Category: Business

  • WordPress Drama – The Latest Update

    If you don’t know what WordPress is or the recent discussions about it, let’s talk. WordPress is a widely used platform that allows people to easily create and manage websites, and lately, there have been some important debates about its future direction that are worth understanding. Let’s break it down step by step so you have a good idea of what’s happening and why people care so much about it.

    The Main Player(s)

    Let’s talk about the important people and groups:

    • WordPress is one of the most popular tools for building websites. It is very flexible and easy to use, which makes it popular with marketing companies that want to create websites without needing special technical skills. WordPress has helped many of these companies offer more services and call themselves web development agencies. This means that businesses that may not have had the technical ability to create websites in the past can now use WordPress to do so, which has made website building much more accessible. However, this has also led to different opinions about the value of these services and whether such agencies can truly be called web development providers.
    • Automattic is the company started by Matt Mullenweg, who also co-founded WordPress. Automattic runs many products related to WordPress, including WordPress.com, which is a commercial service that provides hosting and other features for users who want a more streamlined experience. Automattic has a big influence on the WordPress world, and its decisions are often talked about in the community. Because Automattic plays such a major role in the development and direction of WordPress, the choices it makes are sometimes met with mixed reactions, with some supporting the changes and others feeling concerned about how these decisions affect the larger WordPress ecosystem.
    • The WordPress Community includes developers, designers, content creators, and users who help with the open-source project. This group helps improve WordPress by giving feedback, making plugins and themes, and joining community events. The community has different views about the direction of WordPress, with some wanting to keep things stable and others wanting more changes. This diversity of opinion is both a strength and a challenge for WordPress. It means that there is always a lot of input, but it also means that reaching agreements can be tough. The community is made up of many different types of people, from beginners to experts, and from hobbyists to professional developers, which adds to the variety of perspectives.

    The Events*

    • Matt gets a bug up his ass one day about WPEngine and decides to accuse them of freeloading and messing up his software and doing other things he doesn’t like. Initially, people were sympathetic to this, because this is absolutely a thing that companies do with free software and it sucks. However, reactions were muted and WPEngine especially didn’t immediately just roll over and give him what he wanted, so Matt went on to turn up the heat in a follow-up blog post, calling them a “cancer” and telling their customers they should leave.
    • WPEngine sends a cease-and-desist in which they also accuse Mullenweg of trying to shake them down for millions of dollars and threatening them if they did not pay up, and oh my goodness they included receipts.
    • Mullenweg does not, in fact, cease or desist. Automattic — controlled by Matt — fires back with its own cease and desist, and Matt goes on to comment on X (“formerly Twitter”), and a particular orange site where many other commenters plead with him to shut up for his own good, and on his personal blog.
    • When all that only manages to get a quiet murmur in tech news circles, Matt decides to ban WPEngine’s hosted sites from accessing WordPress software updates from WordPress.org, which he controls.
    • WPEngine responds with a lawsuit in 11 complaints, using delightfully tasty legal terms like “extortion”, and, oh, also now telling the world that Matt had tried to poach their CEO and then threatened her when she didn’t cooperate, and oh my goodness again there are receipts in the lawsuit! The current executive director of WordPress apparently finds out, from this lawsuit, that Matt was attempting to replace her, and bounces.
    • Matt goes on to run his mouth everywhere until he lands a lawyer with a high enough hourly rate to convince him to touch grass for a minute.
    • Now the tech news is starting to pick all this up (and this is when traffic starts to spike at r/Wordpress), but still not quite at the volume Matt’s looking for.
    • Matt offers employees of Automattic a pretty sweet severance deal if they don’t like the emperor’s new clothes, and over 8% of his staff say “thank you, bye”.
    • Matt gets a petty little checkbox added to the wordpress.org login that makes you promise, cross-your-heart, you’re not “affiliated with” WPEngine. What does that mean? Nobody knows and Matt banhammers people for asking.
    • Next, Matt directs WordPress.org to steal a popular plugin, managed by WPEngine, used by millions of sites, and rename it, and force-install that onto every site that was previously using WPEngine’s plugin. Matt calls this a “fork”, and says it’s “for security reasons”. This has a direct impact on millions of customers, ties up agencies with inquiries, and absolutely blows up tech news. Matt starts injecting this directly into his veins and slumps back on the floor of his “post-economic” bathroom (this last part might not have actually happened, I’m not sure).
    • …and he bans another popular plugin (archive)
    • …so some plugin developers begin to move their plugins off of wordpress.org: exhibit a (archive), exhibit b (archive).

    Other recaps for those that try to maintain a balanced drama diet:


    Lifted almost verbatim from: https://www.reddit.com/r/SubredditDrama/comments/1g4pr8f/wordpress_the_software_is_currently_embroiled_in…

    You can read more about this discussion on Reddit. Automattic supports changes like the Gutenberg project that, in theory, was intended to make editing easier, but the community grew worried about compatibility, learning new features, and how these changes might affect their current way of working. The Gutenberg editor aimed to bring a modern editing experience similar to other popular platforms, but these changes mean that users have to adapt, and not everyone found the transition easy. The UI, to this day, fails to be clear and useable. A few users appreciate the new features and felt that Gutenberg makes content creation simpler, but others find it disruptive to their current setup.

    For more on community reactions, check out this Reddit thread. On the other hand, some people think that using new technologies is important for WordPress to stay competitive as website tools change. The world of website building is constantly evolving, and many feel that WordPress needs to keep up by offering more advanced tools and features that users expect. Without these updates, WordPress might fall behind newer competitors that offer a more modern user experience.

    Business Considerations

    From a business point of view, these changes are part of a larger trend in the industry to make editing tools more dynamic and user-friendly. Businesses today want platforms that are easy to use, even for people who are not very technical. This topic has also been discussed extensively on Reddit. As with any changing platform, it can be hard to balance new features with what the community wants, but it is often needed to keep growing in the long run. If WordPress does not innovate, it risks losing users to other platforms that offer a simpler or more modern experience. However, too much change can also create frustration for long-time users who prefer the old way of doing things.

    For agencies and businesses that use WordPress, these changes bring both good opportunities and some challenges. Businesses that have used the classic editor for years may find it difficult to switch, and there could be additional costs involved in making sure everyone knows how to use the new tools effectively. Businesses need to consider how these changes affect their overall strategy. While Gutenberg could have improved the way content was created, it requires updates to plugins and themes to ensure compatibility. This can be both time-consuming and costly, especially for businesses with complex setups.

    The discussions about WordPress’ future show how hard it can be to manage an open-source platform with many users and different opinions. Automattic’s role in leading the project is important, but they must always balance new ideas with what the community needs and expects. It is not easy to keep everyone happy when there are so many different types of users with different needs. Some people want stability, while others want new features, and Automattic has to try to find the best path forward for everyone.

    For businesses, staying informed about these changes and adapting to new features will be important to get the most out of WordPress while avoiding any major issues. Keeping up with changes can be challenging, but it is also an opportunity to improve and grow. By understanding the new tools and taking the time to learn how to use them, businesses can make sure they are making the most of what WordPress has to offer. This will help them stay competitive and ensure that their websites are modern, engaging, and effective. Being proactive about adapting to change is key, and businesses that do so will likely find themselves in a better position to succeed in the long term.

  • Retiring Web Designers: Secure Your Legacy and Earn Recurring Income with Web321

    Retiring Web Designers: Secure Your Legacy and Earn Recurring Income with Web321

    After years of crafting beautiful websites and building strong client relationships, you’re considering retirement. It’s a significant decision that brings both excitement for the future and concern for the clients you’ve supported over the years. What will happen to them once you step away? How can you ensure they’re in good hands without abandoning them?

    At Web321, we understand the unique position you’re in. We’re here to offer a solution that not only takes care of your clients but also provides you with a stream of recurring income even after you’ve retired.

    Your Legacy Matters

    You’ve dedicated your career to helping businesses thrive online. The websites you’ve built are a testament to your hard work and creativity. As you plan your retirement, it’s essential to consider:

    • Client Continuity: Ensuring your clients continue to receive the support they need.
    • Quality Assurance: Trusting that the new team will uphold the standards you’ve set.
    • Financial Security: Leveraging your client base to provide ongoing income.

    Why Partner with Web321?

    Client-Centric Approach

    We prioritize your clients just as you have. Our commitment is to provide them with exceptional service, ensuring they feel supported throughout the transition and beyond.

    Expertise and Reliability

    Our team of skilled professionals is equipped to handle a wide range of web design and development needs. We stay updated with the latest industry trends and technologies to offer top-notch services.

    Seamless Transition Process

    We have a structured process to make the handover smooth for both you and your clients. Communication is key, and we work closely with you to address any concerns.

    Benefits for You

    Recurring Income

    By entrusting your client list to Web321, you set up a passive income stream. We offer competitive referral commissions, providing you with recurring revenue based on the services we continue to provide to your clients.

    Peace of Mind

    Retire knowing your clients are in capable hands. We value the relationships you’ve built and aim to maintain them with the same level of care and professionalism.

    Flexible Arrangements

    We can customize the transition plan to suit your preferences, whether you wish to remain a point of contact during the initial phase or step back entirely.

    How the Transition Works

    1. Initial DiscussionLet’s talk about your needs, expectations, and any specific considerations regarding your client base.
    2. Agreement SetupWe’ll outline the terms, including the commission structure and transition timeline, ensuring transparency and mutual agreement.
    3. Client IntroductionTogether, we’ll plan how to introduce Web321 to your clients, positioning it as a positive step for their ongoing support.
    4. OnboardingOur team will reach out to your clients, gather necessary information, and begin providing services without interruption.
    5. Ongoing CollaborationIf desired, you can stay involved during the initial stages to ensure a comfortable handover for your clients.

    Take the Next Step with Confidence

    Retirement doesn’t have to mean leaving your clients adrift or missing out on future earnings from the relationships you’ve nurtured. By partnering with Web321, you can secure your legacy, provide for your financial future, and ensure your clients continue to receive the high-quality service they’ve come to expect.

    Reach out to Web321 today to discuss how we can tailor a transition plan that respects your contributions and looks after your clients.

    About Web321

    At Web321, we specialize in web design, development, and maintenance services tailored to businesses of all sizes. Our mission is to empower businesses with effective online solutions while building lasting relationships based on trust and excellence.

    Contact Us

    Let Web321 be your partner in web success—whether you’re a website owner seeking support or a web designer planning your next chapter.

  • Setting Up A Custom Color Scheme For Divi

    Setting Up A Custom Color Scheme For Divi

    I have attached the file that I used my case.blankOne Divi feature is”Color Scheme.” It presets for green, orange, pink, red and its default blue color schemes that influence the colors of borders, buttons and other accents on a baseline Divi theme. What happens if none of those colors jibe with your design? In our case, there were layers of styling rules: baseline WordPress, Divi, Woocommerce, and our styling. It’s great that Divi has Woo specific styling available, but it wasn’t helping what we were trying to accomplish.  That’s a lot to wade through and all of those style rendering decisions turn into processor use on your client machines. A site that is intensive to render may perform worse or appear to render in some unpredictable way on some browser. Rather than add to that, setting the color scheme in Divi is one way to output as little styling as possible. The following is my approach for overriding the Divi color schemes and adding a reference for your project.

    The Divi color schemes can be appended by adding some filters and actions to your custom theme’s functions.php

    In my case, I was working on a custom theme, named “hira,” so the prefixes in my example echo that.

    The color scheme choices need to be appended.


    // Add Hira color scheme to Divi color scheme choices
    function hira_color_scheme_choices($color_choices = []) {
    $color_choices['hira'] = esc_html__( 'Hira', 'Divi' );
    return $color_choices;
    }
    add_filter('et_divi_color_scheme_choices', 'hira_color_scheme_choices');

    The color schemes need to be appended with an entry for the new key (example here: ‘hira.’)


    // Define the Hira custom color scheme
    function hira_custom_color_scheme($color_schemes) {
    $color_schemes['hira'] = array(
    'Accent Color'         => '#FF5733',
    'Secondary Color'      => '#33FF57',
    'Footer Background Color'  => '#3357FF',
    'Menu Background Color' => '#FF33F1',
    'Menu Text Color'      => '#33FFF1',
    );
    return $color_schemes;
    }
    add_filter('et_builder_color_schemes', 'hira_custom_color_scheme');

    After the color scheme is set, it can be referenced. In my case, I added a css sub-directory to my child theme, “css.” I made a stylesheet for this scheme. I called it “hira_scheme.css” and put it in that css file.


    // Load the CSS only if Hira color scheme is selected
    function load_hira_scheme_css() {
    // Get current theme options
    $settings = get_option('et_divi');

    /* Check if 'hira' is selected as the color scheme */
    
    if ( isset( $settings['color_schemes'] ) && $settings['color_schemes'] === 'hira' ) {
    // Enqueue the Hira color scheme CSS file
    wp_enqueue_style( 'hira-scheme', get_stylesheet_directory_uri() . '/css/hira_scheme.css', array(), null );
    }
    }
    add_action( 'wp_enqueue_scripts', 'load_hira_scheme_css', 15 );

    To build out the scheme elements, I cribbed from the main divi file,
    /wp-content/themes/Divi/style-static.min.css
    I looked for all of the color scheme relevant stylings with the “_scheme_red” phrase in the selectors and copy them into my [keyword]_scheme.css file. I then do a find-replace to swap
    “_red” to match your phrase from your color scheme settings (in my example, I would be swapping _red or _hira

    I have attached the file that I used my project.

     

  • Webflow Price Increases

    Webflow’s recent price increase of approximately 44% for its CMS plans has sparked significant reactions among its user base, particularly among freelancers, agencies, and developers. Here are some key points and side effects based on user feedback:

    User Reactions and Concerns

    • Shock and Discontent:
      • Many users expressed shock and dissatisfaction with the steep price hike, describing it as “absurd” and a potential deal-breaker for continuing with Webflow
      • The increase has made it challenging for some users to justify the cost to their clients, especially when compared to other platforms like WordPress.
    • Impact on Business Operations:
      • Some users mentioned that the price increase has led them to reconsider their hosting options, with plans to move sites to their own servers or explore alternative tools
      • Agencies and freelancers, particularly those with clients in third-world countries, find the new pricing structure difficult to manage due to the disparity in cost of living
    • Feature Development and Expectations:
      • Users have voiced concerns that despite the price increase, some key features like Memberships, Logic, and Multilingual support are still in beta or under development
      • There is frustration over the lack of a clear roadmap and timeline for the release of these essential features.
    • Positive Feedback on Platform Evolution:
      • Some users acknowledged the improvements Webflow has made over the years, such as enhancements in CMS performance, WebP support, and new beta functionalities like Memberships and Logic
      • Webflow has introduced new workspace plans aimed at freelancers and agencies, which include features like full CMS access on unhosted sites and free guest access in client workspaces.

    Webflow’s Response

    Webflow has attempted to address these concerns by:

    • Locking existing plans into their current pricing for one year to ease the transition
    • Highlighting the significant investments and improvements made to the platform, which they believe justify the price increase
    • Promising continued development and enhancements, particularly for features still in beta

    While Webflow’s price increase has caused discontent and operational challenges for many users, the company maintains that the changes are necessary to support the platform’s growth and future developments. It’s important to note that WordPress is free with the costs coming from design and hosting.

  • NXDOMAIN and DNS_PROBE_FINISHED_NXDOMAIN

    NXDOMAIN and DNS_PROBE_FINISHED_NXDOMAIN

    An NXDOMAIN error, which stands for “Non-Existent Domain,” occurs when a domain name cannot be resolved by DNS servers. This error is common in various contexts, including WordPress sites. Some insights and solutions regarding this issue:

    Understanding NXDOMAIN

    NXDOMAIN indicates that the domain name entered does not exist or cannot be resolved by the DNS servers. This can happen due to several reasons, such as misconfigured DNS settings, issues with the DNS server, or the domain not being registered.

    Common Causes and Solutions

    1. DNS Configuration Issues:
      • Ensure that your DNS records are correctly configured and that your domain name is registered with a valid DNS provider. Tools like DNS Checker or MX Toolbox can help verify your DNS configuration
      • If your DNS server is experiencing issues or is not running, this can cause an NXDOMAIN error. Check your server logs or use tools like DNSstuff to perform a DNS lookup
    2. Local Hosts File:
      • Sometimes, incorrect entries in the local hosts file can cause NXDOMAIN errors. Editing this file to correct or remove erroneous entries can resolve the issue. On Windows, this file is located at C:\Windows\System32\drivers\etc\hosts, and on macOS, it is at /etc/hosts
    3. DNS Cache:
      • Flushing the DNS cache can resolve issues caused by outdated or incorrect DNS information. On Windows, use the command ipconfig /flushdns, and on macOS, use sudo killall -HUP mDNSResponder
    4. DNS Server Settings:
      • Changing your DNS server settings to use a different DNS provider, such as Google DNS or Cloudflare DNS, can sometimes resolve NXDOMAIN errors. This can be done in your network settings

    WordPress-Specific Considerations

    For WordPress sites, NXDOMAIN errors can also be related to issues with the hosting provider or misconfigured domain settings. Here are some steps specific to WordPress:

    1. Check Domain Registration:
      • Ensure that your domain is correctly registered and that the DNS records are properly set up with your domain registrar
    2. Verify DNS Records:
      • Make sure that the DNS records, such as A, CNAME, and MX records, are correctly configured. Incorrect or outdated records can lead to NXDOMAIN errors.
    3. Contact Hosting Provider:
      • If the issue persists, contact your hosting provider for assistance. They can help diagnose and resolve DNS-related issues that might be affecting your WordPress site

    To fix a DNS_PROBE_FINISHED_NXDOMAIN error, you can try the following steps:

    1. Reboot your internet connection and restart your computer
    • . This can resolve temporary network issues that may be causing the error.
    • Flush your DNS cache
      • On Windows: Open Command Prompt as administrator and run “ipconfig /flushdns”
      • On macOS: Open Terminal and run “sudo dscacheutil -flushcache; sudo killall -HUP mDNSResponder”
    • Renew your IP address
      • On Windows: In Command Prompt, run “ipconfig /release” followed by “ipconfig /renew”
      • On macOS: Go to System Preferences > Network > Advanced > TCP/IP and click “Renew DHCP Lease”
    • Change your DNS server
    • . Try using public DNS servers like Google DNS (8.8.8.8 and 8.8.4.4) or Cloudflare DNS (1.1.1.1).
    • Clear your browser’s DNS cache
    • . For Chrome, enter “chrome://net-internals/#dns” in the address bar and click “Clear host cache”.
    • Disable VPN or antivirus software temporarily
    • . These can sometimes interfere with DNS resolution.
    • Check your local hosts file for any incorrect entries
    • Restart the DNS Client service
      • On Windows: Open Services, find “DNS Client”, right-click and select “Restart”
    • Reset Chrome flags
    • . Enter “chrome://flags” in the address bar and click “Reset all to default”.
    • If you’re a website owner, check your domain’s DNS settings and ensure it’s properly registered and not expired

    If none of these steps work, contact your internet service provider or hosting provider for further assistance. Remember to try these solutions one by one and check if the error is resolved after each step.

    If you need help, contact Web321.

  • What Causes a Blank White Screen?

    What Causes a Blank White Screen?

    A blank white screen on a WordPress site, often called the “White Screen of Death,” is typically caused by a PHP error or memory exhaustion. When a critical error occurs, instead of displaying the error message (which is often disabled for security reasons), PHP stops executing the script. This results in a blank white page being shown to the user.

    Common causes include:

    1. PHP memory limit exceeded
    2. Plugin conflicts or errors
    3. Theme compatibility issues
    4. Corrupted WordPress core files
    5. Database connection problems
    6. PHP version incompatibility
    7. .htaccess file errors
    8. Syntax errors in PHP code

    Here are some common causes and solutions:

    1. PHP Memory Limit:
      • Increase PHP memory limit in wp-config.php file
      • Add: define(‘WP_MEMORY_LIMIT’, ‘256M’);
    2. Plugin Conflicts:
      • Deactivate all plugins
      • Reactivate one by one to identify the problematic plugin
    3. Theme Issues:
      • Switch to a default WordPress theme
      • Check if the issue persists
    4. Corrupted WordPress Core Files:
      • Re-upload fresh WordPress core files
    5. Database Connection Errors:
      • Verify database credentials in wp-config.php
    6. PHP Version Incompatibility:
      • Ensure your hosting supports the minimum required PHP version
    7. .htaccess File Errors:
      • Rename or delete the .htaccess file
      • Generate a new one through WordPress settings
    8. Syntax Errors:
      • Check recently modified files for syntax errors
      • Use FTP to access and edit files if necessary
    9. Hosting Issues:
      • Contact your hosting provider for server-side problems

    Remember to back up your site before making any changes. If you’re not comfortable with these steps, consider seeking help from a WordPress professional.

  • Why Your Website Needs SSL: A Simple Guide for Business Owners

    Why Your Website Needs SSL: A Simple Guide for Business Owners

    As a business owner with a website, you’ve probably heard about SSL. But what is it, and why should you care? Let’s break it down in simple terms. What is SSL? SSL stands for Secure Sockets Layer. Think of it as a digital security guard for your website. It creates a safe, encrypted connection between your website and your visitors’ browsers. How can you tell if a website has SSL? Look at the address bar in your browser. If you see a little padlock icon and “https://” before the website address, that site has SSL. The “s” in “https” stands for “secure.” Why is SSL important for your business website?

    1. It protects your customers’ data
      When someone enters information on your website – like their name, email, or credit card details – SSL encrypts it. This means hackers can’t steal or misuse this information.
    2. It builds trust with your visitors
      That little padlock icon tells visitors your site is safe. It shows you care about their security, which can make them more likely to do business with you.
    3. It’s good for your search engine rankings
      Google and other search engines prefer secure websites. Having SSL can help your site appear higher in search results.
    4. It’s becoming the standard
      Many browsers now warn users when they visit a site without SSL. You don’t want potential customers to see a “Not Secure” warning when they visit your site.

    How do you get SSL for your website? Getting SSL is usually simple:

    1. Contact your web hosting company. Many now offer SSL certificates for free or at a low cost.
    2. They’ll install the SSL certificate for you.
    3. Once installed, your website address will change from “http://” to “https://”.

    Remember, you don’t need to be tech-savvy to implement SSL. Your web host can handle the technical details for you. In today’s digital world, having SSL isn’t just a nice-to-have – it’s a must-have for any business website. It protects your customers, boosts your credibility, and can even help your site perform better in search results. So if your site doesn’t have that little padlock yet, it’s time to make the change.

  • Give Marketers A Perk: A Marketing Job WITHOUT Website Management

    Give Marketers A Perk: A Marketing Job WITHOUT Website Management

    Here’s an example of a marketer’s job description:

    • Diploma or Bachelor’s degree in Marketing, Communications, or a combination of relevant education and experience.
    • You are a team player with a positive attitude and a willingness to learn.
    • Strong attention to detail and organizational skills.
    • Creative thinking and problem-solving skills, with a passion for storytelling and brand narrative.
    • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
    • Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
    • Ability to develop brand strategies and guide creative direction.
    • Experience using graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, WordPress.
    • Experience with photography and videography is considered an asset.

    All of these creative requirements, then WordPress. WordPress is key for marketing a business well. WordPress is the platform of choice for building and maintaining their websites due to its flexibility, user-friendliness, and vast ecosystem of plugins and themes. However, managing a WordPress site effectively requires specialized knowledge and continuous effort, which can significantly strain a marketing team’s resources.

    With all of the talk of workplace overload and the heavy job requirements, taking something off of a marketer’s plate provides two big wins: it give the marketer more breathing room to accomplish the important things in their job; and it offers the business owner some continuity on the public face of their brand– their website.

    Here’s why hiring a website support company can be a game-changer for your business:

    1. Expertise and Specialization

    Web321 specializes in WordPress, bringing a depth of knowledge and expertise that general marketers typically lack. Their team is well-versed in the intricacies of WordPress development, security, and maintenance. This specialization ensures that your website is always up-to-date, secure, and running optimally, allowing your marketing team to focus on their core competencies.

    2. Time and Resource Efficiency

    Managing a WordPress site involves regular updates, troubleshooting, backups, and performance optimization. These tasks can be time-consuming and distract marketers from strategic activities like content creation, campaign management, and market analysis. By outsourcing these responsibilities to Web321, your marketing team can allocate more time and resources to activities that directly drive growth and revenue.

    3. Enhanced Website Performance and User Experience

    A well-maintained website is crucial for user engagement and conversion. Web321 ensures that your website loads quickly, remains responsive, and is free from technical glitches. This level of maintenance enhances the user experience, which is critical for retaining visitors and improving SEO rankings. An optimized website also reduces bounce rates and increases the likelihood of conversion, directly benefiting your marketing efforts.

    4. Proactive Security and Risk Management

    Cybersecurity threats are a constant concern for any online business. Web321 provides proactive security measures, including regular updates, malware scans, and vulnerability assessments. By ensuring that your website is secure, they help protect your business from potential breaches and data loss, safeguarding your reputation and customer trust.

    5. Cost-Effective Solution

    Hiring a full-time, in-house WordPress expert can be costly. Web321 offers a cost-effective alternative, providing access to a team of professionals at a fraction of the cost. This arrangement allows you to leverage their expertise without the overhead of additional salaries, benefits, and training.

    6. Scalability and Flexibility

    As your business grows, so do the demands on your website. Web321 offers scalable solutions that can adapt to your evolving needs. Whether you’re launching a new product, expanding your content strategy, or experiencing increased traffic, they can adjust their services to meet your requirements without disrupting your marketing efforts.

    7. Continuous Improvement and Innovation

    The digital landscape is constantly changing, with new technologies and best practices emerging regularly. Web321 stays abreast of these developments, ensuring that your website incorporates the latest innovations and improvements. Their continuous support and optimization efforts keep your website competitive and aligned with industry standards.

    8. Focus on Strategic Marketing Initiatives

    By offloading technical and maintenance tasks to Web321, your marketing team can concentrate on strategic initiatives that drive business growth. They can develop more effective marketing campaigns, engage with your audience more meaningfully, and analyze market trends to inform better decision-making.

    Hiring a Website support company is a strategic investment. It allows a business to optimize its online presence without overloading the marketing team. With their specialized expertise, proactive maintenance, and cost-effective solutions, Web321 ensures that your website remains a powerful asset in achieving your business objectives. By freeing up your marketers to focus on what they do best, you enhance overall productivity and drive sustainable growth.

    Do you want us to help?
    Reposted to Medium

  • SEO In the World of Artificial Intelligence

    SEO In the World of Artificial Intelligence

    Getting An Audience via Search Engine Optimized Content

    There’s a new sheriff in town. Its name is “Search Generative Experience.” For a while now, Google has been moving from being the world’s biggest index of web pages do being the destination unto itself. Its summaries got more extensive. For while there was the lauded, “position zero” in the search results when a website’s definition became Google’s definition and that position rewarded the connected website.

    The Impact of Google’s AI Advancements on SEO and Organic Traffic

    Google’s advancements in artificial intelligence have fundamentally reshaped the landscape of SEO and organic traffic. With the advent of ChatGPT, people have been going to this new Oracle of information and turning to Google less often. For anyone who thinks Google is a permanent fixture of the Internet, flashback to 1999. Back then, Alta Vista, Yahoo, Infoseek, Webcrawler and other search engines were people’s goto engines. Google showed up with a clean interface and changed the game. Zoom ahead to two years ago. ChatGPT with its simple interface started answering people’s questions. Google had been that index card catalogue in library foyer. ChatGPT was Einstein sitting two desks over ready answer anything. Problem is: this Einstein fakes their answers when they’re not sure.

    What was Google to do? It had to get on the AI train. The integration of AI technologies into Google’s search engine, previously known as the Search Generative Experience (SGE), represents a significant shift in how search engines drive traffic to itself and deliver results to the end user. The big problem with that approach: Google used to reward websites with lots of traffic if their content was great. Now, Google may mine that information as source material for Google visitors, satisfy their answers and never refer them through to the source websites.

    Revolutionizing Search Results AI has enabled Google to better understand user intent and provide more relevant search results. Through natural language processing and machine learning, Google can now interpret complex queries and deliver precise answers, making search results more intuitive and user-centric.

    Enhanced User Experience With AI, Google can offer a more personalized search experience. By analyzing user behavior and preferences, AI can tailor search results to meet individual needs, leading to higher engagement and satisfaction. Features like AI-driven snippets, voice search, and predictive text have become standard, enhancing the overall user experience.

    Improved Content Relevance AI algorithms prioritize high-quality, relevant content. This means that SEO strategies must focus on creating content that is not only keyword-optimized but also informative, valuable, and aligned with user intent. Google’s AI can detect and penalize low-quality or manipulative SEO practices, promoting a more authentic and trustworthy search environment.

    Impact on Organic Traffic The shift towards AI-driven search has also affected organic traffic. Websites that leverage AI to understand and meet user needs can achieve higher rankings and more visibility. However, the increased competition for top spots in search results means that businesses must continuously adapt their SEO strategies to align with AI advancements.

    SEO Best Practices in the AI Era To succeed in this AI-dominated landscape, SEO practices must evolve. Here are some key strategies:

    • Focus on User Intent: Create content that addresses the specific questions and needs of your target audience.
    • Enhance E-A-T: Emphasize Expertise, Authoritativeness, and Trustworthiness in your content to align with Google’s quality guidelines.
    • Leverage Structured Data: Use schema markup to help Google understand your content and provide rich snippets.
    • Optimize for Voice Search: Tailor your content for voice search queries, which are often more conversational and question-based.
    • Monitor and Adapt: Stay informed about AI advancements and regularly update your SEO strategies to maintain competitiveness.

    How To Survive The 800lb. Google Gorilla

    Google is the dominant player in search and it will likely remain so even as search engines fade in favour of instantly synthesized knowledge from AI. With so much hinging on SEO, how can website owners prevail? Evolve and adapt.

    Double Down on Google My Business

    Google Business (formerly Google My Business) is an increasingly powerful tool in driving visitors to your business and to share what your business does. We’ve been helping people set up their businesses on Google. If you need help, Getting into Google Business, let us know.

    Get Listed

    In a similar vein, list your website everywhere you can. Some SEO experts may say that directory listings is a played out tactic, but here’s why it’s more relevant now than ever before: Google and other search engines may ignore it, but people who find the directory may follow the links.

    Youtube

    The search engine is Google. The #2 is Youtube. Publishing on Youtube isn’t all that hard. Keep your camera steady. Make sure your audio is good. After that, simplicity can lend to authenticity and help you build a rapport with your audience. Publishing videos on Youtube is terrific exposure. Videos are not entirely future proof– that is, Google could start making best-of reels that pull in your content with little reward– but in the meantime, build an audience and inform your customers.

    Emphasize Alliances and Backlinking

    The Internet grew in leaps and bounds in the years before Google. Look for synergies with other websites. For example, if a business in a town links to the town’s website, maybe the town could produce a list of local businesses and have each other’s authority lend prominence. Web321 recently built a website like this for the Brentwood Bay 5:05 Club to highlight local businesses. It takes very little effort to link to complimentary businesses and organizations. It circumvents Google’s power over your website’s prominence.

    The Cavalry

    This is total speculation: Google may have to stop using SGE. The content comes from the fair use provision that allows them to scoop content and use it for their own profit and gain. What if SGE means they’re going to cease being a search engine and start being a source of information. It breaks the value proposition between Google and website publishers. Some businesses are alive solely through their Google traffic. They may band together with others who have been massively detrimented. If that turns into legal action or legislation it could force Google to change how it does business.

    Google’s integration of AI technologies will transform SEO and the way organic traffic is driven. By understanding and adapting to these changes, businesses can better position themselves to succeed in the evolving digital landscape.

     

    The Basics

    A primer on SEO.

    What is On-Page SEO?

    On-Page SEO (also known as technical SEO, on-page, on-site, or internal SEO) involves optimizing various elements of a web page to improve its rankings and enhance the user experience. Unlike off-site SEO, which focuses on external factors like backlinks, on-page SEO targets factors within your own website that you can control.

    Every piece of content on your site should be optimized for search engines. SEO is the process that business owners and webmasters use to ensure their content is easily found, categorized, and ranked by search engines. This includes practices that help your site rank higher in organic search results—those not paid for by advertisers (e.g., Google Ads). Well-optimized content is more likely to appear in search results when users are searching for information on that topic.

    Consider your content as the backbone of your website—it’s a crucial component of SEO. Effective on-page SEO encompasses several key factors:

    1. Title Tags and Meta Descriptions: Ensure your title tags and meta descriptions are compelling and include relevant keywords. They play a significant role in attracting clicks from search engine results pages (SERPs).
    2. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. This makes it easier for search engines to understand the hierarchy and main points of your page.
    3. Content Quality and Relevance: High-quality, relevant content is essential. Google’s recent updates emphasize the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content.
    4. Keyword Optimization: Use keywords naturally within your content. Avoid keyword stuffing, as it can negatively impact your rankings.
    5. Internal Linking: Link to other relevant pages on your site to help search engines understand the structure and content of your site.
    6. Image Optimization: Use descriptive file names and alt text for images. This helps search engines understand the content of your images and improves accessibility.
    7. Mobile-Friendliness: Ensure your site is mobile-friendly. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version.
    8. Page Speed: Optimize your site’s loading speed. Fast-loading pages provide a better user experience and are favored by search engines.
    9. User Experience (UX): Focus on providing a positive user experience. This includes easy navigation, a clean layout, and engaging content.
    10. URL Structure: Use clean, descriptive URLs that include keywords and reflect the page’s content.
    11. Machine Readable Content: Make sure you provide good meta data to search engines. An XML Sitemap is a key piece of this. List your content. You should also omit content your don’t to see indexed or highlighted. We built a Sitemap tuner to accompany Yoast SEO.

    By focusing on these on-page SEO factors, you can improve your site’s visibility and performance in search engine results. Staying updated with the latest changes from Google, such as the emphasis on E-A-T and mobile-first indexing, ensures your SEO strategy remains effective and relevant.

    On-Page SEO Factors & Best Practices: Optimizing Your Website Content for SEO

    Keyword Research: The Foundation of On-Page SEO

    All on-page SEO optimization begins with keyword research. Understanding the keywords your target market uses to search for your business online is crucial. Without this knowledge, you can’t effectively optimize your pages. Start by identifying the right keywords for each page on your site. Each page should target a unique set of keywords and variations. For example, if you’re a digital marketing agency, you might have separate pages for different services, each targeting different keywords.

    Implementing On-Page SEO Best Practices

    Once you’ve identified the target keywords for each page, you can start implementing on-page SEO best practices to enhance your website’s performance.

    Content Optimization

    1. Amount of Content: Aim for at least 1,000 words per page, more if targeting highly competitive keywords. Ensure your content is unique, valuable, comprehensive, and superior to existing content on the same topic.
    2. User-Friendly Content: Organize your content to be visually appealing, easy to read, and navigate. This improves user engagement and retention.
    3. Avoid Duplicate Content: Ensure all content is original and not duplicated from other sites or pages on your own site. Duplicate content can harm your SEO efforts.
    4. Add Multimedia: Incorporate videos, images, GIFs, or MP3 recordings to create a more immersive experience. Engaging multimedia can keep users on your page longer, which is beneficial for SEO.
    5. Include Social Sharing Icons: Make it easy for users to share your content by including social media sharing icons. This can increase the reach and visibility of your content.

    Keyword Optimization

    1. Keyword Placement in the First 100 Words: Place your main keyword within the first 100 words of your content. Search engines give more weight to early keywords, helping them determine if your content matches a searcher’s intent. For example, if your main keyword is “on-page SEO,” include it early in your text to establish relevance and credibility.
    2. Optimized Headings: Use H1, H2, and H3 tags strategically. The H1 tag should include your main keyword, H2 tags should feature variations of the main keyword, and H3 tags can break down detailed sections further. Proper use of headings helps both search engines and users understand the structure and main points of your page.
    3. Distribute Keywords Naturally: Sprinkle your main keyword and its variations throughout the page. Ensure the keywords are integrated naturally into the content, avoiding keyword stuffing. Use bold text or other formatting options to highlight important keywords where appropriate.
    4. Keyword-Optimized Title & Description: Incorporate your main keyword(s) into the page title and meta description. These should be compelling and “click-worthy” to attract clicks from search engine results pages (SERPs). Titles should be no longer than 60 characters, and descriptions should be under 160 characters. Research your competitors’ meta titles and descriptions for inspiration.
    5. Keyword Density: Maintain a keyword density of 2-4%, depending on the length of your content. This means the keyword should appear 2-4 times for every 100 words. Avoid overusing keywords, as this can be seen as spammy by search engines.

    Additional On-Page SEO Factors

    1. Title Tags and Meta Descriptions: Ensure your title tags and meta descriptions are well-crafted and include relevant keywords. These elements play a crucial role in attracting clicks from SERPs.
    2. Internal Linking: Link to other relevant pages on your site. This helps search engines understand your site’s structure and can improve the rankings of linked pages.
    3. Image Optimization: Use descriptive file names and alt text for images. This improves image search rankings and accessibility.
    4. Mobile-Friendliness: Ensure your site is mobile-friendly. With Google’s mobile-first indexing, the mobile version of your site is the primary version considered by search engines.
    5. Page Speed: Optimize your site’s loading speed. Fast-loading pages provide a better user experience and are favored by search engines.
    6. User Experience (UX): Focus on providing a positive user experience. Easy navigation, a clean layout, and engaging content are key components of good UX.
    7. URL Structure: Use clean, descriptive URLs that reflect the page’s content and include relevant keywords.

    By following these on-page SEO factors and best practices, you can improve your site’s visibility and performance in search engine results. Staying updated with the latest changes from Google, such as the emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) and mobile-first indexing, ensures your SEO strategy remains effective and relevant.

    On-Page SEO Factors: Image Optimization

    Optimize Image File Size: Ensure images are optimized for web use by reducing their file size to around 100KB before uploading them to your site. For images already uploaded, you can use WordPress plugins like Smush or ShortPixel to compress and optimize them without losing quality. This improves page loading speed and overall user experience.

    Add Alt Text to Images: Add descriptive alt text for every image on your page. Alt text not only helps with on-page SEO by providing search engines with information about the image content but also improves accessibility by offering a description if the image fails to load. Make sure the alt text is relevant and includes keywords where appropriate.

    Optimize the Image Title: The image title can often be the same as the alt text. An optimized image title helps search engines understand the content of the image and can contribute to better image search rankings.

    Optimize the Image File Name: Rename image files to be descriptive and keyword-rich before uploading them. Avoid generic names like DSC890.jpg. Instead, use filenames that reflect the content and keywords, such as “victoria-bc-seo-agency-reception.jpg.” This practice helps search engines index your images more effectively and can improve their visibility in image search results.

    By following these best practices for image optimization, you can enhance your website’s SEO, improve page load times, and provide a better user experience.

    On-Page SEO Factors: Linking

    Internal Linking

    Internal links point to other pages within your own website. They are often referred to as in-text links and are crucial for several reasons:

    • Enhance Navigation: Internal links help users navigate your site, finding more relevant content and improving their overall experience.
    • Distribute Page Authority: Linking to other pages on your site distributes page authority (link juice) across your site, helping to “power up” other product or service pages.
    • Improve SEO: Search engines use internal links to understand the structure and relevance of your content. Keyword-optimized anchor text (the clickable text) helps Google understand the context of the linked page.

    To optimize internal linking:

    • Use keyword-rich anchor text that accurately describes the linked content.
    • Link to relevant pages that provide additional value to the reader.
    • Ensure your links are natural and useful, not forced or overused.

    External Linking

    External links point from your page to a different website. These links can:

    • Provide Additional Information: Directing readers to high-quality, relevant external resources can enhance their understanding of a topic.
    • Boost Credibility: Linking to reputable sources can increase your content’s trustworthiness.
    • Help SEO: External links can signal to search engines that your content is well-researched and valuable.

    To optimize external linking:

    • Link to high-authority, non-competing websites that provide valuable information to your readers.
    • Open external links in a new window to keep users on your site while they explore additional resources.

    On-Page SEO Factors: URL Optimization

    Use HTTPS

    Ensure your website uses the secure HTTPS protocol. HTTPS is important for both security and SEO. Most browsers show an insecure warning for sites not using HTTPS, which can deter users and negatively impact your search rankings.

    Create Descriptive URLs

    • Keep URLs Short and Keyword-Rich: The URL should be concise and include relevant keywords that describe the content of the page.
    • Reflect the Page Content: The URL should accurately reflect the page’s content and be similar to or shorter than the page’s H1 heading.
    • Avoid Changing Old URLs: Generally, it’s not beneficial to change URLs of older posts solely for SEO improvements. Focus on optimizing URLs for new content.

    By following these best practices for linking and URL optimization, you can improve your website’s SEO, enhance user experience, and ensure better visibility and credibility in search engine results.

  • Stripe vs Square vs Paypal

    Here’s a quick rundown of these three major ecommerce providers and how they compare to each other. In my 25+ years of ecommerce rollouts, I have dealt with Stripe, Square and Paypal implementations as well as deployments with other providers like Authorize.net, Beanstream (WorldPay), Moneris and others. I really think the three in this article can satisfy most use cases.

    [et_pb_heading title=”Stripe” admin_label=”Stripe Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Square” admin_label=”Square Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Paypal” admin_label=”Paypal Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading]
    • Primarily focused on online payments
    • Offers more robust developer tools and customization options
    • Better suited for large-scale e-commerce and software platforms
    • Stronger international presence and multi-currency support
    • Originated as a point-of-sale (POS) solution for in-person transactions
    • Offers a more comprehensive ecosystem for small businesses (POS, inventory, payroll)
    • User-friendly interface, easier setup for non-technical users
    • Stronger in-person payment solutions, including hardware

    Comparing to Stripe and Square:

    • Fees: Generally higher than both Stripe and Square for standard transactions
    • Implementation: More widely recognized by consumers, but less developer-friendly than Stripe
    • Reputation: Stronger consumer trust, but more frequent complaints about account issues compared to Stripe and Square

    Fees:

    • Standard online transaction fee: 2.9% + $0.30 per transaction
    • International cards: Additional 1% fee
    • ACH transfers: 0.8% (capped at $5)

    Fees:

    • Standard in-person transaction fee: 2.6% + $0.10 per transaction
    • Online transaction fee: 2.9% + $0.30 per transaction
    • Keyed-in transactions: 3.5% + $0.15 per transaction

    Fees:

    • Standard online transaction fee: 3.49% + $0.49 per transaction
    • In-person transactions (with PayPal Here): 2.7% per swipe
    • International transactions: Additional 1.5% fee
    • Micropayments (under $10): 5% + $0.05 per transaction
    [et_pb_heading title=”Stripe” admin_label=”Stripe Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Square” admin_label=”Square Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Paypal” admin_label=”Paypal Heading” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_heading]

    Implementation by third-party providers:

    • Widely supported by e-commerce platforms (e.g., Shopify, WooCommerce)
    • Extensive APIs and libraries for custom integrations
    • Popular among SaaS and subscription-based businesses

    (Editor’s note: we really like implemented Stripe for clients)

    Implementation by third-party providers:

    • Integrated with many POS systems and small business software
    • Offers ready-made solutions for various industries (retail, restaurants)
    • Less common for custom software integrations compared to Stripe

    Implementation by third-party providers:

    • Widely supported by e-commerce platforms (e.g., Shopify, WooCommerce, Magento)
    • Offers various integration options, including standard buttons and custom checkout
    • Popular among small to medium-sized businesses and individual sellers
    • Less extensive API offerings compared to Stripe, but more than Square

    Public sentiment and reputation:

    • Generally well-regarded for developer-friendly tools and documentation
    • Praised for reliability and scalability
    • Some criticism for complex pricing structure and account stability issues

    Public sentiment and reputation:

    • Appreciated for ease of use and all-in-one small business solutions
    • Positive reputation for in-person payment processing
    • Some concerns about customer support responsiveness

    Public sentiment and reputation:

    • Known for its widespread consumer adoption and trust
    • Appreciated for its buyer and seller protection policies
    • Criticized for account freezes and holds, especially for high-volume sellers
    • Mixed reviews on customer support quality

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