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Business
An Old Dog With A Few Tricks: The Dogpile Search Engine
Dogpile, a name that might conjure up images of the last time you strolled through a busy park, has a rich history as a metasearch engine. Established in 1996 by Aaron Flin, a research attorney, Dogpile was born out of frustration with the search engines of the time. Flin was dissatisfied with the cluttered and often limited search results they provided. Thus, Dogpile was designed to aggregate multiple search indexes to present more organized and relevant results. Go2Net acquired Dogpile in...
Calligo Going Away And What You Can Do About Your Website
March 1st is coming up fast and Calligo (www.calligo.io) clients have to find somewhere for their sites to live. This from Calligo : Important notice about your website and mail service from Calligo (previously 3 Peaks / Pacific Online) From 1st March 2021, you will no longer be able to access these hosted website or email services and should ensure you have made arrangements to migrate or back-up any data in advance of that date. Calligo, who acquired 3 Peaks and Pacific Online in 2017,...
17 Ways To Win at Growth Hacking
Growth Hacking is a great option for anyone looking to grow their business fast! For anyone unfamiliar with the term, growth hacking refers to a series of techniques used to add social media followers rapidly and with minimum investment on your part. As growth hacking’s popularity grows, people are coming with more and more ways to draw followers to their brand. The tricky part is usually finding out which technique works best for you. Don’t worry, we’re here to help! So, in no...
Play Twenty Questions With Your Website Decisions
What is it that sets one site from another? In short, brand optimization: knowing what you want to present to your potential client and how you’re going to present it. To get there, and create the online performance your brand deserves, you need to consider some important questions.
Turning the Clock, One More Time (Daylight Savings Time)
On November 1, many provinces and territories across Canada may be turning the clock back an hour for the last time. Before automation in technology, we were required to remember two special dates that required the hard labour of changing our clocks by an hour. This quirked its way into two sayings we’ve engraved into our brains “Spring Forward” and “Fall Back” - a way to depict which direction to move the hour based on the season. However, even with technology advancements that meant...
Keeping Up With Google Algorithms
Google’s algorithm is known to have core changes every few months to improve the quality of search results – what does this mean for you and your website? With every change to the algorithm, if not detected immediately, can lead to severe impacts on your website performance and discovery. In some instances, small businesses have had their websites penalized and others have recovered from past penalizations. How your business can be affected by updates of the Google algorithm: Website...
Web Maintenance Checklist
If you own a site, whether it is for personal use as a blog or you use it for your business, the site must be maintained frequently. The system is constantly updated and if you do not take enough care of your site through proper web maintenance, you will not attract traffic. Getting traffic and converting those visitors into customers is a key point in having a web presence. There are many things you should do to maintain your site, and we have made a list that will help you further. Be sure...
It’s 2021: These Are Seven “Features” That Shouldn’t Cost Extra
When it comes to web design, there are many designers and packages available. Various players in the web industry have tried to differentiate themselves with new features and buzzwords - but how many of these “premium features” are actually standard? In many cases, your provider may be artificially throttling a feature they get for free, or in unlimited supply, just to turn around and sell it to you as something special. When looking for your next website design, make sure that you are...
Can Google Advertising Grants Help With Your Online Marketing?
Have you heard of Google grants? Google grants are another version of Google Adwords. However, this one is specifically for non-profit organizations. If you are a listed non-profit organization in Canada, then you can get $10,000 every month. In a year it becomes $12,000 with the help of google grants. All non-profit organizations need traffic and attention from people as well, like any other website. Using the internet, you can easily get the word out about your organization and gain the...