A metric that measures how long a user spends viewing a single page before navigating away. Indicates content engagement and relevance. The main benefits are insights into content performance and user interest. Consider improving time on page by creating longer-form, valuable content with clear structure and visuals.
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KB Category: Analytics
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Time on Page
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Tracking Code
A snippet of JavaScript (e.g., from Google Analytics or Facebook Pixel) added to a website to monitor user behavior, traffic sources, and conversions. The main benefits are data collection and campaign measurement. Consider placing tracking codes in the header or via a tag manager to ensure accurate data capture.
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Web Analytics
The measurement, collection, and analysis of website data to understand user behavior and improve performance. Tools include Google Analytics and Matomo. The main benefits are informed decision-making and marketing optimization. Consider setting up goals and funnels to track key business outcomes.
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