Tag: retirement

  • Retire From Web Design But Still Earn Money

    Retire From Web Design But Still Earn Money

    People come and go from web design. Some people take off to another country. Some people change careers. Some people just need to hang up their web design hats. Regardless of the reason to exit the field, it happens and it happens often.

    Are you a web designer considering closing up your agency? Don’t say farewell to your hard-earned clients just yet! Continuity of care is a crucial aspect of any professional relationship, including the one between a web designer and their clients. When a web designer decides to leave the profession, it can be a challenging situation for both parties involved. There is an opportunity to handle this transition in a way that ensures the clients’ needs are still met while allowing the web designer to explore new opportunities.

    When a web designer decides to leave the profession, it is essential to inform clients as soon as possible. This allows them to prepare for the transition and make necessary arrangements. By being honest and upfront about the decision, clients will appreciate the respect and professionalism demonstrated. At Web321, we’ve had something similar. I started Shawn DeWolfe Consulting in 2016, but after a few years I’ve seen that the best model to satisfy clients is the Web321 Managed Web Support. Since we opened our doors on the Web321 venture in 2020, we have been slowly moving clients and projects under the Web321 umbrella. We have tried to be as transparent as possible. When people are in the dark, they get spooked. When they get spooked, they run for it. We’ve all seen horror movies. We know that usually disaster follows. A smooth transition is ideal.

    A departing web designer should take the initiative to recommend a new service take over their clients’ web design needs. This could be a trusted colleague or another reputable web design agency. By providing a recommendation, the departing web designer ensures that their clients are in capable hands and can continue to receive the quality service they expect. Once that trust is earned, a client will often heed a recommendation.

    In addition to recommending a new service, the departing web designer can also offer to help the transition process. This may include providing documentation, sharing credentials, updating domain registration records to name the incoming agency; sharing design files, or offering guidance to the new service provider. By actively participating in the handover, the departing web designer demonstrates their commitment to their clients’ well being and their dedication to ensuring a smooth process. That sort of goodwill is very important, not to mention: it’s the stand-up thing to do.

    The door doesn’t have to be 100% open or closed. A departing web designer can explore opportunities to collaborate with an existing service provider. By opening up a relationship with the new service provider, the departing web designer can continue to support their clients indirectly and potentially benefit from any referrals or collaborations in the future.

    A departing web designer should consider leveraging their existing client base to transition into a new opportunity. With their expertise in web design, they can explore related fields such as user experience (UX) design, digital marketing, or a business consultancy. By leveraging their existing client relationships, the departing web designer can continue to reap the rewards of their expertise while venturing into new opportunities.

    This is where we come in: through Web321’s affiliate program, a web designer can exit their agency but maintain continuity of care and generate recurring income. The continuity of care is a big one: some communities have a long memory and how a professional closes down their practice can have impacts for years to come. By managing the hand-off, an agency can stay golden and move on.

    Why Web321?

    Web321 is not just another web hosting and design platform: we manage websites. We take the work of website and email management off of the plate of a small business and handle that for them. Tech can be an exhausting and confusing topic for employees to tackle. We take care of that for them.

    1. Seamless Transition: The transition can be seamless. Our user-friendly platform ensures a smooth migration process, so you can retain your clients’ trust and satisfaction.
    2. Exceptional Services: With Web321, your clients will enjoy excellent web hosting, unmatched site performance, and access to a wide range of plugins, themes and tools. Their websites will thrive, and so will your reputation.
    3. Affiliate Income: Every time your referred clients sign up for Web321, you earn a generous and ongoing affiliate commission. It’s a win-win situation – your clients get top-quality service, and you continue to earn from your referrals.

    Why Choose the Web321 Affiliate Program?

    • Steady Recurring Income: Say goodbye to the uncertainty of project-based revenue. With Web321, you’ll enjoy recurring commissions as long as your clients remain on our platform.
    • No Extra Work: Once you’ve referred your clients to Web321 and made sure we have the credentials needed to keep the hosting and registrations going, the only job thereafter is to watch the commissions roll in. No need to manage their websites or handle technical issues – we’ve got it covered.
    • Reliable Support: Our dedicated support team is here to assist your clients, ensuring they have the best experience possible. Happy clients mean more referrals and more income for you.
    • Transparency: Our affiliate program is transparent, ensuring you have real-time access to your earnings and performance metrics.

    Join the Web321 Affiliate Network Today!

    Don’t miss out on the opportunity to turn your client relationships into a recurring revenue stream. Partner with Web321, and let us help you maximize your income potential while providing your clients with the best web hosting and design services available.

    Closing your web design agency doesn’t have to mean saying goodbye to your clients or your income. Embrace the future with Web321, where affiliate income possibilities are limitless. Sign up today!

     

  • Top 7 Signs A Website Is Abandoned

    Top 7 Signs A Website Is Abandoned

    Websites need TLC. A garden and a website have a lot in common:

    • They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability. 
    • The conditions need to be favourable to growth.
    • Plant the seeds and give them some time.
    • Nurture them.
    • Prune the weeds (ie. spam comments and performance issues). 

    An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security exploits, and not adhere to the current legislation. 

    I get approached by many website owners and their websites have tell-tale signs of websites in trouble.

    Something Major Has Broken

    Several years ago, one version of PHP (version 5.6) was in common use. It was replaced by PHP 7 and its sub-versions. That broke a lot of the Internet. Some web hosts have kept support going for the old sites, but that exposes their systems to security exploits. One by one, they’ve been emailing clients with warnings that support for the old system has lapsed. When the support is pulled, some websites will crash entirely. 

    The Forms Don’t Work

    Website forms are critical to connecting with clients– both current and potential. If the web-based forms no longer work, it’s a sign that something has busted along the way. Some examples of what could have gone wrong: 

    • Web forms need spam proofing, often called “Captcha.” if something has changed and the website can no longer connect, the forms won’t work.
    • The mail connection may be broken. If the forms need a working mail system, maybe that has broken down. There’s nothing wrong with periodically testing your own forms to make sure the connections are intact.
    • The web form license may be out of date. Products like Gravity Forms need to be annually renewed to stay in working order. Did someone renew the licenses?

    It’s Not Mobile Ready

    This is 2024. The majority of website traffic comes from phones and other mobile devices. Granted: a big screen lets things look their best, but all websites need to look okay on mobile. If a website looks bad on a phone, it didn’t get the mobile readiness (aka responsive) pass. Making the choices required to make a mobile website look great takes work and if it’s not mobile-ready, that was skipped or it fell into disrepair. 

    Just another WordPress Website

    Remember when people bought VCRs and the clock kept flashing 12:00? They hadn’t finished the set-up. When a site’s slogan or subtitle reads “Just another WordPress Website” it says to the world: 

    • We gave up before we were finished
    • We launched with the basics, so we likely skipped optimizations and security safeguards.
    • We may not know what we’re doing. Don’t take it personally: maybe you hired someone who didn’t know what they were doing.

    Copyright 2018… 2017…. 1066….

    A copyright, in part, is a legal defence of your web content. More than that, it’s a datestamp that speaks to when your website was last overhauled or updated. I’ve recently seen websites with “Copyright ©2004” A lot has happened with web technology in the last 20 years. An old website may be missing out on many technological advents. At the very least: mobile readiness. An old website may have dodgy security in place. It could have outdated information. A website should have a refresh every three years. If the copyright is much older than that, the site may not have relevant information.

    Your Designer Is Gone

    Some designers put a link to their website at the bottom of a client’s site. At Web321, we do that unless expressly asked to not include it. Web design is a field where people enter and leave. The low-level skills needed to roll out a website can be adopted by former graphic designers, former writers, and former marketers. If it’s easy to get into the field, it’s easy to get out. Some web designers just pack up. If their site is down, then they are likely gone too. They may be on the beaches of Thailand defending their camera from monkeys, but you’re left with an aging website. Check your footer, if the link goes to a dead page or a hacked page, then maybe your web designer has retired, died or just moved to Chang Mai.

    Your Designer’s Copyright

    Web designers often have the “Cobblers Shoes Dilemma.” While their client sites look good, their own sites have aged. Maybe your designer’s website is still going through the miracle of automatic updates and recurring billing, but if their copyright is several years out of whack, maybe they did abandon their own website and, by extension, their clients. I tried following up with one designer to see if they were in business still. According to their website and their social media accounts, they dropped off the Internet five years ago. Poof. Guess the quality of support one gets from a phantom. 

    What If Your Site Has Been Abandoned?

    Get Control Back

    Try to get in touch with your former designer. If that fails, get in touch with the service provider that hosts the website. If you don’t know who is hosting your site, ask for help from a web developer to connect the dots.

    If you have the login credentials to WordPress or the web hosting: that’s great. If you don’t, get in touch with the service provider and plead your case. It’s not uncommon for this to happen. If your credit card is attached to the hosting account, then it’s possible for them to consider your claims to be valid. If they won’t go for it, see if you can get access to the domain name and its registration. From there, an updated alternative web host can be used. The domain name can be pointed to the new web hosting. If you have an administrator-level WordPress account for your website, you can get into the site and make a complete duplicate of the site. Pick it up, move it to a new host and voila: control.

    Worst comes to worst, if you’ve lost hosting and WordPress access, maybe consider building a new website from scratch: crib what you can from the old site and start the new site. 

    If you have lost access to the domain registration: that’s more challenging. Domain name registrars have layers of defenses to prevent bad actors from getting control of domain names. The first play for a bad actor is often to impersonate the rightful owner. It can be difficult to convince a registrar. If that’s ultimately impossible, then rebrand: register a similar domain name and re-do all of the marketing material as well as your email addresses. It’s a worst-case scenario, but sometimes it’s the only recourse. 

    Get Help

    Some of these steps are painful and difficult to navigate. Most business owners are not web developers or web design consultants– they’re anything but. If you’re out of your league on reviving your website, get professional help. No surprise: rescues like this are common for me. Feel free to reach out: [email protected] or 1-844-493-2321

     

We’ll take good care of your website.

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