Bridgehead Security

https://bridgeheadsecurity.com/

From Ross Johnson:
I have over four decades of experience in all aspects of security management. Most importantly, I have worked as a professional security manager for many years and know the pressures of regulatory requirements, budgets, personnel shortages, and an endlessly-expanding threat portfolio.

Technologies Used

WordPress, Breakdance

Built with WordPress, Breakdance and a suite of standard WordPress tools.

Business Goals

Thought Leadership & Industry Authority

  • Position Ross as the go-to expert in electricity sector physical security
  • Leverage 40+ years of experience and current leadership roles (E-ISAC Physical Security Advisory Group Chair)
  • Establish credibility through published work, committee positions, and industry recognition

Service Revenue Generation

  • Security Training consultations
  • Live Video Monitoring implementations
  • Security Management-as-a-Service (recurring revenue model)
  • Security Policy Development
  • Scenario-based testing and Design Basis Threat assessments
  • Industrial Photography services

Strategic Client Acquisition

  • Target electricity sector organizations (utilities, transmission operators, substations)
  • Focus on high-value, complex security challenges
  • Build long-term consulting relationships with critical infrastructure operators

Knowledge Product Sales

  • Books and published materials
  • Training programs and workshops
  • Intellectual property development (DBT/VISA workshop facilitation)

Marketing Goals

Content Marketing & SEO

  • Regular blog posts demonstrating expertise and staying current with threats (Salt Typhoon, cyberattacks, etc.)
  • Rank for specialized keywords: “substation security”, “electricity sector security consultant”, “NERC security compliance”, “physical protection systems”
  • Educational content that showcases the “High Impact / Low Frequency” expertise

Professional Network Building

  • Leverage industry committee positions for referrals
  • Speaking engagements and conference participation (GridEx VIII planning)
  • Build relationships through NERC, E-ISAC, Electricity Canada, ASIS International

Credibility & Trust Signals

  • Showcase publications in respected industry journals
  • Display regulatory experience (Canadian/US regulators, NERC)
  • Highlight real-world problem-solving approach (not just theoretical)

Email List Development

  • Newsletter subscriptions to nurture long sales cycles
  • Stay top-of-mind with industry updates and threat intelligence
  • Build engaged audience for when security budgets/projects arise

Service Education

  • Explain the “piano tuning” analogy for physical protection systems
  • Demystify scenario-based testing vs. component-by-component testing
  • Help prospects understand why security management systems matter

Differentiation

  • Emphasize practical experience (“worked as a professional security manager”)
  • Understanding of real-world pressures: budgets, personnel shortages, regulatory requirements
  • Specialized niche: electricity sector vs. general security consulting

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