for you

Search Engine Optimization & Performance Management

Launching your website without making it attractive to Google is like opening a new store in the middle of the woods – it may be amazing but how will anyone find it? That’s why all the sites in our care get the on-page SEO & performance optimization that Google’s algorithms love to reward.

Google Analytics setup & reporting

Google Page Speed setup & reporting

Google Search Console setup

Keyword tracking for up to 100 chosen keywords

Ongoing SEO & site speed optimization as needed, including:

• Admin panel SEO
• Adding provided SEO values to pages, posts, and taxonomies
• Installing & activating SEO plugins (e.g. Yoast)
• Adding tracking codes to a site
• Adding tracking codes to pages (e.g. WooCommerce)

Web321 WordPress Maintenance

We’ve got you covered:

As featured on VicStart

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