Small business owners need to pay attention to their Google Business profile. Given the power and reach of Google, having a business profile is like getting a desk somewhere at Google where you get to influence how people find your business. Some people don’t even leave Google before they make a decision about your business. Done right, a Google Business Profile helps reach more potential customers by increasing online visibility.
First, make sure that all of the information on your Google Business profile is accurate and up-to-date. This includes your business name, address, phone number, and hours of operation. You should also include a description of your business and the products or services you offer.
Add high-quality photos of your business and products to your profile. These photos should be clear and well-lit, and showcase the best aspects of your business.
Another important step is to encourage your customers to leave reviews on your Google Business profile. Positive reviews can help improve your online reputation and attract new customers. You can encourage customers to leave reviews by including a link to your Google Business profile on your website and social media pages, and by asking satisfied customers to leave a review.
Be sure to monitor and respond to any reviews or questions that are left on your Google Business profile. This can help build trust with potential customers and show that you value their feedback. When people leave feedback (good or bad) respond and show that you care. They took the time to comment and you have to honour that in some way. At the very least, it makes them feel heard. It makes your business human– not some faceless corporation.
By optimizing your Google Business profile, you can improve your online visibility and reach more potential customers in British Columbia. By accurately representing your business and encouraging positive reviews, you can build trust and attract more customers to your small business.
Does this still sound hard? No problem: we would love to help. Contact Web321 and we can’t get you set-up on Google Business and take care of other tasks that keep a website in tip top shape.