AI

Web321 always strives to improve our processes: do more, do it better and ideally, do it faster. In the last few months, we have seen an explosion in AI capability. This has inspired us to keep an eye out for new process improvements made possible through this powerful technology. 

While we do have some tools and workflows in place to leverage AI, we’re always looking for more ways to improve the delivery of our products and services – both in quality and efficiency – through the force multiplier of artificial intelligence.

Current Tools and Strategies

Code Generation

We’re currently using Chat GPT to develop PHP, JavaScript, CSS and LD-JSON output, particularly for complex solutions. Chat GPT’s code is being checked after generation for its functionality and for how well the code satisfies our goals. We’ve also been using Chat GPT to generate custom Google Sheets functions to carry out complex tasks with spreadsheet data.

Co-Pilot is another tool that can help us generate PHP, JavaScript and CSS code. It saves time on creating repetitive code patterns and focuses on building exceptional software. GitHub Copilot suggests the code for us to implement quickly.

The CodeWP service also helps us speed up code generation. CodeWP is trained on WordPress and WooCommerce PHP examples, JS and jQuery. Soon, they will support popular plugins like Elementor, Learndash and The Events Calendar. CodeWP is constantly learning and giving us better output.

Content Creation

We’ve been using Chat GPT combined with Answer The Public to build creative prompts for blog posts, white papers, and brochure-style material. Our clients are the subject matter experts, but our AI-supported tools and techniques can help them understand what the public wants to know, and get their creative juices flowing.

Our experiments with Dall-E have had some promising text-to-image results. We have also created a small Dall-E-powered application to generate alternative images from a source image. 

Midjourney has proven useful for generating high-quality images from text prompts. We’re also using Midjourney to create text descriptions of images we like, and then feed that information back into Midjourney to make new, similar, synthetic images. No longer will we solely rely on scouring stock libraries for near matches to our design intents: instead, we aim to hit the goal directly.

We are also experimenting with Abode’s Firefly to create images that exactly suit our client messaging. Adobe has additional functions coming soon that we’ll be integrating into future products. (Expect more 3D animations at price points that will surprise you.) By leveraging AI to create dynamic, eye-catching designs, our projects will be more engaging than ever for our clients’ audiences.

Too often, clients’ lack of high-resolution images can compromise or slow down their site design. Upscayl is an excellent tool for getting us over that hurdle, by enlarging small images to a usable size without loss of resolution.  Here’s an example of a site we did, provided with small images: OM Remedy.

Where We’re Going

Web321 is always on the hunt for solutions that allow us to script elaborate processes more quickly and easily. The closer we get to one-click, the better. We want to use AI to design speedy, bulletproof processes. 

We are currently exploring the capacity of Baby AGI and Auto GPT to prospect for business & marketing opportunities for our clients. Likewise, we’ll be using these tools to do competitive research to shape our client messaging to better connect with their intended audiences. Our goals are to make messages more resonant, clear and intriguing. Likewise, we will work to find a way to survey competition to give our clients a way to offer a unique selling proposition; price points that are irresistible; and processes that are both easy and profitable.

As our understanding of AI deepens, we want to teach our client base how to integrate it into their processes to make their businesses more prosperous and feature-rich. Where possible, we are going to share knowledge with the public, so that anyone willing to learn can benefit from the promise of artificial intelligence. 

We’ll work on finding combined marketing opportunities for clients who share a region and work in adjacent fields, and use AI-powered data analysis to craft messaging that will attract new business to our clients.