Mobile optimization matters for your business website. It significantly impacts on the user experience of visitors accessing your website on a mobile device vs. the desktop version. It can be difficult for users to navigate, read content, and complete tasks on a small screen. They will back out and try another website. That’s called “bounce rate.” A high bounce rate (the percentage of visitors who leave your website after only viewing one page) and decreased conversions (the number of visitors who take a desired action, such as making a purchase). Google watches for bounce rates and considers site with high bounce rates to be uninformative or not that useful to the end user. In response, they may bury the position of a website that performs poorly in mobile.
Reasons why mobile optimization is important for businesses:
- Increased mobile usage: More eople are accessing the internet on their smartphones, and this trend is expected to continue. In fact, it is estimated that by 2025, 75% of internet users will access the internet exclusively via mobile devices.
- Better user experience: A mobile-optimized website provides a better user experience for visitors accessing your website on a mobile device. This includes faster load times, easy navigation, and content that is easy to read on a small screen.
- Improved search engine rankings: Google takes into account the mobile-friendliness of a website when ranking search results. This means that a mobile-optimized website is more likely to rank higher in search results, which can lead to more traffic and more potential customers.
- Increased conversions: A mobile-optimized website can lead to increased conversions because it provides a better user experience, which can make it easier for customers to complete tasks such as making a purchase.
Mobile optimization is important for your business website because it can improve the user experience, increase traffic, and drive conversions. With the increasing use of mobile devices to access the internet, it is essential for businesses to ensure that their website is optimized for mobile.