Bounce rate is the measure of how many website visitors come to a website, stay for a short time and then hit the back button or “bounce” back to where they came from. Search engines see the visitors return to the search engine and consider the visit to be of low value. If the visit didn’t give the vistior what they were looking for, the website is considered to be less useful. In response, search engines may move low value websites down the ranking in favour of sites with better bounce rates.
The bounce rate for B2B companies, as reported by Databox, is 0.78%. This is relatively low, and could be considered acceptable for a B2B company. Bounce rates can vary depending on a number of factors, such as the industry, the quality of the website, and the target audience. In fact, being very informative could provide a visitor with everything they need before hitting the back button.
Similar to website bounce rate is the concept of email bounce rate. A bounce rate refers to the percentage of emails that are returned to the sender as undeliverable. A high email bounce rate can be a sign of problems with the email list or the email itself, and can impact the effectiveness of an email marketing campaign. An acceptable email bounce rate will depend on the specific goals and circumstances of the campaign, but as a general rule, a bounce rate of less than 5% is considered good. If the bounce rate is higher than this, it may be necessary to review and clean up the email list or optimize the email content to improve deliverability. If an email list has a high bounce rate, the campaign service (eg. Mailchimp) may consider the email list to be too problematic.