The clickable text in a hyperlink, which should be descriptive and relevant to the linked page. Search engines use anchor text to understand the content of the destination page. For SEO, using keyword-rich but natural anchor text helps improve rankings. The main benefits are improved SEO and better user navigation. Consider using meaningful anchor text instead of generic phrases like ‘click here’.
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KB Category: SEO
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Anchor Text
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404 Redirect
A strategy to redirect broken or missing pages (404 errors) to relevant, working pages on your site. This prevents users from encountering dead ends and helps retain traffic. For small businesses, fixing 404s improves user experience and SEO. The main benefits are reduced bounce rates, better user navigation, and preserved link equity. Consider setting up 404 redirects using plugins or .htaccess to automatically guide users to helpful content.
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