A prompt on a website or in marketing content that instructs the user to take a desired action (e.g., ‘Buy Now’, ‘Sign Up’, or ‘Contact Us’). Effective CTAs contribute to higher conversion rates, a clearer user journey, and a more effective website. The main benefits of CTAs are a higher conversion rate, a clearer user journey, and a more effective website. Consider testing different CTA button colors, text, and placements to see what works best.
Search for Call to Action (CTA)