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  • When The Phone Book Company Has Your Website

    When The Phone Book Company Has Your Website

    phob30 years ago, businesses paid a good deal of money to have every listing in the phone book available. But when the internet began to become fashionable, the phone books tried to be present in the same way. They dedicated themselves to offering certain services with an added value related to the synergy of marketing. You can let the phone book handle everything that has to do with marketing. But a bump, even a small one within the roots of black in the yellow pages, costs businesses a few pennies. So the web pages of those phone books are going to cost as much money as they do well. You can compare the high cost that is needed to form all this, with the low functionality. But, it shouldn’t be like that. It is very easy to offer complete and sophisticated functionality on a website.

    You can take the phone book as a model, you can pay year after year for those goods. And instead of having a phone book, we will have a web page with all the available contacts. It is important that you can run that web page so that it is informative and that it connects in the best possible way with the audience.

    That is, to have a commercial exhibition within a community that has a global reach. So the most flexible solution is to start that website, you can do it through WordPress. Here we have a large number of very useful add-ons. With them, a very important web developer to apply these supplements to the web page and to be able to do everything we need.

    But, how can those web pages get worse to have the phone book electronically? Customers often invest in marketing, because closing the book can be very tricky within the phone book. It doesn’t have to be difficult to switch between different marketers.

    So a good web developer will register the domain name within the client’s name. This client will be the owner of the domain and that website, so the developer will offer good advice, will be in charge of doing all the technical work and will make sure everything works correctly.

    These companies are going to register a domicile with the client’s name but they have control of the domain.

    If the client and the same company separate, the one who will keep the domain is the company itself. If the phone book does this to the customer, it will reinforce your presence on the website. The good news is that customers have a good way to pause.

    How To Do It: Everything Step By Step

    Hire a web developer

    It is important that you find a good web developer and that you get along in the best possible way. You can talk to them about all your goals online. Then you will have to listen, everything we can achieve with your online business. You must calculate the budget there is in terms of both time and money.

    Try to rescue your domain name

    You must ask for your name within the domain. You have to take into account the costs that are involved in the whole process. If the domain name is valuable, you can keep it and even connect it with another client. If the domain is associated with any company name, it cannot be retained by the company. We may install them to transfer the domain, but if it fails, there is a specific body that is in charge of the supervision to be able to request it. They will be in charge of negotiating the transfer with a mechanism for resolving all disputes.

    It is not the best option, because the cost we have is considerable, this will allow you to maintain the domain when the brand is very similar.

    If this does not work, you can make a similar domain registration as it will coincide with that brand. It is not a good solution, but it is much faster than making a dispute. A website that is well established to market with the best of phone book companies and that is trying to impose itself.

    Get the content from your old phone book company website

    Any company that has good web development is going to return the best possible content to your business. When we are going to work with the developer himself, like this, we must ask about the plan in two different possibilities, they are these:

    1. When both are going to separate.
    2. When the business itself should close.

    Both of these issues shouldn’t be difficult to fix.

    Those designers are going to work with the specific client and they are going to launch the best project.

    Until your business website needs some kind of editing, the next interaction should be planned. This inertia can be continuous. Perhaps another reason to separate maybe this. The commercial relationships that we need will begin, life and sometimes close. We have a section to talk about everything that happens when a specific client wants to move on. Each of the designers or agencies have to have a good plan to know how to get a good start. If this business wants to get out of a relationship, it has to have a plan for how the agency is going to be able to provide good material. This content can be stored on the Dropbox platform with the client or with the designer himself. It is the best option for these media to be either delivered or lost. While the IBM company has had a lot of automation time under its belt, when you hire another company, they may lack that time of experience, structure, and good planning. It has worked for a total of 12 companies related to web design since it began to work in this field in the ’90s. Many of them have already died. If you go under, we will group all the assets and it will be provided to you. You have to keep in mind that if the accounts are up to date, there are no problems to provide all that information. These assets must be ready for delivery at any time. A computer can be very powerful, but it can be vulnerable to a soda can if it falls. So the resolution to this disaster is undoubtedly redundancy, that is, you must have all kinds of backups stored in the cloud or on archived hard drives.

    Of course, those assets do not come with an instruction guide. You can wait to work with a new design so that they can evaluate you and know what to work with.

    When considering the backup or transfer plan, you can ask them to write everything down in the contract. This is because if you don’t do it in writing, they won’t run it when necessary.

    Being able to plan situations before each event is fine, but what if this doesn’t happen? You don’t have to worry. We have a secret weapon for content recovery. It’s an internet file. You can enter there multiple times to have all kinds of customer content on hand and bring it to the present moment. So if the developer you were working with does not give up the website or the specific content, they can help with all this.

    When The Burn Stops, The Healing Begin

    There is a very important divide between what a good print designer does with the website itself and what can be done for that website. The website can be seen in a good way in the phone book, the key to eas deficiencies are going to affect that visibility. Some of those examples will be shown later. If the website falls too short on these elements, the work that is done to popularize and market that visibility is more difficult to achieve.

    Google is one of the most important search engines. But it is now when they have begun to penalize all the websites that are not protected. So if you are going to visit any page that is based on the phone book, you must take into account the lock that is there along with the web address. If it has a crossed-out red line through the lock, this will mean that it is not secure. It will be warned that these users do not disclose information through their contact forms. Google will take the measure of leaving it as far behind as possible in favour of others that are safe.

    Your website must be very easy for the Google platform to assimilate. We have different ways of disguising the content, this is called Open Graph. It’s not complicated and if you don’t have all of this, Google, Facebook, Yahoo or Bing, … they have less to work with.

    You have to keep everything that has to do with the code as up to date as possible. You MUST list the currency of use that you have in your country to be able to work with it. Each of the search engines will take as elements the keywords, this will indicate whether or not this website is late to use that element.

    The Easy Way To Do it

    Hand off the above tasks and concerns to a professional firm. Let them handle the domain transfer, the design, the management, the upkeep. If you need help getting your website freed up from the phone book company, let us help. We can do this and do it under one of our management plans to take the stress and concern out of the mix. Get started!

  • Website Page Speed – Why It’s Even More Important in 2021

    Three factors figured heavily into your search engine positioning:

    • Technical SEO
    • Backlinks to your web pages
    • Website speed

    Performance or Page Speed is a factor Google and other search engines use to deliver the best content to the end user. If a site takes a long time to load, it reflects poorly on the search engine. Page speeds comes from two elements: the download of the webpage content; and the how hard it is for your web browser to interpret the content and turn it into a sensible looking webpage.

    These are some of the issues and ways to improve performance. Some are things that a website owner can directly affect. Some of topics best left up to the pros.

    Image Issues

    Images can be too big.a 72×72 pixel icon could actually use a 1400×800 image. Maybe, a plugin failed you and request an image that is too big to be optimal. The GTMetrix report will generate optimized images for you.

    Image format choices. Know the difference between GIFs (or is that GIF?), JPEGs, PNGs, SVGs and bitmaps. Use the ideal image for the role in the presentation.

    JavaScript Placement

    The header is the best (except when it isn’t). When Javascript code goes into the header, that code executes first. It will block the display of content until the Javascript fully executes. This is called “render blocking.” From an end-user perspective, this is horrible. They will be left with a white screen for much long than is ideal.

    Put some stuff into the Footer. Some code can always go into the footer: analytics code, helper code, code relevant to the lower sections of the page (eg. a dynamic footer).

    Client side Caching

    Make content cacheable. WordPress will put query strings onto the tail end of some URLs and change that string with each load to give you a new and fresh load of that image, script or styling. From an end user perspective, that takes a lot of time.

    Change the Expiry date (it’s a meta data setting in the served assets) to push it days or even months into the future. That let’s a web browser shoulder some of the load and keep copies of those elements on their computer instead of downloading them new with each page load.

    Third Party Assets

    Easy to deploy third party code almost always kill performance. While it’s handy to drop in a snippet from Instagram, Facebook, Google, Click-to-chat, CRM tools, those can kill performance.

    Pull as much as possible into your control. Download Google fonts and serve them from your site or your CDN.

    Deliver the content from server side generated HTML, not Javascript delivered / built code.

    Elect to leave out some of the third party assets on some pages. If performance is really important, be cautious of third party apps.

    Compression

    File downloads are a big time suck. Fewer files to request and smaller files are key.

    Each plugin and theme is likely to introduce several CSS and JS files apiece. This can quickly add to up to 20+ CSS and 20+ Javascript file requests.

    Plugins like AutoOptimize can consolidate the CSS into fewer files and it can do the same with JavaScript.

    Almost every web server is capable of serving out files compressed with GZip. Almost every web browser is capable of decoding GZipped files.

    Server Caching

    Store static copies of complex output (eg. leaderboards, lists of recent posts, stats).

    Optimize code on the server before it is shipped to the client.

    Deploy a plugin like W3 Total Cache, WP Cache, etc.

    Keep-Alive: Time is lost when some browsers reacquire the path to your server with each file request. By tweaking the server’s Keep Alive, you can keep that connection active.

    Content Delivery Networks (CDNs):

    Use a CDN to stow and deliver some of the content.
    A CDN can take the pressure off of the server.
    It can deliver content from a server closer to the end client.

    Flush Your Output

    Hang time is a killer when you’re waiting for a web page. By default, PHP can wait for a good length of time before delivery. It is possible to urge it to begin earlier than otherwise. That sends content back to your audience faster. I do this by putting the flush() call at the top of the page.tpl.php file. If you’re about to output the themed data, you’re ready to deliver content, so I say push it out as soon as you can, even starting the process before the page.tpl.php is populated and served. One thing to note: flushing content may not be a tactic that plays well with GZip.

    Aggregate CSS and Javascript

    You should collapse all of your Javascript and CSS into one file each (all CSS in one; all Javascript in the other). While Drupal does ask for a lot supporting files, it compensates by allowing for the aggregation of Javascript and CSS into collected files. In extreme cases, this knocks down the number of files from 30+ files down to two to four files. If you’re using a CMS make sure it can aggregate these supporting files. If you’re doing a manual web design, make sure you follow this rule as closely as possible.

    CSS Sprites

    CSS sprites use portions of a larger image to fulfill some graphical need on your web page. Spriting isn’t a new concept– I probably built my first sprite for a video game over 25 years ago. But its role in web design is comparatively new.In pursuit of fewer file downloads, you can lump multiple elements into a single image and then use CSS to slice that image for use. There is a lot of finesse to how you slice up an image with CSS. You need to pay attention to how the image will be used and you need to be comfortable using CSS backgrounds with cropping and the repeat concepts figured out.

    Too Much?

    If these performance tips are too much for you to implement, that’s okay. The good news: we deploy these techniques on every site we deploy. Web321 sites get all of the improvements possible to let the site out-perform the competition.

  • Make The Shift To Digital Now – 2021 Is Your Time To Shine

    Make The Shift To Digital Now – 2021 Is Your Time To Shine

    There is no doubt that the Covid-19 pandemic has literally torn the world apart. While the impact of the pandemic on the health and general well-being of millions of people in the country and millions across world has been quite traumatic, it also has come with a huge economic cost attached to it. Factories, manufacturing units and other commercial and business activities have come to a grinding halt almost across the world. Thousands of people across the board have lost their jobs and livelihoods and many of them have been pushed into extreme poverty and penury.

    However, it also is true that the 1st Phase COVID has more or less come to an end. We are seeing kids getting back to school and Labour Day is being talked about across many parts of the country. We are very much on the way to Phase II post-corona. But it is not without challenges and problems, as we have to keep safeguards in place. This is easier said than done and there is quite a bit of fatigue and stress attached to it.

    Things will start moving upwards as we start our efforts to get back to normalcy. But the fear of the disease and infection still persists and therefore it is quite obvious for businesses to try and move online. The main objective is to ensure that the businesses stay afloat and to make this possible moving online is becoming a need rather than a choice. Towards this objective there is no doubt that shifting to a digital mode could help in many ways and may help businesses to dominate their niche.

    We Need To Be Aware of the New Reality

    Last year, during this period the crowd was there in most of the brick and mortar outlets during the Labour Day and other such special days. Retailers had the required staff for handling walk-ins. However, Corona has forced us to look for some new norms and new ways of lives. The normal working hours are no longer applicable and the hours have to be curtailed. Customers are still afraid of coming out into public spaces. There is no doubt that the economic downturn caused by Covid has led to huge and unprecedented layoffs. The customers need to be aware of the new reality and the need to stay put at home and practice social distancing and other such new norms. Hence there is no alternative for businesses other than moving to a digital platform to survive.

    How Can This Happen

    While moving digital is no longer a choice but a necessity, making it happen is easier said than done. Most of us come across about the need to shift to a digital world, but in most cases it remains just a talk. Yes moving to a digital platform is a wonderful idea but someone has to bell the cat and things should happen on the ground. Covid-19 has given many business enterprises the right opportunity to move online though they may have been talking about it over the past many years. There are some obvious advantages of moving online and these benefits did not prop up all of a sudden. They were in existence and Covid-19 may have only hastened the process of moving into a digitalized economy. Moving online is perhaps akin to making a phone call or sending a text. While the latter will work only when the receiver is answering the calls, text will work even when the message is scene later. Therefore when you move online as an entrepreneur, you will, as an entrepreneur, be able to cater to the needs of the customers as and when he or she needs it.

    Some More Benefits That It Offers

    Major changes to your businesses are the need of the hour and this cannot happen unless you find ways to make the customers buy. When you shift digital you will be able to be in touch with them regularly without being physically in touch with them. In other words, you will be following the norms of social distancing and make sure that the customers place their orders online in a secure and safe manner. The articles will be ready and instead of delivering them to the customer, you can inform him or her and they will come and pick it up at their time and convenience. More importantly, when you move digital, you serve the customers based on their schedule and needs rather than you setting the tone and tenor for them as a business entity.

    When you have an online presence, you allow your customer to look up products and services sitting in the comfort of their home or workplace and place orders as and when they need it rather waiting for your store to open up and them coming in placing the order. Further, the customers will also be able to get the email records for each transaction and this helps them to be sure that their money is being spent well and it is going to the right products and services.

    How Does It Benefit You as an Entrepreneur?

    By moving online you also stand to gain a lot. You will be available to the customers when they need you, your products and services the most. You also will be able to manage your inventory better because there could be a reasonable time lag between the placement of orders and execution of orders. Your order fulfillment process will also become quite efficient and will bring down wastage of time and avoid over-stocking and understocking.

    You also will be able to follow-up on your customers better and your retention rates will also go up quite significantly. You can make use of their email and other forms of communication and use them whenever you need to contact them. There is no doubt that communication and tracking are much easier in a digital form compared to a brick and mortar environment.

    The Final Word

    When you move online using the right methods and platforms you may also be able to encourage customers to share their experience on social media such as Facebook, Instagram or Pinterest. When the customers talk about their products and the positive experiences they may have enjoyed, it will work fine as a great publicity at a very low cost.

    Hence, at the end of the day, there is no doubt that moving to a digital form of business from a brick and mortar environment because of Covid may be beneficial for all the stakeholders.

We’ll take good care of your website.

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