Extensible Markup Language (XML) is a structured format used to store and transport data. In web contexts, it’s commonly used for sitemaps (e.g., XML sitemaps for search engines) and data exchange between systems. For small businesses, XML sitemaps help search engines discover and index website content more efficiently. The main benefits are improved SEO and structured data interoperability. Consider generating and submitting an XML sitemap to Google Search Console to boost your site’s visibility.
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KB Category: Technical
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XML
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URL (Uniform Resource Locator)
The web address of a specific page or resource on the internet (e.g., https://yoursite.com/services). URLs should be clean, descriptive, and include keywords when possible. The main benefits are better SEO and user understanding. Consider using SEO-friendly URLs that are short and readable.
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Web Server
A computer or software that stores, processes, and delivers web pages to users upon request. It’s the backbone of website functionality. The main benefits are reliable content delivery and secure data handling. Consider ensuring your web server is optimized and secure to maintain performance.
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Standalone Tools
Software applications that operate independently and can often be integrated with existing systems, such as email platforms, to add functionality like predictive analytics.
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SVG (Scalable Vector Graphics)
A vector image format for two-dimensional graphics that can be scaled to any size without loss of quality. Often used for logos and icons (recognized by .svg file extensions), SVGs are resolution-independent and ideal for responsive web design. They contribute to sharp visuals across devices and screen sizes.
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HTML
HyperText Markup Language, the standard language for creating web pages. Defines the structure and content of a site (headings, paragraphs, links). The main benefits are foundational knowledge for web development and content control. Consider learning basic HTML to make small edits or troubleshoot issues without developer help.
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JavaScript
A programming language that adds interactivity and dynamic behavior to websites (e.g., sliders, pop-ups, forms). Runs in the user’s browser. The main benefits are enhanced user experience and functionality. Consider minimizing and deferring JavaScript to avoid slowing down your site.
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Directory
A folder on a server that organizes files (e.g., wp-content, uploads). Proper directory structure is important for site management and security. The main benefits are organized file storage and easier backups. Consider understanding your site’s directory layout for troubleshooting and maintenance.
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File Transfer Protocol (FTP)
A standard network protocol used to transfer files between a client and a server over a network. Often used to manually upload website files. The main benefits are direct file access and control over server content. Consider using the more secure SFTP instead of FTP to protect your data during transfers.
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Front-End
The visible, user-facing part of a website — including design, layout, and interactivity (HTML, CSS, JavaScript). What visitors see and interact with. The main benefits are a polished user experience and brand representation. Consider focusing on responsive, accessible front-end design to engage all users.
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