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  • 8 Things To Consider TO Build A Successful Ecommerce Website

    The pandemic pushed businesses away from the traditional models and accelerated the move to online first interactions. Ecommerce has changed the face of commerce. Despite that,  most ecommerce websites will still fail.

    Things to keep in mind when building a highly successful ecommerce website:

    1. User experience: A positive user experience is critical for the success of an ecommerce website. This includes making it easy for users to find and browse products, as well as making the checkout process smooth and efficient.
    2. Mobile-friendliness: With the increasing use of smartphones and tablets to access the internet, it is important to ensure that your ecommerce website is mobile-friendly. This means that it should be easy to read and navigate on smaller screens.
    3. Product images and descriptions: High-quality product images and detailed product descriptions are essential for an ecommerce website. Customers need to be able to see what they are buying, and having detailed descriptions of products can help them make an informed decision.
    4. Payment options: Offer a range of payment options to make it easy for customers to complete their purchase. This includes accepting credit cards, PayPal, and other popular payment methods.
    5. Security: Ecommerce websites handle sensitive financial information, so it is important to ensure that your website is secure. This includes using SSL encryption and keeping your website software up-to-date. Where possible, offload jeopardy to card processors and try, if at all possible, to never hold credit card numbers in your local databases.
    6. Shipping and returns: Clearly outline your shipping and returns policies to help customers understand what to expect when they make a purchase. During the pandemic, people used online buying as a trial system. They would buy several options (near sizes, near styles, colour variants) and then use the promise of free returns to send back what they didn’t like. That was bad for online retailers. It was also bad for the environment, as some large retailers wouldn’t return them to their inventory. Returns were destined for secondary markets and landfills. Do the math of what happens in 2/3 of your sales came back as refunds?
    7. Customer service: Provide excellent customer service by offering multiple channels for customers to contact you, such as phone, email, and live chat. Customer service– the human touch– is more critical online than you may think.
    8. Search engine optimization: Optimize your ecommerce website for search engines to help increase its visibility and drive traffic to your site. This includes using relevant keywords in product titles and descriptions, and optimizing your website’s meta tags and titles.

    Retailers that focus on these key areas can build a highly successful ecommerce website that provides a positive user experience, build a solid reputation and draw in more sales.

  • Keeping Your Small Business Going In The 2023 Recession

    There are so many doomsayers out there saying that the end is nigh. The forecast keeps being kicked down the road. What is the music stops in 2023? How can a small business survive the confluence of high interest, high inflation, customer downturns and all of our pre-existing pressures. Here are a few tips that may be helpful for small businesses looking to survive a potential recession in 2023:

    1. Be proactive: Instead of waiting for the recession to hit, take proactive steps to prepare your business. This may include reviewing your budget, identifying cost-cutting opportunities, and diversifying your revenue streams.
    2. Focus on customer service: Providing excellent customer service can help your business stand out during a recession and encourage customer loyalty. Consider offering promotions or discounts to customers, and be responsive and helpful when they have questions or concerns.
    3. Diversify your customer base: Don’t rely on a single customer or market segment to drive your business. Instead, try to diversify your customer base to reduce the impact of any downturn in a particular market or industry.
    4. Stay agile: Be prepared to adapt to changing market conditions and pivot your business model if necessary. This may involve introducing new products or services, expanding into new markets, or adopting new technologies.
    5. Build a strong team: Your employees are your most valuable asset. Foster a positive and supportive work environment, and encourage open communication and collaboration to help your team work effectively during a recession.
    6. Communicate with your stakeholders: Keep your employees, customers, suppliers, and other stakeholders informed about your business and any changes that may be happening. This can help to build trust and ensure that everyone is on the same page.
    7. Seek out resources and support: There are many resources and organizations that can provide support to small businesses during a recession. Consider reaching out to your local Chamber of Commerce, Small Business Administration, or other small business support organizations for guidance and assistance.
  • What Is Data Resiliency?

    Data resiliency is about having your organization’s data always available and accessible even in the face of unexpected business disruptions such as cyber attacks. It allows a business to keep a handle on the data, continue to use the data and assess the potential for unauthorized changes or destruction (aka data vandalism).

      1. It is important for an organization to achieve data resiliency in order to ensure that its data is protected against potential failures or disasters, such as hardware failures, software glitches, power outages, natural disasters, or cyber attacks. By achieving data resiliency, an organization can ensure that its data is always available and can be recovered quickly in the event of an interruption or loss.
      2. The biggest threat to data resiliency is often cyber attacks, such as ransomware, data breaches, or malware infections. These types of attacks can compromise an organization’s data and make it unavailable, potentially leading to significant disruptions and financial losses.
      3. Data resiliency refers specifically to the ability of an organization’s data to withstand and recover from disruptions or failures. Business continuity, on the other hand, refers to the overall ability of an organization to continue operating and providing services in the face of disruptions or disasters. While data resiliency is an important part of business continuity, it is just one aspect of a comprehensive business continuity plan.
      4. There are several ways to create data resiliency, including:
        • Regularly backing up data to multiple locations or devices
        • Implementing data replication or mirroring
        • Using cloud-based storage solutions
        • Implementing robust cybersecurity measures to protect against cyber attacks
      1. A data resiliency initiative should involve key stakeholders from across the organization, including:

        • IT professionals: IT professionals should be involved in the planning and implementation of a data resiliency solution, as they will be responsible for managing and maintaining the data backup and recovery systems.
        • Business leaders: Business leaders should be involved in the data resiliency initiative to ensure that it aligns with the overall goals and strategy of the organization. They can also help to prioritize the data that is most important to the organization and ensure that it is adequately protected.
        • Employees who are responsible for managing or using the data: Employees who are responsible for managing or using the data should be included in the data resiliency initiative to ensure that their needs are taken into account and that the solution meets their requirements.
        • External partners or vendors: If the organization relies on external partners or vendors for data storage or other services, it is important to involve them in the data resiliency initiative to ensure that their systems are compatible and that the organization has access to the data in the event of a disruption.

        It is important to involve all relevant parties in the planning and implementation process to ensure that the data resiliency solution meets the needs of the organization and all of its stakeholders.

    In addition to the measures mentioned above, organizations can also consider implementing disaster recovery and business continuity plans to help ensure that they can quickly recover from disruptions and continue operating as smoothly as possible. It is important for organizations to regularly test and update these plans to ensure that they are effective in the event of an actual disruption or disaster.

    How does this matter to a website owner? As websites are becoming more integral to the overall business success, the data is also likely to be integrated. We keep track of data is used, backed-up, preserved and disseminated.

  • WordPress Trends for 2023

    It is difficult to accurately predict specific trends in WordPress design for 2023, as the field is constantly evolving and new trends and technologies are emerging all the time. However, here are a few general predictions for WordPress that developers may want to consider as they build and update sites in the coming year:

    1. Continued focus on user experience: User experience (UX) is likely to remain a top priority for WordPress developers in 2023, as more and more businesses recognize the importance of providing a seamless and intuitive experience for their users. Developers should focus on creating responsive and mobile-friendly designs, as well as making sure that websites load quickly and are easy to navigate.
    2. Shifts in technology choices. Venerable JQuery is being sidelined by React and Vue. Freelancers are going to find some career longevity by shifting gears. CSS3 is now extensively adopted and that allows so much of what JavaScript used to do can be tasked into clever implementations of CSS. Likewise, there will be a continued push in WordPress to make Gutenberg the defacto theme in lieu of Divi, Elementor and other premium themes.
    3. Increased use of artificial intelligence and machine learning: As technology advances, we may see more developers incorporating artificial intelligence (AI) and machine learning into their WordPress designs. For example, AI-powered chatbots and personalized recommendation engines could become more common, helping businesses improve customer engagement and satisfaction.
    4. More emphasis on accessibility: Ensuring that websites are accessible to users with disabilities is likely to continue to be a key trend in WordPress design in 2023. Developers should consider making their websites compliant with the Web Content Accessibility Guidelines (WCAG) to ensure that they are accessible to as many people as possible.
    5. Greater use of video and multimedia: Video and other forms of multimedia are likely to play an increasingly important role in WordPress design in 2023, as they can help to engage and inform users in a more interactive and visually appealing way. Developers should consider incorporating video, audio, and other multimedia elements into their designs to make them more engaging and interactive. As bandwidth capacity increases, it’s increasingly easy to deploy video to capture attention.
    6. Increased security measures: As cyber threats continue to evolve, it is important for developers to prioritize security when building and updating WordPress sites. This may involve implementing measures such as SSL encryption, two-factor authentication, and regular updates to plugins and themes to help protect against vulnerabilities.
  • Hiring a Webmaster vs. Retaining a Web Management Company

    Hiring a Webmaster vs. Retaining a Web Management Company

    According to data from the Canada’s Job Bank, the median hourly wage for web developers in Canada is $30.50. That works out to an annual salary of around $63,000 based on a full-time work week. It’s important to consider other costs associated with hiring an employee: benefits, training, and employment insurance. These costs can add significantly to the overall cost of putting a full-time webmaster on staff.

    It’s important to carefully consider the costs and benefits of hiring a webmaster on staff versus using a website management company, and to consult with a web design professional or marketing specialist to determine the best course of action for your business.

    Things to consider when deciding whether to hire a webmaster on staff or use a website management company:

    1. Cost. Hiring a webmaster on staff can be more expensive in the long run. A website management company may charge a monthly or annual fee for their services.
    2. Expertise. A webmaster on staff may have more in-depth knowledge of your business and its website, but a website management company may have a team of experts with a wide range of skills and experience.
    3. Time commitment. Hiring a webmaster on staff may require a larger time commitment in terms of training and management, while a website management company can handle all website-related tasks.
    4. Scalability. If your business is growing quickly or experiencing sudden spikes in traffic, a website management company may be able to scale up their services more quickly than an in-house webmaster.

    The best option for your business will depend on your specific needs and resources.

    Is Having A Full-time Webmaster Too Much AND Not Enough?

    With a webmaster on staff, you have a full-time staffer and all of the costs that come with them. A WordPress support agency can cost much less than a dedicated staffer. In a pinch, they can bring the whole force of their service to the clients in times of need. When something goes really wrong, there’s not way to scale a single webmaster, but WordPress support can commit multiple people to making a fix.

    Traditionally, WordPress support services commonly include:

    1. Troubleshooting and bug fixing. Experiencing issues with your WordPress site? We can help diagnose and fix problems.
    2. Plugin and theme support. If you’re using a plugin or theme that’s causing issues on your site, a support company can help troubleshoot and resolve the problem.
    3. Security support. WordPress support companies can help secure your site by installing and configuring security plugins, performing regular security scans, and helping you recover from a hack or malware attack.
    4. Performance optimization. If your WordPress site is running slow or experiencing other performance issues, a support company can help optimize your site’s speed and performance.
    5. Design and customization. Some WordPress support companies offer design and customization services to help you customize the look and feel of your site. Web321 adds projects to the support work. We can create custom plugins or themes.
    6. Ongoing maintenance and updates. Many WordPress support companies offer ongoing maintenance and update services to ensure your site is always running smoothly and securely.

    WordPress support services can help businesses and individuals who use WordPress to manage their websites by providing a range of technical and design support services. Beyond the basic services, Web321 offers more services to fulfill the role of a webmaster.

    When Is It Time To Hire or Retain WordPress Support?

    The best time to retain a WordPress support company is when the company is too big to ignore the Web (ie. if the company grosses more than $100k), yet small enough that they can’t bear the expense of a dedicated staff member. If a company is spending $500,000 on payroll, one full time webmaster would cost $60-80k or 11 to 16% of the overall payroll. Ideally, the webmaster role should account for 5 to 10% of the payroll. Their work should be key to digitization of the business and the marketing successes. Put another way: what’s the return-on-investment (ROI) of a full time webmaster on the payroll? If they cost $80k/yr, they need to do work that generates far more than $80k per year. Is that the case? if the role of the webmaster is only making a modest gain on the company bottom line, then a less expensive option is the better solution. A company like Web321 can come into play to help the company, but create a positive ROI. This is what we do: we take care of websites and offer WordPress support.

  • Porthole Solutions.com Acquired by Web321

    We are proud to pick up the mantle of Porthole Solutions. Back in the day, they provided full service solutions. As they said it, back then:

    We provide full web services, including hosting and domain registration, and create custom designed websites that can be maintained by you depending on your needs. With advances in technology, it is easier than ever to have a professionally designed web presence to market your products and services to your clients in the most effective way possible.

    Whether you require a brand new site or an overhaul on an existing site or perhaps you’d just like more control over your site content, give us a call and we can help you make your site what you really want it to be.

    They served a long list of great local businesses and enterprises:

  • Indigenous Funding Options in BC

    National Programs

    PacifiCan Jobs and Growth Fund 
    If you are working on a project for your business to transition to a green economy, foster an inclusive  recovery, become more competitive and create jobs for Canadians, you could get a contribution for up to 100% of the project’s cost. https://www.canada.ca/en/pacific-economic-development/services/funding/jobs-growth-fund.html 

    Natural Resources Canada Indigenous Forestry Initiative 
    Funding of up to $6.2 million available for period 2021-2023 for clean technology, forest bioeconomy,  environmental stewardship and forest resource management projects in the forestry industry that  create economic development opportunities for Indigenous peoples.

    https://www.nrcan.gc.ca/science-and-data/funding-partnerships/funding-opportunities/forest-sector funding-programs/indigenous-forestry-initiative/13125

    BDC Financing Indigenous Entrepreneur Loan 
    Purchase assets, start exporting, pay start-up or franchise fees and replenish working capital with a $350,000 loan if you have an existing business or $250,000 if you are a start-up.  https://www.bdc.ca/en/i-am/indigenous-entrepreneur

    FuturPreneur Canada Indigenous Program 
    Get a collateral-free loan of up to $60,000, along with 2 years of expert business mentoring and  resources to get your startup off the ground if you’re an Indigenous person 18–39 years old.  https://www.futurpreneur.ca/en/indigenous

    CIPO Indigenous Intellectual Property Program Grant 
    If your organization is Indigenous-led, you can get a grant up to $15,000 to help fund its IP initiatives,  like research projects, drafting policy papers, or developing educational materials.  https://www.ic.gc.ca/eic/site/108.nsf/eng/h_00010.html

    Provincial Programs 

    Tale’awtxw Aboriginal Capital Corporation (TACC) Financing Programs 
    TACC provides financing to Aboriginal Entrepreneurs including Status, Métis, Inuit and Non-Status  Indians residing in the Coast Salish Territory. We understand that it can be difficult to access financing  and we will try our best to meet your needs.  https://www.tacc.ca/financing 

    Indigenous Business Advisory Centres 
    Business advisory centres in Cranbrook, Fort St. John and Prince George help Indigenous entrepreneurs  with business startup or expansion, partnerships, and planning. These centres ensure that Indigenous

    entrepreneurs have access to business support and advice to help them reach their business goals.  https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-advisory-centres

    First Citizens Fund Business Loan Program 
    Business loans are available to Indigenous entrepreneurs in British Columbia. All Nations Trust Company  (ANTCO) delivers the Aboriginal Business Loan Program in partnership with four Aboriginal Capital  Corporations located throughout the province.

    https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-loan-program?bcgovtm=FTF

  • Installing Linux on Dell Vostro 1520 and Enabling RDP and AI Agents:

    Here’s a detailed guide to carrying out your plan:

    1. Choose a Linux Distribution:
    • Ubuntu LTS: Beginner-friendly, stable, good for AI development with tools like TensorFlow and PyTorch. Download the latest LTS version.
    • Fedora: More recent software packages, better hardware compatibility, good for AI with tools like Anaconda and scikit-learn. Download the latest version.
    • Other options: Linux Mint, Manjaro, Debian – choose based on your experience and specific needs.
    1. Create a Bootable USB Drive:
    • Download Etcher: https://etcher.balena.io/
    • Insert your USB drive (8GB+ recommended).
    • Run Etcher and select the downloaded ISO file for your chosen Linux distribution.
    • Flash the ISO onto the USB drive (be sure to back up any data on the drive).
    1. Prepare the Dell Vostro 1520:
    • Backup important data: Your existing drive will be formatted during installation.
    • Disable Secure Boot: Enter BIOS settings (F2 key during boot) and disable Secure Boot (if enabled).
    • Change Boot Order: Set USB drive as the first boot priority in BIOS settings.
    1. Install Linux:
    • Insert the bootable USB drive and restart the Vostro 1520.
    • Choose “Try Ubuntu/Fedora” (varies based on distro) to test the system.
    • If happy, click “Install Ubuntu/Fedora” and follow the on-screen instructions.
    • Choose the “Erase entire disk” option or create partitions if you want dual-booting with Windows.
    • Create a user account and set a strong password.
    • Complete the installation and restart the laptop.
    1. Enable RDP for Remote Access:
    • Ubuntu: Install and configure xrdp: sudo apt install xrdp
    • Fedora: Install and configure FreeRDP: sudo dnf install freerdp
    • Configure firewall rules: Open ports 3389 (RDP) and 5900 (X11 forwarding) in your firewall.
    • Test RDP connection from another computer using your Vostro 1520’s IP address.
    1. Setting Up AI Agents:
    • Install Python and necessary libraries: sudo apt install python3 python3-pip (or equivalent for Fedora)
    • Install your desired AI framework (TensorFlow, PyTorch, etc.) and libraries.
    • Develop your AI agent code or download pre-trained models.
    • Run your AI agents script in the background using screen or tmux for continuous operation.

    Additional Tips:

    • Download and install additional drivers if needed: https://www.dell.com/support/home/en-us/product-support/product/vostro-1520/drivers
    • Consider virtualizing your AI development environment using Docker or Vagrant for easier management and isolation.
    • Use a system monitoring tool like htop or glances to monitor CPU, memory, and network usage.
    • Secure your Vostro 1520 by setting up automatic updates and strong firewall rules.

    Resources:

    Remember, this is a general guide, and specific steps might vary depending on your chosen Linux distribution and needs. Be sure to consult the official documentation and online resources for detailed instructions and troubleshooting assistance.

    I hope this helps! Feel free to ask if you have any further questions.

  • Seven Ways To Set Up A Sponsored Website

    Seven Ways To Set Up A Sponsored Website

    Nonprofits that need a website have a dilemma: A website can be great for raising the profile of the organization, but a website built on a shoestring may fail to deliver its message nor get traction for the cause.

    There are basics needed for all websites:

    • A front page: the intro and the summary of what your nonprofit does.
    • A contact us page: a way for the public to contact your organization.
    • Social sharing: make the content appealing and engaging when shared via social media.
    • A privacy policy: establish if your website is collecting information, or if third-party add-ons collect information.

    For non-profit website should have (at a minimum):

    • A mission statement, telling visitors what you’re all about.
    • Details on what you do and why it matters.
    • News and/or a blog: keep people apprised of the most recent updates and successes.
    • Bio sections for your organization’s key members, staff, or partners.
    • Compelling imagery, incorporated throughout your site.
    • A way to accept donations, if you solicit donations from the public.
    • Calls to action (CTA): prompt visitors to sign up, email, volunteer, donation or share information about your non-profits’ goals.

    Putting together a site with these elements isn’t all that hard. With some organization and some work, it’s easy to put together an effective site.

    How To Fund A Nonprofit Website

    Nonprofits are chronically underfunded: they need to put their money into the work they do. Nonprofits need to save money but some expenses are unavoidable: electricity, phone bills, office supplies. Website development and web hosting could be something solicited for as a donation, but there is an alternative: a sponsored website.

    Websites can be expensive, but they’re an investment in a nonprofit’s outreach and marketing. When done right, they can help to achieve organizational goals: publicizing accomplishments, attracting new support, raising awareness, and publishing key documents (budgets, AGM reports, etc.).

    Fundraising campaigns have typical avenues. Pleas via email, website and social media but there are a few other options when it comes to fundraising for a subscription-based website service.

    Here are seven ways to cover off both ongoing expenses of a nonprofit and the costs directly associated with running a website:

    Accept Online Donations

    Before fundraising online, there needs to be a mechanism to accept donations: a bank account, a payment processor, and linkage to said payment processing. That linkage can come as a link to an established system like Canada Helps. It can be a recurring donation through a system on a website (ie. GiveWP). It could also be a payment form linked to the charity’s bank account via Paypal or Stripe.

    Getting a process in place to accept donations directly through your online marketing makes it easier on donors.

    Direct Appeals

    This one is an oldie but a goody: ask people for money. Phone them or email and ask for the money needed. If this is a fundraiser to afford the website in the first place, understand the costs associated with the web design and the hosting. Make that your goal to reach.

    Traditional Channels

    Use any established donors and supporter lists. Craft an appeal to email and send the request through to them with a means of donation: via eInterac, via Paypal or whatever system you may have in place to receive donations.

    Grants

    This one is a given for most non-profits: there are grants available from government and foundations who want to see an organization use the Internet to achieve their goals. Working with a designer will let a non-profit get a firm number for the grant application and provide assistance with the application process.

    Crowdfunding

    Crowdfunding has surged in popularity: platforms like GoFundMe and IndieGogo can be used to both collect donations, update donors, and share your message. We have helped with a number of campaigns. In one case, it was to raise money for a cancer victim’s family; in another, it was completion money for the first in a book series. There are different sorts of campaigns available. A campaign could be “all or nothing.” If it doesn’t reach its fundraising goal all of the donations revert to their donors. Crowdfunding needs its own set-up and the level of effort can be great, but so can the payoff.

    Sponsored Web Pages

    Does the website need some community champions? When little league teams need support, they canvas the local business community. They ask for support and in exchange, they put up banners of the businesses and make mention of them. The pages of a nonprofit’s website can be sponsored by businesses with a recognition and link through to their business.

    Banner Ads

    If the site has some very handy information, maybe it draws a lot of traffic. If that’s the case, it could be a good candidate for banner ads. Google Adsense is more strict in its application process, but it is still a decent way for a popular site to earn an income.

    If Google Adsense doesn’t appeal for whatever reason, it is easy to set-up a banner system in a website to link through to your own list of advertisers. Often that takes more upkeep than tasking it off to an advertising service.

    How do you raise money to fund your subscription-based nonprofit website? Have any other fundraising ideas? Anything that we missed? Contact us.

     

  • Top 7 Signs A Website Is Abandoned

    Top 7 Signs A Website Is Abandoned

    Websites need TLC. A garden and a website have a lot in common:

    • They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability. 
    • The conditions need to be favourable to growth.
    • Plant the seeds and give them some time.
    • Nurture them.
    • Prune the weeds (ie. spam comments and performance issues). 

    An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security exploits, and not adhere to the current legislation. 

    I get approached by many website owners and their websites have tell-tale signs of websites in trouble.

    Something Major Has Broken

    Several years ago, one version of PHP (version 5.6) was in common use. It was replaced by PHP 7 and its sub-versions. That broke a lot of the Internet. Some web hosts have kept support going for the old sites, but that exposes their systems to security exploits. One by one, they’ve been emailing clients with warnings that support for the old system has lapsed. When the support is pulled, some websites will crash entirely. 

    The Forms Don’t Work

    Website forms are critical to connecting with clients– both current and potential. If the web-based forms no longer work, it’s a sign that something has busted along the way. Some examples of what could have gone wrong: 

    • Web forms need spam proofing, often called “Captcha.” if something has changed and the website can no longer connect, the forms won’t work.
    • The mail connection may be broken. If the forms need a working mail system, maybe that has broken down. There’s nothing wrong with periodically testing your own forms to make sure the connections are intact.
    • The web form license may be out of date. Products like Gravity Forms need to be annually renewed to stay in working order. Did someone renew the licenses?

    It’s Not Mobile Ready

    This is 2024. The majority of website traffic comes from phones and other mobile devices. Granted: a big screen lets things look their best, but all websites need to look okay on mobile. If a website looks bad on a phone, it didn’t get the mobile readiness (aka responsive) pass. Making the choices required to make a mobile website look great takes work and if it’s not mobile-ready, that was skipped or it fell into disrepair. 

    Just another WordPress Website

    Remember when people bought VCRs and the clock kept flashing 12:00? They hadn’t finished the set-up. When a site’s slogan or subtitle reads “Just another WordPress Website” it says to the world: 

    • We gave up before we were finished
    • We launched with the basics, so we likely skipped optimizations and security safeguards.
    • We may not know what we’re doing. Don’t take it personally: maybe you hired someone who didn’t know what they were doing.

    Copyright 2018… 2017…. 1066….

    A copyright, in part, is a legal defence of your web content. More than that, it’s a datestamp that speaks to when your website was last overhauled or updated. I’ve recently seen websites with “Copyright ©2004” A lot has happened with web technology in the last 20 years. An old website may be missing out on many technological advents. At the very least: mobile readiness. An old website may have dodgy security in place. It could have outdated information. A website should have a refresh every three years. If the copyright is much older than that, the site may not have relevant information.

    Your Designer Is Gone

    Some designers put a link to their website at the bottom of a client’s site. At Web321, we do that unless expressly asked to not include it. Web design is a field where people enter and leave. The low-level skills needed to roll out a website can be adopted by former graphic designers, former writers, and former marketers. If it’s easy to get into the field, it’s easy to get out. Some web designers just pack up. If their site is down, then they are likely gone too. They may be on the beaches of Thailand defending their camera from monkeys, but you’re left with an aging website. Check your footer, if the link goes to a dead page or a hacked page, then maybe your web designer has retired, died or just moved to Chang Mai.

    Your Designer’s Copyright

    Web designers often have the “Cobblers Shoes Dilemma.” While their client sites look good, their own sites have aged. Maybe your designer’s website is still going through the miracle of automatic updates and recurring billing, but if their copyright is several years out of whack, maybe they did abandon their own website and, by extension, their clients. I tried following up with one designer to see if they were in business still. According to their website and their social media accounts, they dropped off the Internet five years ago. Poof. Guess the quality of support one gets from a phantom. 

    What If Your Site Has Been Abandoned?

    Get Control Back

    Try to get in touch with your former designer. If that fails, get in touch with the service provider that hosts the website. If you don’t know who is hosting your site, ask for help from a web developer to connect the dots.

    If you have the login credentials to WordPress or the web hosting: that’s great. If you don’t, get in touch with the service provider and plead your case. It’s not uncommon for this to happen. If your credit card is attached to the hosting account, then it’s possible for them to consider your claims to be valid. If they won’t go for it, see if you can get access to the domain name and its registration. From there, an updated alternative web host can be used. The domain name can be pointed to the new web hosting. If you have an administrator-level WordPress account for your website, you can get into the site and make a complete duplicate of the site. Pick it up, move it to a new host and voila: control.

    Worst comes to worst, if you’ve lost hosting and WordPress access, maybe consider building a new website from scratch: crib what you can from the old site and start the new site. 

    If you have lost access to the domain registration: that’s more challenging. Domain name registrars have layers of defenses to prevent bad actors from getting control of domain names. The first play for a bad actor is often to impersonate the rightful owner. It can be difficult to convince a registrar. If that’s ultimately impossible, then rebrand: register a similar domain name and re-do all of the marketing material as well as your email addresses. It’s a worst-case scenario, but sometimes it’s the only recourse. 

    Get Help

    Some of these steps are painful and difficult to navigate. Most business owners are not web developers or web design consultants– they’re anything but. If you’re out of your league on reviving your website, get professional help. No surprise: rescues like this are common for me. Feel free to reach out: [email protected] or 1-844-493-2321