Google Adwords is an online advertising platform owned and operated by Google. Google Ads is the most commonly used advertising platform to reach new audiences and to generate business leads.
The Google Ads platform is run by a pay-per-click (PPC) system, which means you pay Google every time a person visits your website through Google Ads. This is superior to a pay-per-impression model, as you only pay for your ad when a viewer shows interest by clicking on the ad.
The main benefit to using Google Ads is that there is an enormous reach on Google. Google is the one-stop-shop for asking questions and is typically the first place of contact when a consumer is inquiring about a personal need.
Google Ads also has specified targeting strategies that will appeal to potential customers at all stages of the buyer’s funnel – making every advertisement feel perfectly customized to each query.
In addition, there is a variety in bidding strategies that are available and recommended by Google depending on your advertising goals.
- CPC Bidding: recommended when the goal of advertising is to drive traffic to your website.
- CPM Bidding: recommended when the goal of advertising is to increase brand awareness
- CPA Bidding: recommended when the goal of advertising is to create conversion in sign ups and ticket purchases
Web321 uses Google Ads as part of its own marketing strategy. Contact us if you want to talk about what we can do to help!