We build lean, effective designs that highlight your brand and impress your visitors. Responsive sites, built to look stunning on any device. Mobile-friendly web designs driven by user behaviour, anchored with strong calls to action that convert leads into clients. We know what works and what doesn’t. You don’t have to tell us: we know you mission is to succeed online. Our mission is to help you succeed online.
Our sites inform your customers, keep your visitors in touch, and drive home your key messages. In short – we build websites that work, and that make you look great.
With over 20 years experience in web design and development, our team has the skills and expertise you need to take your web presence to the next level.
We Start With a Plan
We begin by getting an understanding of your current situation– new business, established businesses, a business adapting to online, or even a new client bringing over their website. We look at your competitors in the field (similar field, neighbourin area). Our findings are compiled in a business review to expose your position in your marketplace. In addition, the review gives a view into weak spots that a competitor may have missed (which we can help you to leverage).
Our websites earn their keep. It all starts with planning.
We Are Experts
We don’t just make your site pretty. We make it flexible, expandable and effective. From the first line of code forward, we keep security, search engine optimization, performance and user experience as forefront considerations.
Because our decades-long history in web development started before content management systems did, we know how to build sites from scratch. Understanding websites from the ground up means we know what works.
We Care About The Lifespan Of Your Website
Your website is the foundation of your online marketing. It’s your mothership, home base and corner of the Internet. After we launch your web design, we have a whole plan to manage it. What makes us unique: we deliver this for an affordable price that doesn’t deliver the sticker shock.
What’s a Managed Web Presence?
A Managed Web Presence is the entire process of presenting and drawing traffic to your brand online, including website design and maintenance, search engine optimization, social media, online advertising and more.
- First, you need a domain registrar to sell you a domain name.
- Then you hire a hosting company to provide a home for your site.
- Next, you need to find a web developer to create the site, a graphic designer to make it eye catching, and a writer to create compelling marketing copy.
- To keep your site software up to date and safe from malware and exploits, you’ll need a website maintenance contract.
Once you’ve signed off on your site, you need to make sure people can find it.
- To improve its Google ranking, you could bring on an SEO expert.
- You might call in a marketing company to build an email campaign.
- You can enlist a social media expert to drive up buzz and engagement online.
- If you want a press release about your new site and its offerings, you’ll need a PR distributor.
- Then there’s backlink building, lead generation, reputation management and more… so many ways to build your brand and increase your sales online!
To many business owners, all this can feel overwhelming. It’s a steep learning curve, and a big investment of time, money and energy. And you’re already so busy. You might wonder – is there an easier way?
Managed Web Presence: The All-in-One Solution
At Web321, we manage your web presence by making sure you have everything you need to build and maintain a strong foundation for online business success. All in one place, all for one monthly price.
That means: no more stressing about how to find the right domain registrar and hosting company – our vendors are vetted and tested, and are the same ones we use for our own websites.
No more wondering if your content is good enough – we’ll make sure you’re presenting your business with all its true flair and professionalism.
No more worrying what you’ll do if your site goes down – we’ll keep an eye on it at all times and have it back up in a jiffy from your most recent backup (which we do daily, automatically).
No more concern over vulnerability to hackers and malware – we scan and clean your site regularly, and make sure you have all the latest security updates.
No more nagging your developer to update your content in a timely fashion – our service team will do any 30-minute task for you at any time of day or night, usually within eight hours.
Why Do I Need a “Web Presence” Anyways?
You need to promote your business.
More than ever, the world is turning to the web to do business. They search directories like Yelp, and go to Google to search by key phrases. Directories can list your business, but you’re at the mercy of their constraints: how much space they give you; where you rank in their lists, what they do with your listing. Having your own website gives your business the freedom to market on your own terms and stand out from the crowd.
You need to provide information & answer questions.
You need to leverage the power of digital tools.
Promotion, providing information, and digital processing. Simple, right?
Well, not always…
Here’s where things can go wrong.
Web security has two main components – and you can be in trouble if either of them go wrong.
First: applications (web servers, web applications, web browsers) have a lot of code, and some of it is exploitable. To protect your site from hackers, you need experts guarding your digital fort.
Second: if you’re not locked down with good passwords and security, hackers and malware can find their way in. Are your passwords strict? Are your important assets (e.g. digital products, user information) secure?
With unlimited labour, a web presence could contain thousands of pages of content, with something for every conceivable audience. In reality, that’s never possible, because processing power, content, maintenance are all finite resources that cost time and/or money.
Keeping track of those assets, and their cost, is critical to a positive return on your investment. There’s a careful balance of creating engaging content while still keeping your content creation process affordable; keeping the right elements of the web page; attracting the right audience; and keeping it all running. It’s a big job – but much easier if you have help.
Coders are always in an arms race with hackers. To keep up with sneaky new exploits and to patch security holes, code needs to keep getting better. Keeping it up to date is critical to the continued health of your website. Without a manager updating your website regularly, its code will become more brittle and vulnerable with time.
A good message should be backed by knowledge and authority, and delivered to your target customers with a theme crafted just for them. You’re the expert on your services and products. We can help you engage with your audience on the web in a way that conveys your business’s unique expertise and personality.
Code is written to fulfill a job: take input, and create useful output. Sometimes, an application isn’t written to anticipate all types of input or output required. We understand that and work to account for code problems as they arise.
What does it take to manage a website?
Our senior people have upwards of 25 years of experience in the digital realm, while our junior members bring a fresh perspective to coding and marketing. We work hard to keep abreast of the latest trends in technology and design. In short: we know what works.
Our experience tells us what works and what doesn’t. We have a proven suite of tools, vendors and approaches that work, and empower us to run lean mean web vehicles to drive the success of your business. Our technology stack is easy to use, easy to control and creates great results.
Our experience and approach is combined with a deep knowledge of the tools we use. We deploy efficient and effective solutions for our clients.
We take all of this solid practice and technical know-how and add in something extra: street smarts. We combine the real world experience of our clients with what we know and what is technically possible, and end up with a creative and savvy approach.
How does having a Managed Web Presence help our clients?
In an era of smartphones, websites are still key to a business’ ability to prosper online. Our experience, processes and technology decisions set the stage for our clients to succeed.
Your online presence has to be findable 24×7. It has to be accessible from any location and any device. Our work to first give you a presence that follows tried and true tactics to attract and engage your customers for you. That’s followed by keeping your web presence findable, maintained and groomed for success.
With everything on your site being digital, we can evolve your web presence and even tailor it for specific audiences throughout the lifespan of your website. We have a slate of best practices in design and implementation. We continually improve our sites through easier navigation, greater functionality, and fresh content. We will assess and reassess your position to find opportunities for improvement: ways to increase your market share, and make the online part of your business as effective as it can be.