Seven Ways To Set Up A Sponsored Website

by | Apr 27, 2022 | Association, Business | 0 comments

Nonprofits that need a website have a dilemma: A website can be great for raising the profile of the organization, but a website built on a shoestring may fail to deliver its message nor get traction for the cause.

There are basics needed for all websites:

  • A front page: the intro and the summary of what your nonprofit does.
  • A contact us page: a way for the public to contact your organization.
  • Social sharing: make the content appealing and engaging when shared via social media.
  • A privacy policy: establish if your website is collecting information, or if third-party add-ons collect information.

For non-profit website should have (at a minimum):

  • A mission statement, telling visitors what you’re all about.
  • Details on what you do and why it matters.
  • News and/or a blog: keep people apprised of the most recent updates and successes.
  • Bio sections for your organization’s key members, staff, or partners.
  • Compelling imagery, incorporated throughout your site.
  • A way to accept donations, if you solicit donations from the public.
  • Calls to action (CTA): prompt visitors to sign up, email, volunteer, donation or share information about your non-profits’ goals.

Putting together a site with these elements isn’t all that hard. With some organization and some work, it’s easy to put together an effective site.

How To Fund A Nonprofit Website

Nonprofits are chronically underfunded: they need to put their money into the work they do. Nonprofits need to save money but some expenses are unavoidable: electricity, phone bills, office supplies. Website development and web hosting could be something solicited for as a donation, but there is an alternative: a sponsored website.

Websites can be expensive, but they’re an investment in a nonprofit’s outreach and marketing. When done right, they can help to achieve organizational goals: publicizing accomplishments, attracting new support, raising awareness, and publishing key documents (budgets, AGM reports, etc.).

Fundraising campaigns have typical avenues. Pleas via email, website and social media but there are a few other options when it comes to fundraising for a subscription-based website service.

Here are seven ways to cover off both ongoing expenses of a nonprofit and the costs directly associated with running a website:

Accept Online Donations

Before fundraising online, there needs to be a mechanism to accept donations: a bank account, a payment processor, and linkage to said payment processing. That linkage can come as a link to an established system like Canada Helps. It can be a recurring donation through a system on a website (ie. GiveWP). It could also be a payment form linked to the charity’s bank account via Paypal or Stripe.

Getting a process in place to accept donations directly through your online marketing makes it easier on donors.

Direct Appeals

This one is an oldie but a goody: ask people for money. Phone them or email and ask for the money needed. If this is a fundraiser to afford the website in the first place, understand the costs associated with the web design and the hosting. Make that your goal to reach.

Traditional Channels

Use any established donors and supporter lists. Craft an appeal to email and send the request through to them with a means of donation: via eInterac, via Paypal or whatever system you may have in place to receive donations.

Grants

This one is a given for most non-profits: there are grants available from government and foundations who want to see an organization use the Internet to achieve their goals. Working with a designer will let a non-profit get a firm number for the grant application and provide assistance with the application process.

Crowdfunding

Crowdfunding has surged in popularity: platforms like GoFundMe and IndieGogo can be used to both collect donations, update donors, and share your message. We have helped with a number of campaigns. In one case, it was to raise money for a cancer victim’s family; in another, it was completion money for the first in a book series. There are different sorts of campaigns available. A campaign could be “all or nothing.” If it doesn’t reach its fundraising goal all of the donations revert to their donors. Crowdfunding needs its own set-up and the level of effort can be great, but so can the payoff.

Sponsored Web Pages

Does the website need some community champions? When little league teams need support, they canvas the local business community. They ask for support and in exchange, they put up banners of the businesses and make mention of them. The pages of a nonprofit’s website can be sponsored by businesses with a recognition and link through to their business.

Banner Ads

If the site has some very handy information, maybe it draws a lot of traffic. If that’s the case, it could be a good candidate for banner ads. Google Adsense is more strict in its application process, but it is still a decent way for a popular site to earn an income.

If Google Adsense doesn’t appeal for whatever reason, it is easy to set-up a banner system in a website to link through to your own list of advertisers. Often that takes more upkeep than tasking it off to an advertising service.

How do you raise money to fund your subscription-based nonprofit website? Have any other fundraising ideas? Anything that we missed? Contact us.

 

ECommerce Transaction Alternatives For WordPress.

When choosing an alternative to WooCommerce, consider specific needs, such as the type of products you’re selling, payment requirements, and desired features. Each of these plugins offers unique strengths that may better suit your ecommerce goals.

Setting Up A Custom Color Scheme For Divi

I have attached the file that I used my case.One Divi feature is”Color Scheme.” It presets for green, orange, pink, red and its default blue color schemes that influence the colors of borders, buttons and other accents on a baseline Divi theme. What happens if none of...

Webflow Price Increases

Webflow's recent price increase of approximately 44% for its CMS plans has sparked significant reactions among its user base, particularly among freelancers, agencies, and developers. Here are some key points and side effects based on user feedback: User Reactions and...

NXDOMAIN and DNS_PROBE_FINISHED_NXDOMAIN

An NXDOMAIN error, which stands for “Non-Existent Domain,” occurs when a domain name cannot be resolved by DNS servers. This error is common in various contexts, including WordPress sites.

9 Trends & Flexes In 2024 Web Design

The landscape of web design continues to evolve, embracing new technologies and design philosophies that enhance user experience, accessibility, and visual appeal.

Give Marketers A Perk: A Marketing Job WITHOUT Website Management

With all of the talk of workplace overload and the heavy job requirements, taking something off of a marketer’s plate provides two big wins: it give the marketer more breathing room to accomplish the important things in their job; and it offers the business owner some continuity on the public face of their brand– their website. Here’s our exhaustive list of ways a WordPress maintenance plan can help a marketer do their job better.

The Juggling Act of Priorities for a WordPress Developer

Being a WordPress developer is akin to performing a delicate juggling act. With numerous tasks requiring attention, from translating visual designs into functional websites to ensuring optimal performance and security, managing priorities becomes crucial. We put a lot of effort putting together an in-depth look at how a WordPress developer can effectively balance these responsibilities.

SEO In the World of Artificial Intelligence

Getting An Audience via Search Engine Optimized Content There's a new sheriff in town. Its name is "Search Generative Experience." For a while now, Google has been moving from being the world's biggest index of web pages do being the destination unto itself. Its...

Stripe vs Square vs Paypal

Here’s a quick rundown of these three major ecommerce providers and how they compare to each other. In my 25+ years of ecommerce rollouts, I have dealt with Stripe, Square and Paypal implementations as well as deployments with other providers like Authorize.net, Beanstream (WorldPay), Moneris and others. I really think the three in this article can satisfy most use cases.

Five Tips For AI In Content Creation

There’s a lot to consider about the practical aspects of creating content with AI but also the creative collaboration between human intelligence and artificial intelligence.

Understanding CSS Media Queries

CSS media queries are a powerful tool that allow you to apply different styles based on the characteristics of the device or viewport. They enable you to create responsive designs that adapt to different screen sizes, resolutions, and device types (desktop, tablet, mobile, etc.).

Spring into 2024: 30 Great Backlink Sources

Creating backlinks, which are links from one website to another, is a fundamental aspect of search engine optimization (SEO). They act as a "vote of confidence" from one site to another, indicating to search engines that the content is valuable, credible, and useful....

Getting More from Your CRM: Integrating GlueUp with WordPress

Customer relationship management (CRM) systems like GlueUp are invaluable for managing contacts, deals, and business relationships. However, the data in these systems often remains locked away, unseen by your wider customer base. Integrating your CRM with your...