Call to Action (CTA)

A prompt on a website or in marketing content that instructs the user to take a desired action (e.g., ‘Buy Now’, ‘Sign Up’, or ‘Contact Us’). Effective CTAs contribute to higher conversion rates, a clearer user journey, and a more effective website. The main benefits of CTAs are a higher conversion rate, a clearer user journey, and a more effective website. Consider testing different CTA button colors, text, and placements to see what works best.

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