Some recommendations to improve its SEO and potentially catch up with the competitors out there. Consider these factors when you seek to get the best web design outcome.
Improve Site and Page Authority: If The site and page authority of your site is lower than that of your competitor get mentioned by others: clients, citation websites, etc.. These metrics are used by search engines to determine the credibility and relevance of a website. You can improve these metrics by gaining high-quality backlinks from reputable websites.
Optimize Meta Descriptions: Make sure the meta descriptions are well-written, but it could be optimized further by including more relevant keywords. This can help improve the website’s visibility in search engine results.
Improve Keyword Usage: Do an analysis. If that doesn’t show specific keywords that are close to your needs, then it’s time to do some competitive research. It’s important to identify and use relevant keywords in the website’s content, meta tags, and alt tags to improve its search engine rankings.
Content Updates: Regularly updating the website with fresh, high-quality content can help improve its search engine rankings. This could be in the form of blog posts, new product descriptions, or updates to existing content.
Improve Load Speed: Loading speed is a tie-breaker when it comes to awarding ranking. It’s always beneficial to aim for the fastest load speed possible. This can be achieved by optimizing images, reducing the use of unnecessary scripts, and using a reliable hosting service.
Use H1, H2, H3 Tags Effectively: These tags are used by search engines to understand the content of a webpage. Make sure to use these tags effectively to highlight the main topics and subtopics of your content. H1, H2, etc. are organization tags that can get formatted. Don’t fall into the trap of using them to block out space. Pay attention to the hierarchy. Likewise, using orderered and unordered lists is a good way to organize content for search engines and users alike.
Robots.txt: This is a file that is usually generated by a plugin like Yoast SEO. It will tell search engines to ignore some pages. It can also point to an XML sitemap.
XML Sitemap: Plugins like Yoast SEO can auto-generate all of the code needs to tell a search engine where your important pages and contents reside. It spoon feeds the search engine paths to your content.
SEO is a long-term strategy and improvements may take time to show results. It’s also important to regularly monitor and adjust your SEO strategy based on changes in search engine algorithms and competitor activities.