Nonprofits that need a website have a dilemma: A website can be great for raising the profile of the organization, but a website built on a shoestring may fail to deliver its message nor get traction for the cause.
Websites need TLC. A garden and a website have a lot in common: They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability. The conditions need to be favourable to growth. Plant the seeds and give them some time. Nurture them. Prune the weeds (ie. spam comments and performance issues). An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security...
Here's a short cheatsheet of Elegant Theme's Divi icons: /************************************ MENU ICONS **********************************/ /*** QUOTE MARKS ***/ .et-icon-1 a:before { content: "\7c"; } /*** CLOCK FACE ***/ .et-icon-2 a:before { content: "\7d"; } /*** CLOSED PADLOCK ***/ .et-icon-3 a:before { content: "\7e"; } /*** KEY ***/ .et-icon-4 a:before { content: "\e001"; } /*** CLOUD ***/ .et-icon-5 a:before { content: "\e002"; } /*** LANDSCAPE IMAGE ICON ***/ .et-icon-6 a:before {...
March 1st is coming up fast and Calligo (www.calligo.io) clients have to find somewhere for their sites to live. This from Calligo : Important notice about your website and mail service from Calligo (previously 3 Peaks / Pacific Online) From 1st March 2021, you will no longer be able to access these hosted website or email services and should ensure you have made arrangements to migrate or back-up any data in advance of that date. Calligo, who acquired 3 Peaks and Pacific Online in 2017,...
Growth Hacking is a great option for anyone looking to grow their business fast! For anyone unfamiliar with the term, growth hacking refers to a series of techniques used to add social media followers rapidly and with minimum investment on your part. As growth hacking’s popularity grows, people are coming with more and more ways to draw followers to their brand. The tricky part is usually finding out which technique works best for you. Don’t worry, we’re here to help! So, in no...
What is it that sets one site from another? In short, brand optimization: knowing what you want to present to your potential client and how you’re going to present it. To get there, and create the online performance your brand deserves, you need to consider some important questions.
On November 1, many provinces and territories across Canada may be turning the clock back an hour for the last time. Before automation in technology, we were required to remember two special dates that required the hard labour of changing our clocks by an hour. This quirked its way into two sayings we’ve engraved into our brains “Spring Forward” and “Fall Back” - a way to depict which direction to move the hour based on the season. However, even with technology advancements that meant...
More Than Just a Website Payment Plan Picture this: you’re a small business owner looking to update your website to be functional, branded and search engine optimized. Right now, your cash flow is tight. These projects can cost you upward of $10,000. As a small business, this investment can put a huge dent in your wallet and likely extends outside your existing budget. This is a dilemma for anyone who needs to invest in a professional website for their business but is working with a...
Google’s algorithm is known to have core changes every few months to improve the quality of search results – what does this mean for you and your website? With every change to the algorithm, if not detected immediately, can lead to severe impacts on your website performance and discovery. In some instances, small businesses have had their websites penalized and others have recovered from past penalizations. How your business can be affected by updates of the Google algorithm: Website...
If you own a site, whether it is for personal use as a blog or you use it for your business, the site must be maintained frequently. The system is constantly updated and if you do not take enough care of your site through proper web maintenance, you will not attract traffic. Getting traffic and converting those visitors into customers is a key point in having a web presence. There are many things you should do to maintain your site, and we have made a list that will help you further. Be sure...
