Tofino Sea Kayaking

Tofino Sea Kayaking offers travelers a chance to get into the waters near Tofino BC. Their knowledgeable booking team will help to create a special experience that will let you get the most out of your time in Tofino. Experienced kayakers can rent quality fiberglass kayaks and gear to venture out for their own adventure.
Their paddlers inn is ideally situated to launch a kayak from our waterfront beach for the journey into vast array of islands and inlets the area offers.

This friendly Vancouver Island kayaking rental and tour company needed a site that preserved their existing “look” while expanding site functionality, content and improving ease of use. We stripped down the old site, kept the branding and built it all back up in user-friendly Divi. Tofino Sea Kayaking is now able to easily add and change site content themselves, with Divi’s drag-and-drop functionality.

We simplified the customer’s booking experience by integrating each tour page with a Checkfront widget showing the available dates for that specific tour. To improve the visual appeal of the website, we used Tofino Sea Kayak’s own stunning photographs to build a slider for the landing page, and a unique banner for each section of the site.

Marketing Goals

Tofino is a desirable destination. It has wild charm that attracts everything from backpackers to Hollywood elites. We needed to make Tofino Sea Kayaking stand out. Our use of key phrases that would resonate with site visitors and be easy for search engines to index.

Business Goals

The goals are simple: more bookings. COVID was brutal to tourism. We worked to make sure their online presence remained strong. Tofino Sea Kayaking has connected businesses. We wanted to call back to those businesses to capitalize on their respective positions to increase the notoriety.

Technical Accomplishments

We took on the project to deliver a fast to load, easy to use website. They were using Checkfront to great success. We used an optimized installation of WordPress to deliver on all those goals.

Tofino Kayaking website by Web321

Technologies Used

  • WordPress
  • Divi
  • Advanced Custom Fields
  • Gravity Forms