What’s a Managed
Web Presence?

What’s a Managed Web Presence?

A Managed Web Presence is the entire process of presenting and drawing traffic to your brand online, including website design and maintenance, search engine optimization, social media, online advertising and more.

If you’ve decided your business needs to up its game online, you may wonder: how do I get started? Traditionally, there are a lot of steps involved in boosting your brand from lightweight to legend.

  • First, you need a domain registrar to sell you a domain name.
  • Then you hire a hosting company to provide a home for your site.
  • Next, you need to find a web developer to create the site, a graphic designer to make it eye catching, and a writer to create compelling marketing copy.
  • To keep your site software up to date and safe from malware and exploits, you’ll need a website maintenance contract.

Once you’ve signed off on your site, you need to make sure people can find it.

  • To improve its Google ranking, you could bring on an SEO expert.
  • You might call in a marketing company to build an email campaign.
  • You can enlist a social media expert to drive up buzz and engagement online.
  • If you want a press release about your new site and its offerings, you’ll need a PR distributor.
  • Then there’s backlink building, lead generation, reputation management and more… so many ways to build your brand and increase your sales online!

To many business owners, all this can feel overwhelming. It’s a steep learning curve, and a big investment of time, money and energy. And you’re already so busy. You might wonder – is there an easier way?

Managed Web Presence: The All-in-One Solution

At Web321, we manage your web presence by making sure you have everything you need to build and maintain a strong foundation for online business success. All in one place, all for one monthly price.

That means: no more stressing about how to find the right domain registrar and hosting company – our vendors are vetted and tested, and are the same ones we use for our own websites.

No more wondering if your content is good enough – we’ll make sure you’re presenting your business with all its true flair and professionalism.

No more worrying what you’ll do if your site goes down – we’ll keep an eye on it at all times and have it back up in a jiffy from your most recent backup (which we do daily, automatically).

No more concern over vulnerability to hackers and malware – we scan and clean your site regularly, and make sure you have all the latest security updates.

No more nagging your developer to update your content in a timely fashion – our service team will do any 30-minute task for you at any time of day or night, usually within eight hours.

Why Do I Need a “Web Presence” Anyways?

You need to promote your business.

More than ever, the world is turning to the web to do business. They search directories like Yelp, and go to Google to search by key phrases. Directories can list your business, but you’re at the mercy of their constraints: how much space they give you; where you rank in their lists, what they do with your listing. Having your own website gives your business the freedom to market on your own terms and stand out from the crowd.

You need to provide information & answer questions.

If you spend a lot of time listening to customer phone calls, questions and emails, you’ll begin to notice the same questions coming up repeatedly. If you put the answers on your website, customers can find the information easily at any time. It gives them immediate answers, which they’ll appreciate. It also frees up staff from answering the same questions over and over.

You need to leverage the power of digital tools.

Before the Web, everything was manual. People shopped in retail stores with cash. Bank statements and invoices were mailed. Everything had many steps and took time. The Web turns all those steps into simple, quick & easy interactions: notifications, digital product, e-commerce, online order-taking. Best of all, once set-up, the digital parts of those exchanges don’t require any staff time.

Promotion, providing information, and digital processing. Simple, right?

Well, not always…

Here’s where things can go wrong.

Security

Web security has two main components – and you can be in trouble if either of them go wrong.

First: applications (web servers, web applications, web browsers) have a lot of code, and some of it is exploitable. To protect your site from hackers, you need experts guarding your digital fort.

Second: if you’re not locked down with good passwords and security, hackers and malware can find their way in. Are your passwords strict? Are your important assets (e.g. digital products, user information) secure?

Asset Management

With unlimited labour, a web presence could contain thousands of pages of content, with something for every conceivable audience. In reality, that’s never possible, because processing power, content, maintenance are all finite resources that cost time and/or money.

Keeping track of those assets, and their cost, is critical to a positive return on your investment. There’s a careful balance of creating engaging content while still keeping your content creation process affordable; keeping the right elements of the web page; attracting the right audience; and keeping it all running. It’s a big job – but much easier if you have help.

Updates

Coders are always in an arms race with hackers. To keep up with sneaky new exploits and to patch security holes, code needs to keep getting better. Keeping it up to date is critical to the continued health of your website. Without a manager updating your website regularly, its code will become more brittle and vulnerable with time.

Messaging

A good message should be backed by knowledge and authority, and delivered to your target customers with a theme crafted just for them. You’re the expert on your services and products. We can help you engage with your audience on the web in a way that conveys your business’s unique expertise and personality.

Code Problems

Code is written to fulfill a job: take input, and create useful output. Sometimes, an application isn’t written to anticipate all types of input or output required. We understand that and work to account for code problems as they arise. 

What does it take to manage a website?

Experience

Our senior people have upwards of 25 years of experience in the digital realm, while our junior members bring a fresh perspective to coding and marketing. We work hard to keep abreast of the latest trends in technology and design. In short: we know what works.

Good Decisions

Our experience tells us what works and what doesn’t. We have a proven suite of tools, vendors and approaches that work, and empower us to run lean mean web vehicles to drive the success of your business. Our technology stack is easy to use, easy to control and creates great results.

Skill

Our experience and approach is combined with a deep knowledge of the tools we use. We deploy efficient and effective solutions for our clients.

Smarts

We take all of this solid practice and technical know-how and add in something extra: street smarts. We combine the real world experience of our clients with what we know and what is technically possible, and end up with a creative and savvy approach.

How does having a Managed Web Presence help our clients?

In an era of smartphones, websites are still key to a business’ ability to prosper online. Our experience, processes and technology decisions set the stage for our clients to succeed.

Your online presence has to be findable 24×7. It has to be accessible from any location and any device. Our work to first give you a presence that follows tried and true tactics to attract and engage your customers for you. That’s followed by keeping your web presence findable, maintained and groomed for success.

With everything on your site being digital, we can evolve your web presence and even tailor it for specific audiences throughout the lifespan of your website. We have a slate of best practices in design and implementation. We continually improve our sites through easier navigation, greater functionality, and fresh content. We will assess and reassess your position to find opportunities for improvement: ways to increase your market share, and make the online part of your business as effective as it can be.

 

Ready to Supercharge your Online Presence?