A meta description is a snippet of up to about 160 characters that summarizes a page’s content and appears under the title in search engine results. It should be unique, relevant, and compelling for each page to improve click-through rates from search results—even if the site isn’t ranked first. Well-crafted meta descriptions enhance user experience, increase visibility, and give a more professional appearance in search. Writing a unique and compelling meta description for every important page is strongly recommended.
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