Yoast SEO (aka “WordPress SEO”) helps users to optimize their website for search engines. It assists with on-page SEO, analysis and optimizes the content of pages and posts, generate XML sitemaps, and manage the display of titles and meta descriptions in search results.
One of the key features of Yoast SEO is its ability to analyze the content of pages and posts and provide recommendations for improving the SEO of that content. This includes checking for the use of targeted keywords, the length and structure of the content, and the presence of internal and external links. The plugin also allows users to set custom titles and meta descriptions for their pages and posts, which can help to improve their visibility in search results.
In addition to its on-page SEO features, Yoast SEO also provides tools for managing the technical aspects of a website’s SEO, such as generating and submitting XML sitemaps and creating and verifying Google Search Console and Bing Webmaster Tools accounts.
Overall, Yoast SEO is a useful tool for helping website owners to improve the search engine visibility of their WordPress site and increase traffic from search engines.