Gravity Forms is a WordPress plugin that is used to create and manage contact and other information-gathering forms on websites. With this plugin, you can create custom forms that will allow you to collect the information you need to generate leads and grow your business. 

Gravity Forms allows you to combine the ease of pre-built forms with the quality and customizability of a custom created form.

Depending on the type of Gravity Forms license you have, you can: 

• Have people select preferred method of contact
• Specify what information new subscribers want to receive emails regarding (new products, discounts, etc.)
• Specify how often new subscribers would like to receive emails (daily, weekly, etc.) 
• Add coupons or special offers to contact forms 
• Generate polls, quizzes and feedback surveys 
• Accept secure payments
• Allow visitors to submit content, reviews, etc. 

WordPress is a popular platform, and the killer app for WordPress deployments is Gravity Forms.

The heartbeat of a website can be measured by its engagement. Engagement is an active and interactive process between parties. When someone reads a web page and moves on, the engagement is close to non-existent. On a business website, it’s the equivalent of window-shopping.

The dynamic changes when a salesperson steps forward and greets the customer. The customer and the staff have an interaction that can lead from passive viewing to active engagement. It leads to conversion of a visit into a relationship. Once there is a relationship in play, it’s a matter to meeting the customer’s needs with product and service offerings.

That interactivity is well achieved through forms, and in our opinion, there’s is no better form solution than Gravity Forms from RocketGenius Inc.

The Basics: What is Gravity Forms?

Gravity Forms is a premium plugin for WordPress. It allows you to quickly build and design your WordPress forms using an intuitive visual form editor. Developers and content creators alike select fields, configure options, and easily embed forms on a WordPress-powered site using the built in tools that come standard.

Out of the box, Gravity Forms allows for:

• Input fields
• Dropdowns
• Name fields
• Address fields
• URL fields
• Email fields
• File uploads
• Calculations
• Conditional Logic
• Control styling
• Save-and-Continue
• Email notifications
• Optional paths for form submission confirmation

The Integrations: What Does Gravity Forms Work With?

Newsletter Sign Up and Online Marketing Service Support – Integrate any Gravity Form with your choice of a large list of email marketing services: ActiveCampaign, AWeber, Campaign Monitor, CleverReach, Emma, GetResponse, iContact, Mad Mimi and MailChimp.

CRM Integration – Integrate any Gravity Form with Sales and Marketing CRMs. Create or update contacts, and create tasks between your forms and the likes of Agile, Batchbook, Capsule CRM and the Zoho CRM.

Project Management Tool Integration – Use Gravity Forms to interface with Breeze or Trello.

Communication Systems – Gravity Forms integrates your website with these chat, support and contact systems: Campfire, HipChat, Slack, Help Scout, Highrise and Twilio.

E-Commerce Integration – Stitch payment processing right into your website with one of these services: Paypal, Authorize.net and Stripe.

Customer Billing – Use Gravity Forms to connect users with Freshbooks.

File Sharing and Content Creation – Connect Gravity Forms to Dropbox and the Pipe video recording service.

Connect to Zapier – Gravity forms can hook into the grand-daddy of integration systems: Zapier. That opens the door to GMail, Basecamp, SalesForce and 1000’s of other third party apps and tools.

The Advanced Stuff: Getting Interactivity from Gravity Forms

Beyond the out-of-the-box integrations, Gravity Forms offers a wealth of possibilities through the biggest tool in the WordPress engine: the “filters” system. Most of the functionality in WordPress and in Gravity Forms is available to build out and enhance. In Gravity Forms, we’re done the following things and more:

• Changed the submission process to add attachments to the email sent to the end user
• Tied into the e-commerce plugin WooCommerce to expose functionality, data and the shopping cart to the WordPress system.
• Built a calculator to let users price out their solutions and find the ideal products to match their needs.
• Tied an online forum into Gravity Forms to allow a submission to spawn the creation of a new forum group.
• Built a dropdown list in the form made up of members of a directory system.
• Built a list of options that come with the available products.
• Integrated the forms with modal pop-ups and engineered the site design to trigger the forms.

All of these options demonstrate how Gravity Forms can be tied into a website and how Gravity Forms can draw in data from other sources.

The Next Level: Building New Roads

These integrations can be taken to the next level. Gravity Forms comes with a lot of capabilities, but we do build in more to get Gravity Forms to do exactly what we need.  Some examples of new Gravity Forms plugins we have created and tied into WordPress:

• The image input type. Make a clickable map that feeds inputs into Gravity Forms.
• Slider input type. Lets users play with HTML5 sliders to set their values.
• Custom post type tie-in. Populate the forms with data from posts in the website.

Here’s a recent presentation I did on Gravity Forms:

This Still Sounds Hard? Not A Problem

Does all of this functionality sound both great but hard to execute? Let’s talk about what you want to build into your website to increase engagement. Do you need some help? This is a partial list of my services. Here are some of the ways I can help with Gravity Forms

Website Set-up

If you need to get started, we help install WordPress, install Gravity Forms and get it all set up for you.

Form Design and Development

To the uninitiated, forms can be confusing. Conditional fields?! Multi-page form?? Confirmations? Add-ons? Notifications! Don’t worry: I can help. As an experienced Gravity Forms developer, I can build simple as well as complex forms with the Gravity Forms plugin.

Custom Styling for Gravity Forms

Forms can be off-putting. When confronted with a wall of input fields, you may want to run for hills. Your site visitors feel the same way. Let’s work together to make some awesome and engaging Gravity Forms.

Gravity Forms Payment Gateway Integration

The prize of user engagement is money. Gravity Form integrates with payment gateways like Paypal, Authorize.net and Stripe – to name a few. Let’s tie in a payment gateway with customer interactions for your business or venture.

Web321 includes Gravity Forms in all our website builds, at no additional cost, and will include up to five custom forms per site to capture leads & contact information, generate sales quotes, solicit feedback, or gather any other kind of information you need from your website visitors.

Disclosure: We only recommend products we use ourselves and all opinions expressed here are our own. This post contains affiliate links where, at no additional cost to you, we may earn a small commission.