Layout Structure

Basic Content Elements

Media Elements

Interactive Elements

Form Elements

Navigation Elements

Dynamic Content & Templates

WooCommerce Elements

Advanced Widgets

Key Terminology Differences

Layout Philosophy:

Elementor, Breakdance, and Bricks use Section > Container > Column hierarchy, while Divi uses Section > Row > Column. Bricks offers the most flexibility with grid and flexbox containers.

Widget vs Module:

Elementor calls them ‘Widgets’, Divi calls them ‘Modules’, Breakdance calls them ‘Elements’, and Bricks calls them ‘Elements’. They all refer to the same concept – reusable building blocks.

Pro Features:

Elements marked ‘(Pro)’ require the premium version. Breakdance and Bricks include most features in their base versions, while Elementor gates many advanced features behind Elementor Pro.

Dynamic Content:

All builders support dynamic content (ACF, Meta Fields, etc.), but implementation varies. Elementor uses Dynamic Tags (Pro), Divi uses Dynamic Content, Breakdance has built-in Dynamic Data, and Bricks has Dynamic Data tags.

Template System:

Global templates/blocks are called differently: Elementor Templates, Divi Library items, Breakdance Global Blocks, and Bricks Templates. They all allow reusable content across pages.

Note: This comparison focuses on core functionality. Each builder has unique advanced features not listed here.

The post The WordPress Page Builder Rosetta Stone appeared first on Web321: Your Best WordPress Support.

The post Anchor Text appeared first on Web321: Your Best WordPress Support.

There’s a new sheriff in town. Its name is “Search Generative Experience.” For a while now, Google has been moving from being the world’s biggest index of web pages do being the destination unto itself. Its summaries got more extensive. For while there was the lauded, “position zero” in the search results when a website’s definition became Google’s definition and that position rewarded the connected website.

The Impact of Google’s AI Advancements on SEO and Organic Traffic

Google’s advancements in artificial intelligence have fundamentally reshaped the landscape of SEO and organic traffic. With the advent of ChatGPT, people have been going to this new Oracle of information and turning to Google less often. For anyone who thinks Google is a permanent fixture of the Internet, flashback to 1999. Back then, Alta Vista, Yahoo, Infoseek, Webcrawler and other search engines were people’s goto engines. Google showed up with a clean interface and changed the game. Zoom ahead to two years ago. ChatGPT with its simple interface started answering people’s questions. Google had been that index card catalogue in library foyer. ChatGPT was Einstein sitting two desks over ready answer anything. Problem is: this Einstein fakes their answers when they’re not sure.

What was Google to do? It had to get on the AI train. The integration of AI technologies into Google’s search engine, previously known as the Search Generative Experience (SGE), represents a significant shift in how search engines drive traffic to itself and deliver results to the end user. The big problem with that approach: Google used to reward websites with lots of traffic if their content was great. Now, Google may mine that information as source material for Google visitors, satisfy their answers and never refer them through to the source websites.

Revolutionizing Search Results AI has enabled Google to better understand user intent and provide more relevant search results. Through natural language processing and machine learning, Google can now interpret complex queries and deliver precise answers, making search results more intuitive and user-centric.

Enhanced User Experience With AI, Google can offer a more personalized search experience. By analyzing user behavior and preferences, AI can tailor search results to meet individual needs, leading to higher engagement and satisfaction. Features like AI-driven snippets, voice search, and predictive text have become standard, enhancing the overall user experience.

Improved Content Relevance AI algorithms prioritize high-quality, relevant content. This means that SEO strategies must focus on creating content that is not only keyword-optimized but also informative, valuable, and aligned with user intent. Google’s AI can detect and penalize low-quality or manipulative SEO practices, promoting a more authentic and trustworthy search environment.

Impact on Organic Traffic The shift towards AI-driven search has also affected organic traffic. Websites that leverage AI to understand and meet user needs can achieve higher rankings and more visibility. However, the increased competition for top spots in search results means that businesses must continuously adapt their SEO strategies to align with AI advancements.

SEO Best Practices in the AI Era To succeed in this AI-dominated landscape, SEO practices must evolve. Here are some key strategies:

• Focus on User Intent: Create content that addresses the specific questions and needs of your target audience.
• Enhance E-A-T: Emphasize Expertise, Authoritativeness, and Trustworthiness in your content to align with Google’s quality guidelines.
• Leverage Structured Data: Use schema markup to help Google understand your content and provide rich snippets.
• Optimize for Voice Search: Tailor your content for voice search queries, which are often more conversational and question-based.
• Monitor and Adapt: Stay informed about AI advancements and regularly update your SEO strategies to maintain competitiveness.

How To Survive The 800lb. Google Gorilla

Google is the dominant player in search and it will likely remain so even as search engines fade in favour of instantly synthesized knowledge from AI. With so much hinging on SEO, how can website owners prevail? Evolve and adapt.

Double Down on Google My Business

Google Business (formerly Google My Business) is an increasingly powerful tool in driving visitors to your business and to share what your business does. We’ve been helping people set up their businesses on Google. If you need help, Getting into Google Business, let us know.

Get Listed

In a similar vein, list your website everywhere you can. Some SEO experts may say that directory listings is a played out tactic, but here’s why it’s more relevant now than ever before: Google and other search engines may ignore it, but people who find the directory may follow the links.

Youtube

The #1 search engine is Google. The #2 is Youtube. Publishing on Youtube isn’t all that hard. Keep your camera steady. Make sure your audio is good. After that, simplicity can lend to authenticity and help you build a rapport with your audience. Publishing videos on Youtube is terrific exposure. Videos are not entirely future proof– that is, Google could start making best-of reels that pull in your content with little reward– but in the meantime, build an audience and inform your customers.

Emphasize Alliances and Backlinking

The Internet grew in leaps and bounds in the years before Google. Look for synergies with other websites. For example, if a business in a town links to the town’s website, maybe the town could produce a list of local businesses and have each other’s authority lend prominence. Web321 recently built a website like this for the Brentwood Bay 5:05 Club to highlight local businesses. It takes very little effort to link to complimentary businesses and organizations. It circumvents Google’s power over your website’s prominence.

The Cavalry

This is total speculation: Google may have to stop using SGE. The content comes from the fair use provision that allows them to scoop content and use it for their own profit and gain. What if SGE means they’re going to cease being a search engine and start being a source of information. It breaks the value proposition between Google and website publishers. Some businesses are alive solely through their Google traffic. They may band together with others who have been massively detrimented. If that turns into legal action or legislation it could force Google to change how it does business.

Google’s integration of AI technologies will transform SEO and the way organic traffic is driven. By understanding and adapting to these changes, businesses can better position themselves to succeed in the evolving digital landscape.

The Basics

A primer on SEO.

What is On-Page SEO?

On-Page SEO (also known as technical SEO, on-page, on-site, or internal SEO) involves optimizing various elements of a web page to improve its rankings and enhance the user experience. Unlike off-site SEO, which focuses on external factors like backlinks, on-page SEO targets factors within your own website that you can control.

Every piece of content on your site should be optimized for search engines. SEO is the process that business owners and webmasters use to ensure their content is easily found, categorized, and ranked by search engines. This includes practices that help your site rank higher in organic search results—those not paid for by advertisers (e.g., Google Ads). Well-optimized content is more likely to appear in search results when users are searching for information on that topic.

Consider your content as the backbone of your website—it’s a crucial component of SEO. Effective on-page SEO encompasses several key factors:

1. Title Tags and Meta Descriptions: Ensure your title tags and meta descriptions are compelling and include relevant keywords. They play a significant role in attracting clicks from search engine results pages (SERPs).
2. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. This makes it easier for search engines to understand the hierarchy and main points of your page.
3. Content Quality and Relevance: High-quality, relevant content is essential. Google’s recent updates emphasize the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content.
4. Keyword Optimization: Use keywords naturally within your content. Avoid keyword stuffing, as it can negatively impact your rankings.
5. Internal Linking: Link to other relevant pages on your site to help search engines understand the structure and content of your site.
6. Image Optimization: Use descriptive file names and alt text for images. This helps search engines understand the content of your images and improves accessibility.
7. Mobile-Friendliness: Ensure your site is mobile-friendly. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version.
8. Page Speed: Optimize your site’s loading speed. Fast-loading pages provide a better user experience and are favored by search engines.
9. User Experience (UX): Focus on providing a positive user experience. This includes easy navigation, a clean layout, and engaging content.
10. URL Structure: Use clean, descriptive URLs that include keywords and reflect the page’s content.
11. Machine Readable Content: Make sure you provide good meta data to search engines. An XML Sitemap is a key piece of this. List your content. You should also omit content your don’t to see indexed or highlighted. We built a Sitemap tuner to accompany Yoast SEO.

By focusing on these on-page SEO factors, you can improve your site’s visibility and performance in search engine results. Staying updated with the latest changes from Google, such as the emphasis on E-A-T and mobile-first indexing, ensures your SEO strategy remains effective and relevant.

On-Page SEO Factors & Best Practices: Optimizing Your Website Content for SEO

Keyword Research: The Foundation of On-Page SEO

All on-page SEO optimization begins with keyword research. Understanding the keywords your target market uses to search for your business online is crucial. Without this knowledge, you can’t effectively optimize your pages. Start by identifying the right keywords for each page on your site. Each page should target a unique set of keywords and variations. For example, if you’re a digital marketing agency, you might have separate pages for different services, each targeting different keywords.

Implementing On-Page SEO Best Practices

Once you’ve identified the target keywords for each page, you can start implementing on-page SEO best practices to enhance your website’s performance.

Content Optimization

1. Amount of Content: Aim for at least 1,000 words per page, more if targeting highly competitive keywords. Ensure your content is unique, valuable, comprehensive, and superior to existing content on the same topic.
2. User-Friendly Content: Organize your content to be visually appealing, easy to read, and navigate. This improves user engagement and retention.
3. Avoid Duplicate Content: Ensure all content is original and not duplicated from other sites or pages on your own site. Duplicate content can harm your SEO efforts.
4. Add Multimedia: Incorporate videos, images, GIFs, or MP3 recordings to create a more immersive experience. Engaging multimedia can keep users on your page longer, which is beneficial for SEO.
5. Include Social Sharing Icons: Make it easy for users to share your content by including social media sharing icons. This can increase the reach and visibility of your content.

Keyword Optimization

1. Keyword Placement in the First 100 Words: Place your main keyword within the first 100 words of your content. Search engines give more weight to early keywords, helping them determine if your content matches a searcher’s intent. For example, if your main keyword is “on-page SEO,” include it early in your text to establish relevance and credibility.
2. Optimized Headings: Use H1, H2, and H3 tags strategically. The H1 tag should include your main keyword, H2 tags should feature variations of the main keyword, and H3 tags can break down detailed sections further. Proper use of headings helps both search engines and users understand the structure and main points of your page.
3. Distribute Keywords Naturally: Sprinkle your main keyword and its variations throughout the page. Ensure the keywords are integrated naturally into the content, avoiding keyword stuffing. Use bold text or other formatting options to highlight important keywords where appropriate.
4. Keyword-Optimized Title & Description: Incorporate your main keyword(s) into the page title and meta description. These should be compelling and “click-worthy” to attract clicks from search engine results pages (SERPs). Titles should be no longer than 60 characters, and descriptions should be under 160 characters. Research your competitors’ meta titles and descriptions for inspiration.
5. Keyword Density: Maintain a keyword density of 2-4%, depending on the length of your content. This means the keyword should appear 2-4 times for every 100 words. Avoid overusing keywords, as this can be seen as spammy by search engines.

Additional On-Page SEO Factors

1. Title Tags and Meta Descriptions: Ensure your title tags and meta descriptions are well-crafted and include relevant keywords. These elements play a crucial role in attracting clicks from SERPs.
2. Internal Linking: Link to other relevant pages on your site. This helps search engines understand your site’s structure and can improve the rankings of linked pages.
3. Image Optimization: Use descriptive file names and alt text for images. This improves image search rankings and accessibility.
4. Mobile-Friendliness: Ensure your site is mobile-friendly. With Google’s mobile-first indexing, the mobile version of your site is the primary version considered by search engines.
5. Page Speed: Optimize your site’s loading speed. Fast-loading pages provide a better user experience and are favored by search engines.
6. User Experience (UX): Focus on providing a positive user experience. Easy navigation, a clean layout, and engaging content are key components of good UX.
7. URL Structure: Use clean, descriptive URLs that reflect the page’s content and include relevant keywords.

By following these on-page SEO factors and best practices, you can improve your site’s visibility and performance in search engine results. Staying updated with the latest changes from Google, such as the emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) and mobile-first indexing, ensures your SEO strategy remains effective and relevant.

On-Page SEO Factors: Image Optimization

Optimize Image File Size: Ensure images are optimized for web use by reducing their file size to around 100KB before uploading them to your site. For images already uploaded, you can use WordPress plugins like Smush or ShortPixel to compress and optimize them without losing quality. This improves page loading speed and overall user experience.

Add Alt Text to Images: Add descriptive alt text for every image on your page. Alt text not only helps with on-page SEO by providing search engines with information about the image content but also improves accessibility by offering a description if the image fails to load. Make sure the alt text is relevant and includes keywords where appropriate.

Optimize the Image Title: The image title can often be the same as the alt text. An optimized image title helps search engines understand the content of the image and can contribute to better image search rankings.

Optimize the Image File Name: Rename image files to be descriptive and keyword-rich before uploading them. Avoid generic names like DSC890.jpg. Instead, use filenames that reflect the content and keywords, such as “victoria-bc-seo-agency-reception.jpg.” This practice helps search engines index your images more effectively and can improve their visibility in image search results.

By following these best practices for image optimization, you can enhance your website’s SEO, improve page load times, and provide a better user experience.

On-Page SEO Factors: Linking

Internal Linking

Internal links point to other pages within your own website. They are often referred to as in-text links and are crucial for several reasons:

• Enhance Navigation: Internal links help users navigate your site, finding more relevant content and improving their overall experience.
• Distribute Page Authority: Linking to other pages on your site distributes page authority (link juice) across your site, helping to “power up” other product or service pages.
• Improve SEO: Search engines use internal links to understand the structure and relevance of your content. Keyword-optimized anchor text (the clickable text) helps Google understand the context of the linked page.

To optimize internal linking:

• Use keyword-rich anchor text that accurately describes the linked content.
• Link to relevant pages that provide additional value to the reader.
• Ensure your links are natural and useful, not forced or overused.

External Linking

External links point from your page to a different website. These links can:

• Provide Additional Information: Directing readers to high-quality, relevant external resources can enhance their understanding of a topic.
• Boost Credibility: Linking to reputable sources can increase your content’s trustworthiness.
• Help SEO: External links can signal to search engines that your content is well-researched and valuable.

To optimize external linking:

• Link to high-authority, non-competing websites that provide valuable information to your readers.
• Open external links in a new window to keep users on your site while they explore additional resources.

On-Page SEO Factors: URL Optimization

Use HTTPS

Ensure your website uses the secure HTTPS protocol. HTTPS is important for both security and SEO. Most browsers show an insecure warning for sites not using HTTPS, which can deter users and negatively impact your search rankings.

Create Descriptive URLs

• Keep URLs Short and Keyword-Rich: The URL should be concise and include relevant keywords that describe the content of the page.
• Reflect the Page Content: The URL should accurately reflect the page’s content and be similar to or shorter than the page’s H1 heading.
• Avoid Changing Old URLs: Generally, it’s not beneficial to change URLs of older posts solely for SEO improvements. Focus on optimizing URLs for new content.

By following these best practices for linking and URL optimization, you can improve your website’s SEO, enhance user experience, and ensure better visibility and credibility in search engine results.

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True quality lies in how well content achieves its purpose and connects with readers. Does it align with marketing goals? Resonate with the target audience? Offer value and incite action?

The highest quality lies at the intersection of relevance, insight, and engagement. Relevance to audience needs and marketing objectives. Insight that educates, empowers and entertains. Engagement strong enough to drive desired outcomes, whether that’s clicks, shares, or sales.

Achieving this blend is an art and a science. The right qualitative and quantitative analysis can assess alignment to goals and resonance with audiences. This informs a feedback loop for continuous improvement towards ever greater quality and impact over time.

The destination is clear, if not always easy: Content that appeals, enlightens and motivates in just the right ways for just the right people. This is content worth creating. This is content that drives outcomes. And it’s the true mark of marketing success.

1. Engagement and Value: High-quality content tends to engage its audience effectively, leading to higher click-through rates, social media shares, and conversions. Content that achieves its marketing objectives, whether that’s generating traffic, engagement, or conversions, can be considered high quality​
2. Relevance and Cultural Context: Good content is relevant to its target audience, and great content often includes a level of cultural relevance. This involves understanding and reflecting the ideas, convictions, beliefs, and implicit theories of the world that drive your audience’s decision-making processes​
3. Expertise and Authoritativeness: High-quality content often showcases expertise and authoritativeness. This includes content created by or with the insights of subject matter experts, which adds depth and trustworthiness. This aspect is particularly important for content aimed at improving SEO rankings due to Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trust)​
4. Uniqueness and Originality: Quality content should offer something unique or add a new perspective to existing discussions. This could mean creating content that addresses the specific challenges your community faces or offers unique expertise or data not available elsewhere​
5. Appropriate Length and Keyword Use: The length of the content should be determined by the content itself, addressing the topic adequately without being overly repetitive or sparse. Additionally, while keywords are important for SEO, they should be integrated naturally into the content, reflecting the language and questions of your audience​
6. Avoiding Low-Quality Traits: According to Google’s Quality Rater Guidelines, low-quality pages are those that fail to achieve their purpose well due to reasons such as inadequate levels of Expertise, Authoritativeness, and Trustworthiness (E-A-T), poor quality of the main content, an unsatisfying amount of content, or exaggerated and misleading titles​

High-quality content is a blend of being engaging, valuable, relevant, unique, authoritative, and well-optimized for search engines, whereas low-quality content often lacks these attributes and fails to meet the needs or expectations of its audience.

Here are some key approaches and tools you can use:

Approaches to Measure Content Quality

1. Audience Engagement Metrics:
   • Pageviews and Unique Visitors: Measures the popularity and reach of your content.
   • Time on Page: Indicates how engaging your content is. Longer time suggests more engaging content.
   • Bounce Rate: A high bounce rate may indicate that the content is not meeting users’ expectations.
   • Comments and Shares: Reflects the level of audience engagement and interest in your content.
2. SEO Performance Metrics:
   • Keyword Rankings: Track how your content ranks for targeted keywords in search engine results.
   • Organic Traffic: Measures the number of visitors coming to your content from search engines.
   • Backlinks: The number and quality of backlinks can indicate the credibility and authority of your content.
3. Conversion Metrics:
   • Conversion Rate: Measures how often your content leads to a desired action, like a sale or a subscription.
   • Lead Generation: Assesses how effective your content is at generating leads.
4. Content Quality Analysis:
   • Readability: Ensures content is easily understandable by the target audience.
   • Relevance and Accuracy: Content should be factually correct and relevant to the audience’s interests and needs.
   • Consistency: Maintains a consistent voice, style, and quality across all content pieces.
5. User Feedback:
   • Surveys and Polls: Direct feedback from your audience about their content experience.
   • Social Listening: Monitoring social media for mentions and sentiment about your brand and content.

Tools to Measure Content Quality

1. Analytics Tools:
   • Google Analytics: For tracking website traffic, user behavior, and engagement metrics.
   • Google Search Console: Similar to Google Analytics. It does a great job of assessing what works and what doesn’t work. It looks at content from the viewpoint of your sitemap and your traffic.
   • SEMrush or Ahrefs: For SEO tracking and backlink analysis.
2. Content Management Systems (CMS):
   • Integrated analytics features in platforms like WordPress or HubSpot to track content performance. WordPress manages content and can monitor trends. Hubspot is a great customer relationship tool to monitor how people interact with site content.
3. Social Media Analytics:
   • Platforms like Hootsuite, Buffer, or native analytics in social media platforms for engagement metrics.
4. Readability Tools:
   • Tools like Grammarly or Hemingway Editor for grammar, readability, and style checks.
5. Survey and Feedback Tools:
   • Platforms like SurveyMonkey or Google Forms for gathering direct user feedback. Using Google Forms offers some nice and easy integration like Google Drive.
6. Heatmap Tools:
   • Tools like Hotjar or Crazy Egg to visualize user interaction with your content.

Best Practices

• Regular Auditing: Regularly review and update your content to maintain its relevance and quality. Use your tools. Tune your content to meet with the nexus of what your audience is look for; what your expertise is; and what your competition is trying to rank for.
• Balancing Metrics: Combine different metrics for a more comprehensive view of content quality.
• Audience-Centric Approach: Always prioritize your audience’s needs and preferences when evaluating content.

The most effective approach depends on your specific content goals, audience, and industry. It’s important to continuously refine your strategy based on the data and feedback you collect.

Create content that speaks to your audience starts with an understanding of what they want and how they prefer to receive information. This means getting to the heart of the topics and perspectives they find most valuable, while also identifying the mediums and platforms where they are most engaged. With this knowledge in hand, you can craft content anchored around meaningful ideas delivered in a style and format tailored for your readers.

The writing itself must connect with readers in a transparent, conversational way, using language and examples familiar to them. The design should be crisp and uncluttered, allowing the substance to shine through. When you combine these elements – genuine value and relevance for the intended audience, conveyed clearly in their preferred voice and channels – the result is content that ticks all the boxes by offering something meaningful in a pleasing, accessible way. The deeper the understanding of your readers, the greater the impact possible.

The post What’s the Deal With Quality Content? appeared first on Web321: Your Best WordPress Support.

When the website creator includes XFN information, it enables both people and search engines to interpret and establish more meaningful connections between websites and individuals. Incorporating XFN links on your website can potentially enhance its search engine optimization (SEO).

List of XFN values that you can use

There are more relationships that you can use besides a friend and those the creator may have  met in real life. This is a full list of XFN link relationships values available.

Some descriptions of the XFN relationships can be found at the XFN Getting Started page.

identity

Use this if the link is to another of your own websites. This relationship is exclusive of all others.

friendship

These radio buttons allow you to specify one of four different types of friendships:

• acquaintance – Someone with whom you have exchanged greetings and not much (if any) more — maybe a short conversation or two.
• contact – Someone with whom you know how to get in touch.
• friend – Someone you consider a friend. A compatriot, buddy, home(boy|girl) that you know.
• none – Use this if you want to leave the friendship category blank.

physical

Use the met element in the rel attribute if this is someone whom you have actually met in person. With the prevalence of online relationships, this can be an important distinguishing element.

professional

• co-worker – Someone with whom you work or someone who works at the same organization as you.
• colleague – Someone in the same field of study or activity.

geographical

• co-resident – Someone with whom you share a street address. A roommate. A Flatmate. A member of your family living in the same home.
• neighbor – Someone who lives nearby, perhaps only at an adjacent street address or doorway.
• none – Use this if you want to leave the geographical category blank.

family

Six options specify your familial relationship.

• child – Your genetic offspring. Or someone that you have adopted and take care of.
• kin – A relative. Someone you consider part of your extended family.
• parent – Your progenitor. Or someone who has adopted and takes care (or took care) of you.
• sibling – Someone with whom you share a parent.
• spouse – Someone to whom you are married.
• none – Use this if you want to leave the family category blank.

romantic

Use these four option to define how “romantically” related the subject is to the author of the site.

• muse – Someone who brings you inspiration.
• crush – Someone on whom you have a crush.
• date – Someone you are dating.
• sweetheart – Someone with whom you are intimate and at least somewhat committed, possibly exclusively.

Other Ways to Use the rel Attribute

The `rel` attribute in HTML (short for “relationship”) is commonly used in various HTML elements, such as links and meta tags, to specify the relationship between the current document and the linked resource. It helps search engines, browsers, and other tools understand the purpose and relationship of the linked resource. The value of the `rel` attribute should be a space-separated list of relationship values. Here are some common values that can be used with the `rel` attribute:

1. Link Relationships for `<a>` (anchor) elements:
   `nofollow`: Indicates that search engines should not follow the link. It’s good for linking to an asset. As a link can convey a transfer of authority, a nofollow attribute diminishes that transfer of authority.
   `noopener`: Suggests that the link should open in a new browsing context (tab or window).
   `noreferrer`: Specifies that no referrer information should be passed when the link is followed.
   `external`: Indicates that the linked resource is an external page.
2. Icon Links for `<link>` elements (used for defining icons for the website):
   `icon`: Specifies a favicon or shortcut icon for the website.
3. Stylesheet Link for `<link>` elements:
   `stylesheet`: Specifies that the linked resource is a stylesheet.
4. Pagination for `<link>` elements:
   `prev`: Indicates the previous document in a series.
   ‘next`: Indicates the next document in a series.
5. Author and License Information for `<a>` and `<link>` elements:
   `author`: Indicates a link to the author of the current document.
   `license`: Specifies a link to the license of the current document.
6. Alternate Versions for `<link>` elements (used for alternate language versions or different document formats):
   – `alternate`: Indicates an alternate version of the current document
7. Search Engines for `<link>` elements:
   – `search`: Indicates a search page.
8. RSS Feeds for `<link>` elements:
   – `alternate`: Often used in `<link>` elements within the `<head>` to specify an RSS feed.
9. Canonical URL for `<link>` elements:
   – `canonical`: Specifies the preferred version of a web page, particularly useful for duplicate content issues.
10. Social Media for `<link>` elements:
    – `me`: Indicates a social media profile link (e.g., `rel=”me”` on a link to a personal Twitter profile).
11. Preloading for `<link>` elements:
    – `preload`: Suggests that the linked resource should be preloaded to improve performance.
12. DNS Prefetching for `<link>` elements:
    – `dns-prefetch`: Indicates that DNS prefetching should be performed for the linked resource.
13. Preconnect for `<link>` elements:
    – `preconnect`: Suggests that the browser should establish a network connection to the linked resource in advance to reduce latency.

These are some common values for the `rel` attribute, but you can also create custom values if needed. The choice of `rel` values depends on the specific context and purpose of the link or resource you are defining. It’s important to use appropriate values to accurately describe the relationship between the current document and the linked resource.

What About The Business Resource Network Standard?

The BRN (Business Resource Network) Standard is a way to provide relevance between business resources: to provide structured metadata for hyperlinks, allowing website owners and search engines to understand the nature of interactions between websites and businesses. Similar to XFN, BRN would utilize the rel attribute to describe these interactions.

Attributes and Values

1. “supplier”: Indicates that the linked resource is a provider of goods and services. This could be a business or entity that offers products or services.
2. “competitor”: Signifies another web resource offering similar products or services, potentially in the same industry or niche.
3. “resource”: Represents a source of useful information and/or data. This can include educational resources, reference materials, or data sources.

Modifiers:

1. “smaller”: Denotes that the linked resource is smaller in scope or scale relative to the source it is linked from. This can be used to specify a smaller subsidiary or division within a larger organization.
2. “larger”: Indicates that the linked resource is larger in scope or scale relative to the source it is linked from. This can represent a larger parent company or a more extensive division.
3. “expired”: Designates a resource that is no longer available, such as a discontinued product or an outdated webpage.
4. “promotion”: Highlights that the link leads to a promotional offer, which may not be a permanent or ongoing promotion.

Combining Attributes:

• “competitor larger” would mean a competitor that is larger in scale than the website source.
• “supplier promotion” could describe a supplier that offers a temporary promotional deal on their products or services.
• “resource expired” might indicate that the linked information source is no longer up to date or relevant.

BRN needs to evolve from a notion to a standard. What would come next: a dedicated webpage or documentation to explain its usage and encourage its adoption within the web development community. Additionally, collaboration with industry peers and organizations can help establish and promote this standard effectively.

The post What Is A Link Relationship (XFN) In WordPress? appeared first on Web321: Your Best WordPress Support.

Why It’s Time to Move On

Elevating Security Measures

The foremost incentive for migrating to PHP 8 is to guarantee that your WordPress platform runs on a version that regularly receives updates and security patches. Unsupported versions of PHP lack these critical updates, leaving your web applications vulnerable to security risks. Thus, it’s wise to confirm whether your hosting provider offers the most recent PHP versions before deploying a web application.

Ensuring Compatibility

Another compelling reason to embrace the latest PHP version is to avoid the pitfalls of incompatibility. Operating on outdated versions could jeopardize the functionality of your website—a major concern for any web developer. Supported versions of PHP are continually refined and monitored to fix any issues or vulnerabilities, making it imperative to stay abreast of the latest updates.

Boosting Performance Metrics

PHP 8 brings a notable increase in performance. For instance, PHP 7.4 enabled systems to execute thrice as many REST API requests per second compared to PHP 5.6. PHP 8 takes this a step further, offering performance that is almost four times better. Refer to the table below for detailed speed scores and REST API performance metrics.

How To Do The Update To PHP8

Upgrading PHP: A How-to Guide

Upgrading to a newer PHP version can be a smooth process if you’re prepared. However, potential challenges such as bugs or failed upgrades can occur.

Pre-Upgrade Checks

First, make sure that your website is compatible with the latest PHP version. You can check this information through your web hosting control panel. If an upgrade is available, you can usually complete it in a few simple steps. Switching to a supported PHP version through the control panel is generally straightforward.

PHP Version Lifespan

Note that a PHP version typically has a lifespan of three years, after which it’s advisable to move on to a newer version.

Step 1: Make a backup. Backup your entire site and keep that copy safe.

Use a Backup Plugin

1. Backup your WordPress site using a plugin like “Duplicator”.
2. Navigate to your WordPress dashboard, then go to wp-admin > plugins > add new.
3. Search for “Duplicator.” Side note: Our clients get the use of the Duplicator Pro license. Also, we would do this for our clients.
4. After activation, follow the on-screen instructions to back up your site.

With a backup in hand, you can confidently upgrade your PHP version.

Alternatively, some service providers allow the backup and generation of a staging site. If that’s available, try it out.

Step 2: Make a staging site. Use the backup to make a staging copy of the website.

Create an identical copy of your website in a staging environment to test the PHP upgrade. Benefits of using a staging site include:

• Risk Mitigation: Testing on a staging site helps prevent revenue loss or user decline if something goes wrong. It’s also security through obscurity: if a staging site is hard to find, it’s hard to hack.
• Thorough Testing: Staging allows for extended testing, reducing the likelihood of overlooking bugs or bugs that only come up from outlier situations.
• No Downtime or Glitches: Any issues can be fixed on the staging site first, ensuring your reputation remains intact.

Step 3: Let ‘er rip.

Update the staging site to PHP 8.1 or 8.2 and then see what breaks. Current code will be ready for PHP8 in most cases. You may see very few issues. If the result is a disaster, make note of all of the errors that came up, then downgrade back to your previous PHP version and proceed cautiously.

Step 4: Meticulous re-coding.

If things go wrong with the “Let ‘er rip” approach, you need to do some detective work.

• Make sure your PHP8 has all of the correct extensions active. Some service providers offer PHP8 but leave many of the extensions inactive.
• Make sure WordPress code is current. It will be PHP8 compatible.
• Make sure your theme is current. If it isn’t, contact the developer who made the theme and ask them for a PHP8 compatible version.
• Make sure the plugins are current. Again: if they cause issues, take those issues to the respective plugin developers.
• Make sure your custom code works. If it doesn’t bring in a developer. (we’re developers, FYI).

PHP.net list of Changes

This list of changes and issues comes from PHP.net:

Additionally, care should be taken that error messages are not displayed in production environments, which can result in information leaks. Please ensure that display_errors=Off is used in conjunction with error logging.

• #[ is no longer interpreted as the start of a comment, as this syntax is now used for attributes.

• Inheritance errors due to incompatible method signatures (LSP violations) will now always generate a fatal error. Previously a warning was generated in some cases.

• The precedence of the concatenation operator has changed relative to bitshifts and addition as well as subtraction.

  <?php
echo "Sum: " . $a + $b;
// was previously interpreted as:
echo ("Sum: " . $a) + $b;
// is now interpreted as:
echo "Sum:" . ($a + $b);
?>

• Arguments with a default value that resolves to null at runtime will no longer implicitly mark the argument type as nullable. Either an explicit nullable type, or an explicit null default value has to be used instead.

  <?php
// Replace
function test(int $arg = CONST_RESOLVING_TO_NULL) {}
// With
function test(?int $arg = CONST_RESOLVING_TO_NULL) {}
// Or
function test(int $arg = null) {}
?>

• A number of warnings have been converted into Error exceptions:

  • Attempting to write to a property of a non-object. Previously this implicitly created an stdClass object for null, false and empty strings.
  • Attempting to append an element to an array for which the PHP_INT_MAX key is already used.
  • Attempting to use an invalid type (array or object) as an array key or string offset.
  • Attempting to write to an array index of a scalar value.
  • Attempting to unpack a non-array/Traversable.
  • Attempting to access unqualified constants which are undefined. Previously, unqualified constant accesses resulted in a warning and were interpreted as strings.
  • Passing the wrong number of arguments to a non-variadic built-in function will throw an ArgumentCountError.

  A number of notices have been converted into warnings:

  • Attempting to read an undefined variable.
  • Attempting to read an undefined property.
  • Attempting to read an undefined array key.
  • Attempting to read a property of a non-object.
  • Attempting to access an array index of a non-array.
  • Attempting to convert an array to string.
  • Attempting to use a resource as an array key.
  • Attempting to use null, a boolean, or a float as a string offset.
  • Attempting to read an out-of-bounds string offset.
  • Attempting to assign an empty string to a string offset.

• Attempting to assign multiple bytes to a string offset will now emit a warning.

• Unexpected characters in source files (such as NUL bytes outside of strings) will now result in a ParseError exception instead of a compile warning.

• Uncaught exceptions now go through “clean shutdown”, which means that destructors will be called after an uncaught exception.

• The compile time fatal error “Only variables can be passed by reference” has been delayed until runtime, and converted into an “Argument cannot be passed by reference” Error exception.

• Some “Only variables should be passed by reference” notices have been converted to “Argument cannot be passed by reference” exception.

• The generated name for anonymous classes has changed. It will now include the name of the first parent or interface:

  <?php
new class extends ParentClass {};
// -> ParentClass@anonymous
new class implements FirstInterface, SecondInterface {};
// -> FirstInterface@anonymous
new class {};
// -> class@anonymous
?>

  The name shown above is still followed by a NUL byte and a unique suffix.

• Non-absolute trait method references in trait alias adaptations are now required to be unambiguous:

  <?php
class X {
use T1, T2 {
func as otherFunc;
}
function func() {}
}
?>

  If both T1::func() and T2::func() exist, this code was previously silently accepted, and func was assumed to refer to T1::func. Now it will generate a fatal error instead, and either T1::func or T2::func needs to be written explicitly.

• The signature of abstract methods defined in traits is now checked against the implementing class method:

  <?php
trait MyTrait {
abstract private function neededByTrait(): string;
}

  class MyClass {
  use MyTrait;

  // Error, because of return type mismatch.
  private function neededByTrait(): int { return 42; }
  }
  ?>

• Disabled functions are now treated exactly like non-existent functions. Calling a disabled function will report it as unknown, and redefining a disabled function is now possible.

• data:// stream wrappers are no longer writable, which matches the documented behavior.

• The arithmetic and bitwise operators +, -, *, /, **, %, <<, >>, &, |, ^, ~, ++, -- will now consistently throw a TypeError when one of the operands is an array, resource or non-overloaded object. The only exception to this is the array + array merge operation, which remains supported.

• Float to string casting will now always behave locale-independently.

  <?php
setlocale(LC_ALL, "de_DE");
$f = 3.14;
echo $f, "\n";
// Previously: 3,14
// Now: 3.14
?>

  See printf(), number_format() and NumberFormatter() for ways to customize number formatting.

• Support for deprecated curly braces for offset access has been removed.

  <?php
// Instead of:
$array{0};
$array{"key"};
// Write:
$array[0];
$array["key"];
?>

• Applying the final modifier on a private method will now produce a warning unless that method is the constructor.

• If an object constructor exit()s, the object destructor will no longer be called. This matches the behavior when the constructor throws.

• Namespaced names can no longer contain whitespace: While Foo\Bar will be recognized as a namespaced name, Foo \ Bar will not. Conversely, reserved keywords are now permitted as namespace segments, which may also change the interpretation of code: new\x is now the same as constant('new\x'), not new \x().

• Nested ternaries now require explicit parentheses.

• debug_backtrace() and Exception::getTrace() will no longer provide references to arguments. It will not be possible to change function arguments through the backtrace.

• Numeric string handling has been altered to be more intuitive and less error-prone. Trailing whitespace is now allowed in numeric strings for consistency with how leading whitespace is treated. This mostly affects:

  • The is_numeric() function
  • String-to-string comparisons
  • Type declarations
  • Increment and decrement operations

  The concept of a “leading-numeric string” has been mostly dropped; the cases where this remains exist in order to ease migration. Strings which emitted an E_NOTICE “A non well-formed numeric value encountered” will now emit an E_WARNING “A non-numeric value encountered” and all strings which emitted an E_WARNING “A non-numeric value encountered” will now throw a TypeError. This mostly affects:

  • Arithmetic operations
  • Bitwise operations

  This E_WARNING to TypeError change also affects the E_WARNING “Illegal string offset ‘string'” for illegal string offsets. The behavior of explicit casts to int/float from strings has not been changed.

• Magic Methods will now have their arguments and return types checked if they have them declared. The signatures should match the following list:

  • __call(string $name, array $arguments): mixed
  • __callStatic(string $name, array $arguments): mixed
  • __clone(): void
  • __debugInfo(): ?array
  • __get(string $name): mixed
  • __invoke(mixed $arguments): mixed
  • __isset(string $name): bool
  • __serialize(): array
  • __set(string $name, mixed $value): void
  • __set_state(array $properties): object
  • __sleep(): array
  • __unserialize(array $data): void
  • __unset(string $name): void
  • __wakeup(): void

• call_user_func_array() array keys will now be interpreted as parameter names, instead of being silently ignored.

• Declaring a function called assert() inside a namespace is no longer allowed, and issues E_COMPILE_ERROR. The assert() function is subject to special handling by the engine, which may lead to inconsistent behavior when defining a namespaced function with the same name.

The post Upgrading to PHP8: Why You Should Upgrade Your WordPress Server appeared first on Web321: Your Best WordPress Support.

Beautiful, user-friendly, responsive and powerful. Our websites earn their keep. Depend on Web 321 for your Chicago website development needs. We design for businesses: offering website design services for: website redesign, e-commerce, new website design, website maintenance, and video.

Have you been abandoned?

Web designers come and go. Sometimes they can disappear and leave no trace. What do you do when your hosting and support goes away? You get help. We’re happy to help customers who have been abandoned by their previous web designer.
If you need help with rescuing an abandoned website, contact us!

What’s special about a Web321 website?

We build lean, effective designs that highlight your brand and impress your visitors. Responsive sites, built to look stunning on any device. Mobile-friendly web designs driven by user behaviour, anchored with strong calls to action that convert leads into clients. We know what works and what doesn’t. The majority of your web traffic is coming from cellphones and tablets. We pride ourselves on our mobile-friendly design.

Check out some examples of our Web design work.

Some graphic designers have a hard time grasping how the Web differs from print media. We build our designs to work for the end user and deliver the same design impact by making a design that adapts to the user instead of building the design to only look good in the mock-up phase. Our web designs are smart and pretty.

We can add some predictability and peace of mind. By using our WordPress support system, we take the stress of website management off of your hands throughout the lifespan of your website. We stay with your website, keeping it up to date and well cared for.

Our sites inform your customers, keep your visitors in touch, and drive home your key messages. In short – we build websites that work, and that make you look great.

With almost 30 years experience in web design and development, our team has the skills and expertise to take your web presence to the next level.

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfZXh0cmFfY3RhIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfYW5vdGhlcl9saW5lIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJlbmFibGVfaHRtbCI6Im9uIn19@

Learn more about our WordPress web design services:

Learn more about our WordPress Support services:

Recent Examples Of Our Work

How The Magic Happens

While Web321 opened for business in 2020, we’ve been working in Web Design since 1996. We know what works.

These are some features that come standard with every WordPress site we deliver:

Elevate your business with our cutting-edge websites. Seamlessly integrate dynamic pages and news, schedule content, and clear navigation. Benefit from continuous innovation through open-source development, bringing you the latest features to scale with your enterprise through the power of WordPress.

Realize your business potential. Our plans includes many premium plugins and the capacity to add thousands of free plugins, catering to everything from image galleries and content management to industry-specific solutions. Enhance your site with premium content like videos, presentations, and Google Maps, all easily embedded for a richer user experience.

Full website control with our advanced editor, designed to supercharge WordPress functionality, adding extensive capabilities for editing text, images, and media, including the creation of engaging galleries.

Our comprehensive package includes top-tier social media tools to maximize your search engine visibility. WordPress, renowned for its SEO prowess, is augmented with specialized plugins and training provided by us to boost your online presence further.

Some of Our Web Design Services

Custom Website Design with WordPress

Branding and Content Building

Onpage SEO Optimization

Website Maintenance and Support

Our Toolkit

We have a list of plugins, tools and technologies that help us build a successful web design for you.

• WordPress
• Divi Theming System
• Gravity Forms
• WooCommerce
• PHP
• MySQL
• HTML
• JQuery
• Responsive CSS
• Public Domain Stock Images
• Adobe Creative Cloud
• Google Analytics
• Google Business Pages
• Google Adwords

We Care About The Lifespan Of Your Website

We deliver website solutions for any organization. We work non-profits, government, B2B, B2C. We know what works for our clients and their audience. A website is the foundation of digital success. We build websites to deliver your message. After we launch your website, we have a solid plan for how to manage, it nurture it and make it work best for your audience. Our web designs, when backed up with ongoing WordPress support is your path to success. We take care of everything throughout the entire process of presenting and drawing traffic to your brand online, including website design and maintenance, search engine optimization, social media, online advertising and more. Whatever your needs, Web321 delivers. @ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfZXh0cmFfY3RhIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPHA+IiwiYWZ0ZXIiOiI8L3A+IiwiZW5hYmxlX2h0bWwiOiJvbiJ9fQ==@

Responsive Web Design: We Ensure Your Website Works Everywhere

What is Responsive Web Design?

Responsive web design solves a critical challenge for businesses: creating websites that look perfect on every device. W3schools.com defines it as using HTML and CSS to automatically adjust a website’s layout, ensuring optimal viewing across different screens.

Why Responsive Design Matters

Modern internet users access websites through:

• Desktop computers
• Tablets
• Smartphones
• Various screen sizes and resolutions

Your website must perform flawlessly on all these devices. A poorly designed site can:

• Drive away potential customers
• Reduce user engagement
• Harm your brand’s professional image

The Evolution of Responsive Design

In the past, creating a website that worked across multiple devices was:

• Technically challenging
• Extremely time-consuming
• Expensive to develop

Today, responsive design has become a standard practice. Web development platforms and content management systems like WordPress now include built-in responsiveness features.

Our Responsive Web Design Approach

We specialize in creating websites that:

• Adapt seamlessly to any screen size
• Load quickly and efficiently
• Maintain crisp, clear visual design
• Provide excellent user experience across all devices

Key Benefits for Your Business

1. Wider Audience Reach: Your website becomes accessible to users on any device.
2. Improved User Experience: Visitors can easily navigate your site, regardless of their screen size.
3. Better Search Engine Performance: Google prioritizes mobile-friendly websites in search rankings.
4. Cost-Effective: One website design works for all devices, reducing development and maintenance costs.

Technical Foundations

Our responsive design process includes:

• Fluid grid layouts
• Flexible image scaling
• CSS media queries
• Mobile-first design principles

Ready to Transform Your Web Presence?

Contact us to discuss how we can create a responsive website that represents your brand professionally across all devices.

Professional Web Design Starts With a Plan

Web designs begin by getting an understanding of your current situation– new business, established businesses, a business adapting to online, or even a new client bringing over their website. We look at your competitors in the field (similar field, neighbouring area). Our findings are compiled in a business review to expose your position in your marketplace. In addition, the review gives a view into weak spots that a competitor may have missed (which we can help with, by capitalizing on those opportunities).

In today’s tech-driven world, your business cannot fall behind when everyone else is using the Web to land new clients and handle the on-boarding tasks.

Web312 is ready to help your business hit your strategy goals. Contact us and see why we’re among the best web design firms serving Chicago-based businesses and professionals .

Our Web Design Process

A project progresses like this:

• Fill out the Get Started form.
• We deliver a quote for your approval
• When accepted, we share a service agreement to cover the scope of work and the duration of the support agreement.
• We meet to discuss the specifics of your project.
• We gather what we need (logins, company information, images).
• We arrive at a design for the new site,
• We carry out the work involved, sharing updates as we hit project milestones
• When the design is complete, we carry out testing: messagging, functionality, performance, responsive appearance and other important elements of a successful website.
• After the testing passes, we launch the website.
• Following the site launch, we perform ongoing maintenance and support.

Continuity Of Care

We work to make sure your website remains in good standing: you can reach us (contact@web321.co). In cases where we inherit a site that has disappeared, we work to bring back your Internet presence and get a business back online.

Staying engaged in the success of your website is key to keeping your online presence strong.

We follow-up our design work with a period of support lasting 12 to 48 months depending on the complexity of the design, the amortized portion of the web design fees and the desire to keep us on the team, supporting your online presence.

Our Pricing Model

The Internet is 24×7. Our websites are designed to serve your audience. Your website needs to be available 24×7.

We quote our web designs with two components: design and maintenance. The design fees reflect most of the costs involved in a project; but some of the expense is amortized into the support phase of your website.

We stay actively involved in the success of your website through our web maintenance program.

Web321 Web Design

We make your business look amazing online

The post Chicago Web Design appeared first on Web321: Your Best WordPress Support.

We build lean, effective designs that highlight your brand and impress your visitors. Responsive sites, built to look stunning on any device. Mobile-friendly web designs driven by user behaviour, anchored with strong calls to action that convert leads into clients. We know what works and what doesn’t. The majority of your web traffic is coming from cellphones and tablets. We pride ourselves on our mobile-friendly design.

Check out some examples of our Web design work.

Some graphic designers have a hard time grasping how the Web differs from print media. We build our designs to work for the end user and deliver the same design impact by making a design that adapts to the user instead of building the design to only look good in the mock-up phase. Our web designs are smart and pretty.

We can add some predictability and peace of mind. By using our WordPress support system, we take the stress of website management off of your hands throughout the lifespan of your website. We stay with your website, keeping it up to date and well cared for.

Our sites inform your customers, keep your visitors in touch, and drive home your key messages. In short – we build websites that work, and that make you look great.

With almost 30 years experience in web design and development, our team has the skills and expertise to take your web presence to the next level.

Learn more about our WordPress web design services:

Learn more about our WordPress Support services:

Web321 WordPress Support

Responsive Web Design: We Ensure Your Website Works Everywhere

What is Responsive Web Design?

Responsive web design solves a critical challenge for businesses: creating websites that look perfect on every device. W3schools.com defines it as using HTML and CSS to automatically adjust a website’s layout, ensuring optimal viewing across different screens.

Why Responsive Design Matters

Modern internet users access websites through:

• Desktop computers
• Tablets
• Smartphones
• Various screen sizes and resolutions

Your website must perform flawlessly on all these devices. A poorly designed site can:

• Drive away potential customers
• Reduce user engagement
• Harm your brand’s professional image

The Evolution of Responsive Design

In the past, creating a website that worked across multiple devices was:

• Technically challenging
• Extremely time-consuming
• Expensive to develop

Today, responsive design has become a standard practice. Web development platforms and content management systems like WordPress now include built-in responsiveness features.

Our Responsive Web Design Approach

We specialize in creating websites that:

• Adapt seamlessly to any screen size
• Load quickly and efficiently
• Maintain crisp, clear visual design
• Provide excellent user experience across all devices

Key Benefits for Your Business

1. Wider Audience Reach: Your website becomes accessible to users on any device.
2. Improved User Experience: Visitors can easily navigate your site, regardless of their screen size.
3. Better Search Engine Performance: Google prioritizes mobile-friendly websites in search rankings.
4. Cost-Effective: One website design works for all devices, reducing development and maintenance costs.

Technical Foundations

Our responsive design process includes:

• Fluid grid layouts
• Flexible image scaling
• CSS media queries
• Mobile-first design principles

Ready to Transform Your Web Presence?

Contact us to discuss how we can create a responsive website that represents your brand professionally across all devices.

The post WordPress Developer for Vancouver, BC appeared first on Web321: Your Best WordPress Support.

Web Design Services in Red Deer

A great looking website builds trust. Surveys say that 94% of people online will never trust a website that looks bad or is hard to use. A professional website starts with a great web design from experts. You can rely on Web321 to deliver Web Design Services. We serve clients all around Red Deer.

Key factors to making a successful website:

• Great look.
• Well planned out content organization and layout.
• Snappy to load.
• A website that looks great on mobile.
• Built well for search engines.

Without a professional web design, your business is losing hordes of customers. Online shoppers click away from websites that are cluttered and difficult to use. They bounce without buying anything. Then, that behaviour gets picked up by search engines like Google and sooner than later, Google is highlighting competitors’ websites that know how to keep and engage customers. It’s a losing battle that can be turned around.

Don’t let this happen. If you own a small business and want to boost your online revenue, it’s time to get the website your business deserves. We make effective and attractive websites that perform well and convert interest into business.  Rely on us: our business is helping small businesses reap the rewards of a strong, well maintained online presence.

What’s special about a Web321 website?

We build lean, effective designs that highlight your brand and impress your visitors. Responsive sites, built to look stunning on any device. Mobile-friendly web designs driven by user behaviour, anchored with strong calls to action that convert leads into clients. We know what works and what doesn’t.

Our sites inform your customers, keep your visitors in touch, and drive home your key messages. In short – we build websites that work, and that make you look great.

With over 25 years experience in web design and development, our team has the skills and expertise to take your web presence to the next level.

Our Toolkit
We have a list of plugins, tools and technologies that help us build a successful web design for you.

• WordPress
• Divi Theming System
• Gravity Forms
• WooCommerce
• PHP
• MySQL
• HTML
• JQuery
• Responsive CSS
• Public Domain Stock Images
• Adobe Creative Cloud
• Google Analytics
• Google Business Pages
• Google Adwords

Some of Our Recent Projects

Stonehouse Pub

We converted the Stonehouse Pub website from HTML to WordPress and gave it a makeover.

Richard Nevin

Richard Nevin has learned much from my personal experience, professional training, and helping individuals and couples like you navigate life’s challenges.

Tofino Sea Kayaking

Tofino Sea Kayaking offers travelers a chance to get into the waters near Tofino BC. We took on the project to deliver a fast to load, easy to use website.

Coastline Tech – BC Experts in Vibracore

Established in 1987, this Vancouver Island-based company specializes in marine technology services for environmental and engineering projects. Their website presents a straightforward, technically-focused overview of their capabilities with clear emphasis on their core innovation. We overhauled their website to highlight their position as leaders in the application of Vibracore technology.

Pacific Coast Metalcraft

PCM’s Red Seal Journeymen can bring your ideas and projects to completion, leveraging our wide range of knowledge, engineering, and design capabilities.

The post Red Deer Web Design Services appeared first on Web321: Your Best WordPress Support.

Web Design Services in Calgary

A great looking website builds trust. Surveys say that 94% of people online will never trust a website that looks bad or is hard to use. A professional website starts with a great web design from experts. We serve clients in and around Calgary.

We are your best all-inclusive custom website design company. Web321 offers complete web design services that combines functionality, excellent SEO techniques & proven designs to grow your company’s business online.

You can rely on Web321 to deliver Web Design Services.

Key factors to making a successful website:

• Great look.
• Well planned out content organization and layout.
• Snappy to load.
• A website that looks great on mobile.
• Built well for search engines.

Without a professional web design, your business is losing hoardes of customers. Online shoppers click away from websites that are cluttered and difficult to use. They bounce without buying anything. Then, that behaviour gets picked up by search engines like Google and sooner than later, Google is highlighting competitors websites that know how to keep and engage customers. It’s a losing battle that can be turned around.

Don’t let this happen. If you own a small business and want to boost your online revenue, it’s time to get the website your business deserves. We make effective and attractive websites that perform well and convert interest into business.  Rely on us: our business is helping small businesses reap the rewards of a strong, well maintained online presence.

What’s special about a Web321 website?

We build lean, effective designs that highlight your brand and impress your visitors. Responsive sites, built to look stunning on any device. Mobile-friendly web designs driven by user behaviour, anchored with strong calls to action that convert leads into clients. We know what works and what doesn’t.

Our sites inform your customers, keep your visitors in touch, and drive home your key messages. In short – we build websites that work, and that make you look great.

With over 25 years experience in web design and development, our team has the skills and expertise to take your web presence to the next level.

Our Toolkit
We have a list of plugins, tools and technologies that help us build a successful web design for you.

• WordPress
• Divi Theming System
• Gravity Forms
• WooCommerce
• PHP
• MySQL
• HTML
• JQuery
• Responsive CSS
• Public Domain Stock Images
• Adobe Creative Cloud
• Google Analytics
• Google Business Pages
• Google Adwords

The post Calgary Web Design Services appeared first on Web321: Your Best WordPress Support.