Frequently Asked Questions

What’s a Web Design Subscription?

Think of a Web Design Subscription as something like a cell phone plan for your website. With your cell plan, part of each monthly payment goes toward paying for your ongoing services (your data plan, carrier service, voicemail, etc.) while part of each payment goes toward paying off the balance of your device (your phone or tablet).

With Web321, part of each $321 monthly payment goes towards the ongoing hosting, care and maintenance of your site, while part goes to paying off the balance of your web design fee.

So instead of paying for the cost of the expensive “phone” (website) upfront, the total cost of your website design is bundled in with the cost of your ongoing services.

Click here to learn more.

What’s a Managed Web Presence?

Traditionally, there are a lot of steps involved in getting a great website, and boosting your brand from lightweight to legend online.

  • First, you need a domain registrar to sell you a domain name.
  • Then you hire a hosting company to provide a home for your site.
  • Next, you need to find a web developer to create the site, a graphic designer to make it eye-catching, and a writer to create compelling marketing copy.
  • To keep your site software up to date and safe from malware and exploits, you’ll need a website maintenance contract.
  • To improve its Google ranking, you could bring on an SEO expert.
  • You might call in a marketing company to build an email campaign.
  • You can enlist a social media expert to drive up buzz and engagement online.
  • If you want a press release about your new site and its offerings, you’ll need a PR distributor.
  • Then there’s backlink building, lead generation, reputation management and more… so many ways to build your brand and increase your sales online!

A Managed Web Presence shortcuts those steps for you by offering everything your brand needs to build a killer online presence, all in one place, all actively managed for you, every single day.

Click here to learn more about Managed Web Presences

Click here to find out specifics about what’s included in our Managed Web Presence solution: The Web321 Web Design Subscription Plan

What are your prices?

Our signature Web Design Subscription Plan is $321 a month.

Our Booster Packs are available to purchase on an as-needed basis for the prices listed here.

Do you offer other plans?

While we believe that our signature Web321 package will be the right choice for most small-to-medium businesses, we do also offer quotes for custom packages.

Can I buy your Booster Packs if I am not a Web321 subscriber?

Unfortunately, we are currently only able to offer our Booster Packs to subscribers of our Web Design Subscription Plan (or custom plans).

What’s included in the $321/month?

SO much good stuff!

Just to start, we build you a totally awesome website of up to 20 pages. We help you get your domain name if you need one, and set up your hosting for you on our WordPress-optimized Canadian web host. If you already have a website, we handle the big move to our hosting, give your site a thorough tune-up, and make any design & content changes you want to make it perfect for your business.

On top of that, there’s uptime monitoring, daily backups, quick website recovery in case of problems, free SSL implementation, ongoing software & security updates, malware scanning and removal, search engine optimization, Google Analytics & Google Page Speed setup and reporting… and our favourite feature: 24/7 tech support and UNLIMITED content updates!

That’s not even the full list – click here to see it.

How are you different from Wix/Weebly/Squarespace?

With DIY web building tools like Wix, Weebly and Squarespace, you’re given a pre-designed template that’s ready to have your content “dragged and dropped” into it. You can build your business a decently functioning website, with a standard look, for a low cost.

This sounds great, but be mindful: there are some limitations that come with using a DIY website builder. They are able to offer you such a low monthly price by keeping features to a minimum, offering limited design choices, and leaving all the labour up to you. 

Basically, all that is included in these packages is your website template and instructions on how to use it. Many of the tools you need to keep your website safe and well-maintained, and to grow your business, are missing when you opt-in for a DIY website building platform.

Design Consistency

Web321’s designers know that a consistent “look” throughout your marketing material is key to a professional appearance, which is why we pay attention to detail on every page of your site. 

When you customize your theme yourself with a DIY builder, there is room for inconsistencies in your font style, colour and sizing. This can have a negative effect on customers’ impression of your business.

Customization Options

Web321’s design team can customize every pixel of your site to make sure it matches the look and character of your brand. Tell us what you have in your brain, and we’ll make it happen. 

DIY sites limit the regions you can customize, and will provide you with a preset list of fonts, colours or images. If you want something outside those options, you’re out of luck!

Functionality

WordPress, the open-source technology behind all Web321’s websites, has thousands of available plugins for added functions with more being added every day. 

DIY website builders give you a limited suite of functions you can choose from for your site. If you run up against a gap that leaves your site without a needed function, you can either petition your provider to add the function, or you can leave and build your site again on a different platform. 

Design Change Options

If you want a whole new look for your Web321 website, we can make that happen for you while keeping all your existing content in place. 

Some DIY sites such as Wix don’t allow you to change your site template (basic look and feel) without rebuilding your whole site and re-adding all the content.

Site Ownership

With Web321, once you have paid off the balance of your site, it’s 100% your property to do with as you please.

With a DIY website builder, you are at the mercy of your provider’s arbitrary and changing Terms of Service. If you don’t agree with limitations placed on your website by these Terms of Service, you’re out of luck. Either change your site, rebuild it elsewhere, or you could find your site deleted for not following the rules.

Site Portability

Once you have paid off your Web321 website, you can do as you please with it. We hope you will love our maintenance service enough to stay (and take advantage of our free site design refreshes) but if you do decide to leave to a different web host or maintenance provider, your site can go with you exactly as it is. That’s because we use WordPress, the web’s most popular website software, and it’s supported everywhere.

A website from Wix or Weebly is built on proprietary software. If you ever decide you want to move your website to a different platform, you’ll discover there is no option to just pick up your site and plunk it down somewhere else. This lack of site portability is designed to keep you from going anywhere – and it means if you do leave, you’ll find yourself building the whole site again from scratch.

Delegation

Web321 is here for business folks who need to improve their web presence but just can’t find the time. With our “done-for-you” approach, we take care of everything from domain registration & hosting setup, to web design and content writing, to maintenance and unlimited content updates. That task you’ve been putting off will finally be in good hands, and you’ll be free to grow your business and serve your customers with your full attention.

Web321 isn’t for everyone. We know that some people love to do everything they can themselves – and more power to them! A DIY platform will save you some money and can give you the opportunity to learn a new skill and express your creativity. You’ll just need to assess that value against the time it will take you and the hourly rate you’d be charging for paying work, and assess if that’s a tradeoff your business can afford to make.

How are you different from other web designers?

A contract web designer isn’t a bad way to go to get a site built; unfortunately, the upfront cost of hiring a website designer is out of budget for many business owners. Even if they can afford it, managing and updating the website, once it’s built, can be a technically challenging and time-consuming task for a busy company owner to take on. Many will continue to rely on their designer to keep the software current and to add new content to the site.

Since web developers work on a per-project basis, they may not always have time to drop what they are doing and fix your problem – and you may not have the technical know-how or proper digital credentials to access and manage your website.  Under these conditions, it’s hard to keep a website up-to-date with product changes and software patches.

As a Web Design Subscription Plan, we offer a unique solution that combines the technical and customization benefits of hiring a web developer with the affordability of budget-conscious DIY pricing plans. We make custom-built, performance-optimized websites – and a full suite of services to care for them – accessible to more small businesses than ever before.

Can I see some examples of your work?

You bet! You can check out our Sample Sites page to see some of our website builds. We’ll be adding more as we go.

How do I get started?

Visit the Get Started page to tell us a little bit of information about yourself and your business. We’ll then take you to our secure payment gateway to complete your subscription sign-up.

How long will it take you to build my site?

Once you sign up for our Subscription Plan, we’ll follow up with you within two business days to get your credentials. We’ll ask you some questions to better understand your goals and requirements for your site, so we can put together the build scope in our contract. The build requirements in the scope will determine the length of the build.

Before you sign your contract, and before we begin your build, we’ll give you an estimate on how long your site will take to launch. We know that time is of the essence so we’ll do our best to get it online as fast as possible!

How many pages can my site have?

Your Web Design Subscription Plan site can have up to 20 pages. If you need more, you can request a quote for a custom plan.

Can you add an events calendar to my site?

Yes, the option to add an events calendar comes standard with our Web Design Subscription Plan.

Can my site have social media integration?

Yes, social media integration comes standard with every website we build. We can add your social media feeds to your site as well as enable social sharing for all your key content.

Can my site be mobile responsive?

In an age where 50% of your website traffic will arrive from a mobile device, a responsive site should no longer be considered a “feature”, but a standard and essential part of every website build. That’s how we do it at Web321.

Can I have an eCommerce or booking system on my site? Can it be a membership website (with certain content available only to members)?

The Web Design Subscription Plan allows us to build you a beautiful informational website of up to 20 pages. 

eCommerce can be added to your site with the purchase of the Open for Business” Booster Pack. We’ll set you up with a store & shopping cart, payment gateway and entry to up to 50 SKUs (products).

A booking system can be added to your site with the purchase of the Book ‘Em” Booster Pack. Includes setup of your online booking system, payment gateway (if required) and entry of up to 50 services.

Turn your site into a membership site with the purchase of the Gold Member” Booster Pack. This booster pack includes the setup of your online membership system, payment gateway setup if required, and import of your existing membership list (in .csv format).

Who provides the content for my website? Can you help me generate content?

Providing content can be one of the most challenging and intimidating steps for a business during a website build. That said, you know your business better than anybody, so your input on content is crucial. 

We can help you make this step simpler by working with you to build your content, rather than just sending you reminder email after reminder email – “do you have that sales copy ready yet?”

If you tell us the general outline of the information you want on your website, we can start with that to build out a skeleton which contains and showcases the information in a sensible and easy-to-navigate structure, highlighting the most important concepts.

We can populate the site with as little or as much content as you have available, and use filler text and images to round out the rest so you can have an idea of how the design and structure of your site will look and work.

As we work on your site design, we’ll send you some prompts for creative copy and images to flesh out the site. Just do your best! If you don’t feel confident writing your own content, send us some bullet points and our writers will turn it into web-ready copy for you. If you don’t have a lot of high-quality images to use, we can source stock photos for you to round out the design.

Filling out your website content can be an ongoing project. If you need to get online ASAP, it’s ok to launch with the minimum in place, and upgrade your copy and images as you have time. Don’t forget, Web321 includes unlimited content updates, so you can do this at any time for no extra charge.

Can you help me market my website?

Absolutely – we want the world to know about you! With that in mind, we offer our clients a suite of “use ‘em as you need ‘em” marketing Booster Packs. Check them out to find out how we can polish and elevate your online profile; build you an e-newsletter, press release or Google ad campaign; build you a network of high-authority backlinks; and more.

What is your design process, and how do you incorporate feedback? How many rounds of revisions do I get before launch?

Our design and content-generation process is iterative, so we’ll be seeking and incorporating your feedback at every step along the way. In keeping with that, we offer a generous number of revisions and opportunities for course correction. Our process looks like this:

  1. We consult with you to get the basic information we need to get started. During this consultation, we will gather the credentials and other technical information we need to get started on your build. We’ll also ask you some questions to understand your business better: what your business does, your goals for the site, your required functionality, your brand “personality”, etc. We’ll also ask you for some examples of sites you like to get a practical understanding of your desired site structure & esthetic in action.
  2. We will return to you with a document outlining the scope of your build (everything that will be included, and the estimated launch date) for you to read and sign.
  3. We take your initial information and use it to build a working prototype which shows off the design of your landing page and the menu structure of your site. If you haven’t sent us any content yet, we can populate this prototype with dummy content and you’ll still get an idea of how the design and structure of your site will look and work. You ask for any changes you want (colours, fonts, graphics, arrangement of page elements, etc.) and we come back with another draft for you to assess. We can do up to three rounds of design revisions on this step.
  4. Once you’re happy with the design of the landing page, we get to work on your remaining pages. We’ll send you links to check those as we build them, and you can send us feedback on any changes you need to the page design. We can do up to three rounds of design revisions per page on this step.

    While we are working on the pages, we will advise you what content we need to fill out the text and image areas:
    1. You can write the copy yourself and send it to us, and we will populate the pages with your content. You can also send your own images. If you are supplying content yourself, we will replace each block of content with your new content until you are satisfied.
    2. If you want our help writing copy, send us your notes and our writers will generate professionally-written copy for you, up to 1500 words per page. We can also source stock images for you if desired (up to 50). If we are supplying content for you, we can do up to three rounds of revisions/replacements per block of copy or per image.

      Please note: while we are good at what we do, we are not magicians (unfortunately)! If you don’t provide us with a clear description of the content you need, as well as all critical points of information that must be covered, we won’t be able to create or source content for you.
  5. In this step, we install and test all the functionality of your site, and once we are satisfied, we encourage you to test it as well. If something is not working to the agreed specs of our contract, we will fix it until it does.
  6. At this point, the site is nearly ready to launch. We will send the site to you for final sign-off. Before launch, we can do three final revisions of the site from our end. If you are supplying your own content, you can request content updates until you are satisfied.

BUT: if you are providing your own content, we advise not to make perfection the enemy of completion! Sometimes it’s best just to launch with a “good enough” site, and then perfect your content later when you have time. Don’t forget, Web321 includes unlimited content update requests, so you can do this at any time for no extra charge.

What if I’m still not happy with my website?

We value your feedback immensely and we want you to be over-the-moon happy with your website, so we give you lots of opportunities to let us know if we’re going off course. We rely on you, our client, to let us know if you’re unhappy with anything so that we can make it right for you. 

Please read through the section above to get a full understanding of our process and your chances to provide feedback, request revisions and ask for course corrections during the build.

If you decide during the build that you need more functionality than had been agreed in the scope document, or you need more revisions than provided for above, that’s ok! We are happy to give you a competitive quote for the work.

That said, we know that sometimes things just don’t work out. If you decide that Web321 will not be able to build the site of your dreams, you can leave by paying out the balance of the work we’ve done for you so far (we’ll provide an itemized invoice.) Once paid, we will terminate the contract and provide you with all your credentials, web code, content and other assets we have generated for you until that point.

Do I own my website under your plan?

The unique thing about Web321’s offering is that it basically allows you to get your website right away, even if you can’t afford the full upfront cost. The way we’re able to do this is by essentially offering you a “lease-to-own” contract on your site.

How does this work?

A cell phone plan is a good analogy. When you sign up for a 2-year cell phone contract, you get a shiny new iPhone or Android phone included in the contract with no upfront cost. Then every month when you pay your wireless bill, some of that cost goes towards data and wireless services, and some go toward the cost of the phone itself. 

Eventually you own your device outright, and at that point you can continue with your contract as long as you are happy with the service. As a perk for staying on as a customer, your service provider will offer you a phone upgrade once your device balance is paid off – and once more you have the latest and greatest device with nothing down.

When you sign up for the Web Design Subscription Plan with us, you get a sparkly new website bundled together with a full suite of maintenance and support services, all for a low monthly price with nothing down. Over time, your website balance is paid down until the balance reaches zero, at which point you own your site. (We can provide you your site balance and “paid-off” date at any time on request). 

Once you own the site you are free to take it with you to any other hosting and maintenance provider, just as you can walk your paid-off cell phone from Rogers to Telus and get a new plan. However, we hope you love our service enough to stay with us – and as an incentive to do so, we offer a complementary website design refresh. It’s just like paying off your device balance and then getting the newest model phone!

What if I want to bring my own website?

We see this often. Maybe you’re not happy with your hosting, your site is full of bugs or hopelessly outdated, or your previous designer has gone missing-in-action and you need a rescue. In any of these cases, Web321 is here to help.

If you already have a WordPress website, we’ll bring it over to our secure hosting, give it a tune-up to make sure its code is up to date, and that its speed, SEO and performance are the best they can be. If you own a site that uses another content management system, and would like to move to WordPress, we can do that too. 

As a “bring your own website” client, your monthly fee covers the annual price for any premium plugins already installed in your site, and removal of any malware, bugs or inefficient code that comes along for the ride.

Once we’ve migrated your site to our servers and fixed anything that’s causing it to lag, drag, hide from Google or scare away customers, we’ll take special care of it to make sure it’s always performing at its best. All our great Web321 Web Design Subscription Plan features will be available to you. And like all our Web321 clients, we’ll give your site a complementary design update every 2 – 3 years (if desired) as design trends and your business needs change.

Where does Web321 host my website?

Web321 uses secure, managed hosting from our partners. For Canadian clients, we use  www.johnoverall.com. Their servers are located in Eastern Canada and are specially optimized for WordPress, the powerful CMS (content management system) behind all our sites. John Overall’s exclusive hosting limits the number of websites per server to obtain maximum performance for everyone they host.

What if I want to host my website somewhere other than Web321’s chosen hosting provider?

Web321 has researched, tested and built a relationship with our hosting provider in order to ensure the highest level of service and reliability for our clients. Working with another provider would, unfortunately, introduce elements of uncertainty beyond our control. In this case, we would no longer be able to guarantee the level of service and responsiveness we offer. 

For this reason, all Web321 Web Design Subscription sites must be hosted with our provider.

What if I want to leave Web321?

At Web321, we want you to be happy – but you’re not tied down. If for any reason you’re not happy with our product or service, let us know and we’ll do our best to make it right!

If you still want to leave

If we have not started your build yet, and you have changed your mind about engaging our services, no problem – we will simply refund your first payment that you made when you signed up.

If we have started or completed your build, we just ask you to pay off any remaining balance of the work we’ve done on your website. We can provide you with your balance and an itemized invoice whenever you like. Once the balance is paid, we will terminate the contract and provide you with all your credentials, web code, content and other assets we have generated for you until that point.

If you have been with Web321 awhile, and have paid off the balance on your website, then you are on a month-to-month plan and may leave at any time. At your request, we will terminate the contract and provide you with all your credentials, web code, content and other assets we have generated for you.

Note: When you leave Web321, you will be responsible for finding your own hosting and maintenance provider for your site. We will hand you all the credentials you need so that your new service provider can facilitate your move. If you need help getting your site to its new home, we can assist at a rate of $100/hr (most moves take about three hours).

You’ll also be responsible for taking over payments for any premium plugins used on your site under Web321’s developer license (we will provide you with a list). 

And you’ll no longer be eligible for the complementary web design refreshes we offer as a loyalty bonus to clients who stay with us for 2+ years.

Are there any niches you don’t serve?

While Web321 offers a great service, we recognize that it’s not going to be right for everybody. The technology we use or the niches we serve may be a limiting factor for some businesses that want to work with us.

Technology

Web321 works exclusively with WordPress, the powerful and extensible open-sourced Content Management System that powers a third of the Web. We can help you bring your site from another system into WordPress. If you are looking for someone to build you a site (or to fix or upgrade your existing site) on another platform such as Drupal, Joomla, Wix, Squarespace, etc. we are unfortunately not able to assist. However, we do have a network of partners we can recommend to you – just ask us!

Market Niches

Web321 works with almost every industry imaginable, but there are some niches which are better served by specialists. For this reason, we do not work with the following:

  • Sites which deal with highly confidential and sensitive client information. We are happy to build your informational website and link that to the third party site holding your sensitive data.
  • Defense contractors, weapons manufacturers & retailers
  • Gambling sites
  • Adult entertainment sites
I offer one of the above services! How do I partner with Web321?

Although we can’t assist everyone, we don’t want to turn away organizations which need help and leave them empty handed. Our Web321 Partner Network is there to pick up the projects that fall outside of our core offerings. If you’re interested in becoming one of our recommended partners, you can apply here.

Do you have affiliate programs?

Yes, we offer a generous affiliate plan through Share-a-Sale. Sign up here if you are interested in becoming a Web321 affiliate and earning some extra cash.

We also have a Refer-A-Friend program for people who want to both get the best service for a friend and get a reward for helping us make a connection. 

How do I contact you?

If there’s something we didn’t cover here, please feel free to reach out and ask!

Email us

[email protected] 

Call us toll free

1-844-4-WEB-321 (1-844-493-2321)

Reach out on social media

Facebook: https://www.facebook.com/web321co

Twitter: https://twitter.com/web321co 

Instagram: https://www.instagram.com/web321co 

LinkedIn: https://www.linkedin.com/company/web321co 

YouTube: https://www.youtube.com/channel/UCS1lSAvV32n7kiNYHJAu9sg 

What are your Terms of Service?

You can find our Term of Service here.

What is your Privacy Policy?

You can find our Privacy Policy here.

Which is the best flavour of ice cream?

Coffee. Obviously!

Which is the best Star Trek movie?

Star Trek II: The Wrath of Khan.

What is airspeed of an unladen swallow?

African or European?