A backlink is a hyperlink that connects one webpage on a site to a webpage on a different site. Essentially, it is a link that directs users back to your site from another site. Unlike internal links, which connect pages within the same website, backlinks originate from external sites.

Conducting a backlink analysis, called a “backlink audit service”, of your competitors allows us to identify the sources of their backlinks, including directories they are listed in, forums they participate in, and blogs they engage with. This analysis is vital for understanding where your competitors’ traffic originates.

By auditing your competitors’ backlinks, you can discover what strategies they are using that you might be missing. Additionally, this audit provides a list of potential backlink opportunities, helping you to enhance your site’s visibility and stay ahead of the competition.