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Tag: SEO

  • The Definition of Generative Engine Optimization (GEO)

    Think of GEO as the evolution of SEO for the AI era. Instead of just trying to rank high on Google, you’re now optimizing your content so that AI platforms like ChatGPT, Perplexity, Google AI Overviews, and Claude actually cite and recommend your brand when people ask questions.

    The AI search revolution is happening now. New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. The question isn’t whether to start with GEO—it’s how quickly you can adapt. Here’s the shift: When someone used to search “best project management tools,” they’d get a list of links to click through. Now they ask ChatGPT the same question and get a complete answer with specific recommendations—and you want to be one of those recommendations.

    GEO is about making your content so clear, authoritative, and well-structured that AI engines naturally want to reference you as a trusted source. It’s not about gaming the system—it’s about becoming genuinely useful to both humans and AI.

    The goal? When AI answers questions in your industry, your brand shows up as the expert source, not your competitor’s.

    How to Win at GEO: 8 Proven Strategies

    1. Write Like You’re Having a Conversation

    AI engines love natural, conversational content because that’s how people actually ask questions now.

    Instead of: “GEO implementation requires strategic content optimization”
    Try: “Want to nail GEO? Start by writing like you’re explaining it to a friend”

    Quick win: Read your content out loud. If it sounds robotic, rewrite it until it flows naturally.

    2. Get Featured in High-Ranking List Articles

    This is the #1 fastest path to GEO success. Appearing in lists or articles that are already ranking highly is one of the most consistent ways to get the attention of generative search engines.

    Action steps:

    • Create comprehensive “best of” lists in your industry
    • Pitch to be included in existing top-ranking lists
    • Build relationships with sites that publish industry roundups

    3. Build Real Authority (E-E-A-T Still Rules)

    AI loves authority. Content with stats, expert quotes, or credible links is more likely to get picked up.

    Authority boosters:

    • Add author bios with real credentials
    • Include original research and statistics
    • Quote recognized experts in your field
    • Get backlinks from respected domains
    • Publish consistently (weekly is ideal)

    4. Answer Questions Directly and Completely

    Generative engines are built on natural language, so your content should feel like a chat with a friend—not a lecture.

    Format for success:

    • Lead with a clear, direct answer
    • Use question-based headings (H2: “How does X work?”)
    • Include TL;DR sections at the top
    • Structure with bullets and short paragraphs

    5. Optimize for Each AI Platform Differently

    Different AI engines prioritize different things:

    For ChatGPT:

    • Use structured summaries and TL;DR sections
    • Include consistent formatting with headers and bullets
    • Focus on multi-intent queries

    For Perplexity:

    • Include transparent citations and editorial structure
    • Add original statistics and comparisons
    • Use short, declarative statements

    6. Focus on Long-Tail, Question-Based Content

    Queries on AI platforms now average 10-11 words, up from 2-3 on Google. People are asking complete questions.

    Target phrases like:

    • “How do I choose the best…”
    • “What’s the difference between X and Y?”
    • “Why should I use X instead of Y?”

    7. Use Technical SEO as Your Foundation

    AI engines still need to find and understand your content:

    • Schema markup: Help AI understand your content structure
    • Site speed: Fast sites get crawled more effectively
    • Mobile optimization: Essential for AI accessibility
    • Clean URLs: Use descriptive slugs like /best-crm-tools-2025

    8. Create Original, Data-Driven Content

    Publish original research, whitepapers, and expert commentary. Focus on creating unique, data-driven content that positions your brand as an industry authority.

    Content that wins:

    • Original surveys and research
    • Industry reports with new data
    • Expert interviews and commentary
    • Case studies with specific metrics

    The Bottom Line

    Success used to mean ranking at the top of the SERP. Looking forward, there may not even be a “top spot.” Instead, you need to become the top recommendation—the solution AI tools choose to recommend in their answers.

    GEO isn’t about replacing your SEO efforts—it’s about extending them. The brands that win in 2025 will be those that optimize for both traditional search and AI engines, creating content that serves humans and machines equally well.

    Start simple: Pick one piece of content, rewrite it conversationally, add some authority signals, and structure it for easy AI consumption. Then track whether you start appearing in AI-generated answers for relevant queries.

  • Bounce Rate

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    Bounce rate is the measure of how many website visitors come to a website, stay for a short time and then hit the back button or “bounce” back to where they came from. Search engines see the visitors return to the search engine and consider the visit to be of low value. If the visit didn’t give the vistior what they were looking for, the website is considered to be less useful. In response, search engines may move low value websites down the ranking in favour of sites with better bounce rates.

    The bounce rate for B2B companies, as reported by Databox, is 0.78%. This is relatively low, and could be considered acceptable for a B2B company. Bounce rates can vary depending on a number of factors, such as the industry, the quality of the website, and the target audience. In fact, being very informative could provide a visitor with everything they need before hitting the back button.

    Similar to website bounce rate is the concept of email bounce rate. A bounce rate refers to the percentage of emails that are returned to the sender as undeliverable. A high email bounce rate can be a sign of problems with the email list or the email itself, and can impact the effectiveness of an email marketing campaign. An acceptable email bounce rate will depend on the specific goals and circumstances of the campaign, but as a general rule, a bounce rate of less than 5% is considered good. If the bounce rate is higher than this, it may be necessary to review and clean up the email list or optimize the email content to improve deliverability. If an email list has a high bounce rate, the campaign service (eg. Mailchimp) may consider the email list to be too problematic.

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  • Technical SEO

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    Technical Search Engine Optimization (SEO) is about getting the technical parts of SEO right. Technical SEO is often called, “On page SEO” — it amounts to everything that a website owner can directly affect or control by altering the HTML, altering the content and/or altering the server performance. More on SEO and our SEO consulting.

    • Website Code Architecture – is it too bloated for the job it’s doing? Ensuring a logical, crawlable site structure that helps search engines understand and index content efficiently.
    • Website Navigation Structure – does it link to what people want to find?
    • Security: Implementing HTTPS and other security measures to protect user data and build trust.
    • Duplicate Content – Don’t repeat yourself. Seriously, don’t repeat yourself.
    • Load Speeds – A big delay will cost you visitors and business.
    • Pagination – If a page is too large, consider pagination to break it up.
    • Canonicalization – Content Management Systems sometime provide many routes to one page– canonicalization cleans that up.
    • Internal Link Structure – make sure the linking makes sense in terms of names and organization.
    • Calls to Action – A CTA will drive customers to commit an action that may lead to business. You need that to deliver something of value to your audience.
    • Images & Optimization – Use optimization steps to make the website as speedy as possible.
    • Web Analytics & Webmaster Tools – Use reporting tools to know how the site is doing and what’s getting attention.
    • Schema – Make content machine readable for the sake of search engines.
    • Sitemap(s) – An XML Sitemap can deliver the site links to search engines.
    • Robots.txt file – The robots.txt file sets the rules that search engines should follow.
    • Use of Flash – Flash left the party years ago. If you have it, get it removed or replaced.
    • JavaScript SEO: Ensuring proper rendering and indexing of JavaScript-heavy websites.

    On-page SEO contrasts with “off-page SEO” which are all the things that happen out there on the Internet to affect search engine position. For example, no matter how well formatted a web page may be, there’s no way to make Google index the page or highlight it favourably.

    Making search engines love your content is easier said than done. It takes quite a bit of behind-the-scenes tweaking and testing, regardless of whether you’re a novice or a seasoned SEO writer. If you’re baffled about how to approach crafting quality content for search engines, don’t despair! We pride ourselves on having a good technical SEO game. We can get your house in order.

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  • Mobile Optimization

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    Mobile optimization matters for your business website. It significantly impacts on the user experience of visitors accessing your website on a mobile device vs. the desktop version. It can be difficult for users to navigate, read content, and complete tasks on a small screen. They will back out and try another website. That’s called “bounce rate.” A high bounce rate (the percentage of visitors who leave your website after only viewing one page) and decreased conversions (the number of visitors who take a desired action, such as making a purchase). Google watches for bounce rates and considers site with high bounce rates to be uninformative or not that useful to the end user. In response, they may bury the position of a website that performs poorly in mobile.

    Reasons why mobile optimization is important for businesses:

    1. Increased mobile usage: More eople are accessing the internet on their smartphones, and this trend is expected to continue. In fact, it is estimated that by 2025, 75% of internet users will access the internet exclusively via mobile devices.
    2. Better user experience: A mobile-optimized website provides a better user experience for visitors accessing your website on a mobile device. This includes faster load times, easy navigation, and content that is easy to read on a small screen.
    3. Improved search engine rankings: Google takes into account the mobile-friendliness of a website when ranking search results. This means that a mobile-optimized website is more likely to rank higher in search results, which can lead to more traffic and more potential customers.
    4. Increased conversions: A mobile-optimized website can lead to increased conversions because it provides a better user experience, which can make it easier for customers to complete tasks such as making a purchase.

    Mobile optimization is important for your business website because it can improve the user experience, increase traffic, and drive conversions. With the increasing use of mobile devices to access the internet, it is essential for businesses to ensure that their website is optimized for mobile.

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  • Yoast SEO

    Yoast SEO (aka “WordPress SEO”) helps users to optimize their website for search engines. It assists with on-page SEO, analysis and optimizes the content of pages and posts, generate XML sitemaps, and manage the display of titles and meta descriptions in search results.

    One of the key features of Yoast SEO is its ability to analyze the content of pages and posts and provide recommendations for improving the SEO of that content. This includes checking for the use of targeted keywords, the length and structure of the content, and the presence of internal and external links. The plugin also allows users to set custom titles and meta descriptions for their pages and posts, which can help to improve their visibility in search results.

    In addition to its on-page SEO features, Yoast SEO also provides tools for managing the technical aspects of a website’s SEO, such as generating and submitting XML sitemaps and creating and verifying Google Search Console and Bing Webmaster Tools accounts.

    Overall, Yoast SEO is a useful tool for helping website owners to improve the search engine visibility of their WordPress site and increase traffic from search engines.

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