Have you heard of Google grants? Google grants are another version of Google Adwords.
However, this one is specifically for non-profit organizations. If you are a listed non-profit organization in Canada, then you can get $10,000 every month. In a year it becomes $12,000 with the help of google grants.
All non-profit organizations need traffic and attention from people as well, like any other website. Using the internet, you can easily get the word out about your organization and gain the interests of many people.
That’s great, right? So, if you want to get this opportunity, check out your eligibility, and apply now. Here is what you need to qualify for Google grant;
- You need approved charity status in Canadian Federal Non-profit or Canadian Provincial Nonprofit organization.
- Agree with google non-discrimination, usage, and donation certificate.
- Make sure you have a decent website with enough content for your viewers.
If you fulfill these three requirements, you can apply for google grants. A good application can get your organization website at the top of google’s search engine list.
However, some changes have been made to the program requirements. It includes keeping a good performance as it is needed with the google Adwords grants program.
How does Google grant program work?
The google program is based on keywords search and pay per click to advertise management. Here when a person searches for anything online, if the words are related to a keyword, it will appear on the search engine.
Pay per click is a payment module. Here you one needs to pay for the ad only when a visitor clicks on the advertisement. Otherwise, nothing is charged for it.
If you want an AdWords account, you will need to apply for it. Once the Adwords authority receives your request, they will check and explore your website for a certain time.
At first, your mission, and what you want to accomplish will be examined. Once this phase has passed, they will contact you and discuss how to integrate your website better with google. Here you will learn about developing your landing page, attracting more visitors, and improving connections with google.
If the suggested changes are made to your website, you will notice significant traffic flow to your site. Your site will jump at one of the top searches and you will get many visits to your site from all over the world.
However, google asks something in return for them. They want at least a 5 percent monthly click-through rate, and the ads placed are related to your organization. This way, both the organization and google gets some benefits.
What are the problems a non-profit organization faces with google grants?
Many organizations try to apply for the google grants program, but not all of them get accepted. Most of the organization face problems during the setup or maintaining with the google terms.
However, you don’t have to worry about that. There are booster packs available that will help you stay connected with the google grants program.
Once you use this booster pack, you will know how to use your fund to improve your website statistics. Additionally, you will know about the keywords search, and which ones can help you get better traffics for your website.
Overall, the booster pack will make google Adwords more effective on your website. After this, even if your keyword fails, the google grant system automatically brings the traffic and motivates Adword to visit your website.
Google wants to develop an understanding with the charity organizations. They want to make sure that the organization can use its revenue wisely and keep all the records up to date.
So, they can track their contacts, donations, funds, and keep things running properly. For this, they need to keep their google grants account.
If you can maintain your google grants account properly, you can control your organization data and keep it up to the mark. Along with that, you can use the account to manage the ads from Adwords as well. Optimize the advertisements and get the maximum benefit from the google grants account.
Maintaining optimizing the ads is not the only advantage you will get. It is recurrent and helps to predict marketing costs.
By using the guidelines and google grants account, you will have access to unlimited digital ads with their budget. All you need to do is select one to display on the website and let the traffic flow. The ads are paid and provided by Google.
What can you do with the google grants program?
A non-profit organization can get lots of benefits from the google grants program. It can help them hold fundraising campaigns, donations, events, and more.
On top of that, they can do all this in front of the public, so everyone knows about their activities and the good work they do. This way, the organization can gain fame easily among large numbers of people.
It all depends on how you arrange your website. If you have an impressive goal, and how you present your organization on the web, you can easily gain the attention of many viewers.
They will want to know about your organization if they like how you present it. This will help to get the word about your organization to many people.
So, focus on getting a good impression on your visitors. To get their attention, you can highlight special campaigns on the website. Promote events and point out the areas in your organization that need more attention.
Getting good website traffic flow is extremely important. Google grants know that, so they try to help you out as much as they can.
A charity organization needs attention as much as a business organization does. However, business organizations have their products to boosts business where non-profit organizations are behind.
But like any other website they can get intense traffic flow too, thanks to google grants. Now the non-profit organizations can take help from google grants and get the word out about their organization to everyone around.
On top of that, there is the latest Adwords grant PPC setup that will help you manage the existing accounts of the google grants. Get your hands on this one and start managing your website today.