How fast and efficiently a website loads and responds to user actions. Influenced by hosting, code, images, and plugins. The main benefits of good performance are lower bounce rates, better SEO, and higher conversions. Consider optimizing images, using caching, and minimizing scripts to improve performance.
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KB Category: General
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Website Performance
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Web Design
The process of creating the visual layout, structure, and user experience of a website. Combines aesthetics with functionality. The main benefits are a professional appearance, ease of use, and effective communication of your brand. Consider working with a professional designer to create a site that converts visitors into customers.
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SSH (Secure Shell)
A cryptographic network protocol for operating network services securely over an unsecured network. Used for secure remote access and file transfers (with SFTP). Essential knowledge for a webmaster.
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Import Database
Uncategorized
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Domain Name
The unique web address (e.g., yourbusiness.com) that people type to visit your website. It’s a critical part of your online identity and branding. The main benefits are brand recognition, professionalism, and search visibility. Consider choosing a short, memorable domain that reflects your business name.
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E-commerce
The process of buying and selling goods or services online. For small businesses, e-commerce platforms like WooCommerce or Shopify allow you to reach customers 24/7, expand your market, and automate sales processes. The main benefits are increased sales potential, lower overhead than a physical store, and access to global markets. Consider starting an e-commerce store if you have products or digital services to sell online.
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Content Management System (CMS)
A software platform (like WordPress, Joomla, or Drupal) that allows users to create, manage, and modify digital content without needing to code. For small businesses, a CMS makes website management accessible and cost-effective. The main benefits are ease of use, flexibility, and extensibility. Consider using a CMS to maintain control over your website content.
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Conversion
The act of a website visitor completing a desired action—such as making a purchase, filling out a form, or subscribing to a newsletter. Central to measuring website effectiveness and marketing ROI.
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Conversion Optimization
The process of improving a website to increase the percentage of visitors who complete a desired action (e.g. purchase sign-up). Involves A/B testing, UX improvements and data analysis.
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Business Name
The official name under which a company operates, essential for branding, legal compliance, and customer recognition. It should be consistent across all platforms (website, social media, directories). The main benefits are brand clarity, trust, and search visibility. Consider choosing a name that is memorable, relevant, and available as a domain.
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