The process of identifying the words and phrases your target audience uses in search engines. Forms the foundation of effective SEO and content strategy. The main benefits are targeted traffic, higher rankings, and better content relevance. Consider using tools like Google Keyword Planner or Ubersuggest to find valuable keywords.
Search for Keyword Research
KB Category: SEO
-
Keyword Research
-
Indexing
The process by which search engines like Google discover, parse, and store web pages in their database so they can appear in search results. The main benefits are visibility and traffic. Consider submitting a sitemap and ensuring your site is crawlable to improve indexing.
Search for Indexing -
Image Optimization
The process of reducing image file size (compression) and using proper formats (WebP, JPEG, PNG) to improve page load speed without sacrificing quality. The main benefits are faster loading times, better SEO, and improved user experience. Consider optimizing all images before uploading to your site.
Search for Image Optimization -
Google Search Ranking
The position of your website in Google’s search results for specific keywords. Higher rankings lead to more visibility and traffic. The main benefits are increased organic traffic, brand credibility, and customer acquisition. Consider optimizing your content, technical SEO, and backlinks to improve your rankings.
Search for Google Search Ranking -
External Link
A hyperlink that points from your website to a page on another domain. Used to cite sources, provide additional value, or build relationships. The main benefits are enhanced credibility and SEO value when linking to authoritative sites. Consider using external links strategically and avoid linking to low-quality or spammy sites.
Search for External Link -
Crawl Error
An issue encountered by search engine bots when trying to access a page on your site (e.g., 404, server error). Crawl errors can prevent pages from being indexed. The main benefits of fixing crawl errors are better indexing and improved SEO. Consider monitoring crawl errors in Google Search Console and resolving them promptly.
Search for Crawl Error -
Canonical URL
A HTML tag that tells search engines which version of a page is the ‘master’ or preferred version when duplicate or similar content exists. This prevents SEO dilution by consolidating ranking signals. The main benefits are avoiding duplicate content penalties and preserving link equity. Consider using canonical tags when you have multiple URLs with similar content (e.g., product variants).
Search for Canonical URL -
Broken Link
A hyperlink that leads to a non-existent page (e.g., returns a 404 error), often caused by deleted content or incorrect URLs. Broken links harm user experience and SEO. The main benefits of fixing broken links are improved navigation, better crawlability, and a more professional site. Consider using tools like Screaming Frog or online link checkers to find and fix broken links regularly.
Search for Broken Link -
Blog
A marketing tool that drives new customers, attracts a loyal following, encourages social sharing, promotes higher search rankings, and allows interaction with the audience. Easy to set up, often using platforms like WordPress.
Search for Blog -
301 Redirect
A permanent redirect from one URL to another, telling search engines that a page has moved permanently. This is crucial when changing URLs (e.g., after a site migration or restructuring) to preserve SEO value (link equity) and prevent 404 errors. For small businesses, using 301 redirects ensures visitors and search engines find the correct page. The main benefits are preserved search rankings, improved user experience, and maintained traffic. Consider implementing 301 redirects for any deleted or moved pages to avoid losing SEO value.
Search for 301 Redirect
