Flying Fish Winery

Nestled in the heart of the Saanich Peninsula, we are proud to be both locally and family owned and operated. Life is about passion, and we are passionate about what we do. It’s our pleasure to pass that love and passion into your finished products.

You won’t believe how good craft wine can be. If all your experience is with something your Uncle used to make decades ago, you’re in for a real surprise! Today’s craft wines are nothing like what your parents’ generation used to make back in the day.

We gave Flying Fish Winery’s website a juicy, colourful redesign that highlighted their signature products including wedding packages and fresh juice wines.

Before Web321, Flying Fish Winery was adding their content as huge images that included all the text and graphics. Not only did the big images slow down site load time, but it made the text invisible to search engines! We helped Google find them by separating the content into text and optimized images.

Marketing Goals

Flying Fish is more than a ubrew. They make wine from fresh juices. Clients bring in their own produce, some from farms on the Saanich Peninsula to turn into wines and ciders. The Winnickis and their team take the clients through the brewing and bottling process.
The marketing goal is to educate the public about what Flying Fish offers.

Business Goals

As they grow, they desire to increase their market position. They have offered new products and services to clients.

Technical Accomplishments

We have been on the journey with Flying Fish online from their basic WordPress site through to the current version: a responsive, e-commerce site with visual flair.

We redesigned the site using Divi – a user-friendly WordPress theme – and added an eCommerce store where clients can order their own winemaking supplies.

Winery and UBrew website

Technologies Used

  • WordPress
  • Divi
  • WooCommerce
  • Advanced Custom Fields
  • Gravity Forms