RN Hill Chartered Accountants

The site needed to connect with the audience. Laying out the business services isn’t enough. A website works better if it connects with the questions and the needs of potential clients. We worked to connect the dots: make the messaging clear.

We improved the performance of the website. When the Google results sort sites and have a slow website versus a fast website in the search results, Google will give the speedy site the better score.

Part of our work involved a competitive analysis. We look at RN Hill’s peers and competitors. What were they doing? Where were they weak in their messaging? We pulled that information into project to draw up a set of marketing goals: out perform  other accounting firm websites.

The previous site was several years old. Its plugins were outdated. Its site speed was very poor. It was not responsive. We brought in the legacy content and the logo, then went to work:

• Improved the site performance: speed and size were brought under control.
• Added Yoast SEO populating the social preview images, the meta titles and meta descriptions
• We rewrote some of the content to better connect with the key phrases used by the audience to discover a Vancouver based accounting firm
• We made the site work well on desktop, tablet and mobile.
• We revitalized the colour palette using Adobe’s Kuler app to keep the site to a concise look.
• We started adding blog posts on important topics: topics that Rachel Hill could speak with authority on, and issues  that the people needed accounting help with.
• With the performance improvement, we circled back and made a hero video on the front page to give the site a digital punch.