A permanent redirect from one URL to another, telling search engines that a page has moved permanently. This is crucial when changing URLs (e.g., after a site migration or restructuring) to preserve SEO value (link equity) and prevent 404 errors. For small businesses, using 301 redirects ensures visitors and search engines find the correct page. The main benefits are preserved search rankings, improved user experience, and maintained traffic. Consider implementing 301 redirects for any deleted or moved pages to avoid losing SEO value.
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