Small business owners need to pay attention to their Google Business profile. Given the power and reach of Google, having a business profile is like getting a desk somewhere at Google where you get to influence how people find your business. Some people don't even leave Google before they make a decision about your business. Done right, a Google Business Profile helps reach more potential customers by increasing online visibility. First, make sure that all of the information on your Google...
Performance
Customer Feedback and B2B: It’s Still Essential
How many times a day does the topic of online toxicity and cancel culture come up? That boils down to reputation management and how a comment can be an asymmetrical attack-- an attack with no adequate defense. Some business have spiralled and crashed thanks to a spate of negative online reviews. This isn't uncommon for the B2C market, but business-to-business is not immune. Customer feedback is essential for B2B businesses for a number of reasons: Product or service improvement: Customer...
8 Things To Consider TO Build A Successful Ecommerce Website
The pandemic pushed businesses away from the traditional models and accelerated the move to online first interactions. Ecommerce has changed the face of commerce. Despite that, most ecommerce websites will still fail. Things to keep in mind when building a highly successful ecommerce website: User experience: A positive user experience is critical for the success of an ecommerce website. This includes making it easy for users to find and browse products, as well as making the checkout process...
Keeping Your Small Business Going In The 2023 Recession
There are so many doomsayers out there saying that the end is nigh. The forecast keeps being kicked down the road. What is the music stops in 2023?
What Is Data Resiliency?
Data resiliency is about having your organization's data always available and accessible even in the face of unexpected business disruptions such as cyber attacks. It allows a business to keep a handle on the data, continue to use the data and assess the potential for unauthorized changes or destruction (aka data vandalism). It is important for an organization to achieve data resiliency in order to ensure that its data is protected against potential failures or disasters, such as hardware...
WordPress Trends for 2023
It is difficult to accurately predict specific trends in WordPress design for 2023, as the field is constantly evolving and new trends and technologies are emerging all the time. However, here are a few general predictions for WordPress that developers may want to consider as they build and update sites in the coming year: Continued focus on user experience: User experience (UX) is likely to remain a top priority for WordPress developers in 2023, as more and more businesses recognize the...

Hiring a Webmaster vs. Retaining a Web Management Company
According to data from the Canada's Job Bank, the median hourly wage for web developers in Canada is $30.50. That works out to an annual salary of around $63,000 based on a full-time work week. It's important to consider other costs associated with hiring an employee: benefits, training, and employment insurance. These costs can add significantly to the overall cost of putting a full-time webmaster on staff. It's important to carefully consider the costs and benefits of hiring a webmaster on...
Porthole Solutions.com Acquired by Web321
We are proud to pick up the mantle of Porthole Solutions. Back in the day, they provided full service solutions. As they said it, back then: We provide full web services, including hosting and domain registration, and create custom designed websites that can be maintained by you depending on your needs. With advances in technology, it is easier than ever to have a professionally designed web presence to market your products and services to your clients in the most effective way possible....
Indigenous Funding Options in BC
National Programs PacifiCan Jobs and Growth Fund If you are working on a project for your business to transition to a green economy, foster an inclusive recovery, become more competitive and create jobs for Canadians, you could get a contribution for up to 100% of the project’s cost. https://www.canada.ca/en/pacific-economic-development/services/funding/jobs-growth-fund.html Natural Resources Canada Indigenous Forestry Initiative Funding of up to $6.2 million available for period 2021-2023...

Seven Ways To Set Up A Sponsored Website
Nonprofits that need a website have a dilemma: A website can be great for raising the profile of the organization, but a website built on a shoestring may fail to deliver its message nor get traction for the cause.