KB Category: Concepts

Local SEO differs significantly from regular SEO, which typically targets a national audience. The key difference is in the search intent and geographical targeting. For instance, when someone types “best SEO company Vancouver BC” versus “top SEO companies,” the former query is focused on finding SEO services within a specific locality, whereas the latter is a broader, national search. More on SEO and our SEO consulting.

For local businesses that provide services or sell products within a specific area, it’s essential to prioritize local SEO. This approach ensures that your business appears in search results when potential customers in your vicinity are looking for your services. Competing for local keywords is generally more manageable and effective than targeting highly competitive national keywords.

For example, if you own a digital marketing agency in Vancouver, BC, you would focus on optimizing for keywords such as “SEO services Vancouver,” “digital marketing Vancouver,” or “Vancouver SEO experts.” These terms help your business appear in local search results, attracting customers who are specifically looking for services in Vancouver.

Local SEO also involves optimizing your Google My Business profile, ensuring your business information is accurate and up-to-date, and encouraging customer reviews. These factors significantly influence your local search rankings.

When someone searches for “SEO services” from Vancouver, the Search Engine Results Pages (SERPs) will likely show a mix of local businesses and high-ranking national companies. However, the local intent of the search means that Google will prioritize displaying local results, especially if the searcher is looking for nearby services. This local prioritization helps small businesses compete against larger, national companies by targeting the local audience more effectively.

Let’s Talk About Local SEO

A backlink is a hyperlink that connects one webpage on a site to a webpage on a different site. Essentially, it is a link that directs users back to your site from another site. Unlike internal links, which connect pages within the same website, backlinks originate from external sites.

Conducting a backlink analysis, called a “backlink audit service”, of your competitors allows us to identify the sources of their backlinks, including directories they are listed in, forums they participate in, and blogs they engage with. This analysis is vital for understanding where your competitors’ traffic originates.

By auditing your competitors’ backlinks, you can discover what strategies they are using that you might be missing. Additionally, this audit provides a list of potential backlink opportunities, helping you to enhance your site’s visibility and stay ahead of the competition.

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][/et_pb_post_title][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Ghosting refers to a situation where a web designer suddenly stops responding to emails, phone calls, or any other forms of communication from a client or colleague. This can occur at any stage of a project, from initial inquiries and negotiations to mid-project developments or even post-completion follow-ups. Here’s a detailed breakdown of what ghosting might involve and its implications:

Characteristics of Ghosting:

1. Sudden Silence: The web designer abruptly ceases all communication without prior warning or explanation.
2. No Response to Follow-ups: Despite repeated attempts by the client or colleague to reach out via emails, phone calls, messages, or social media, there is no response.
3. Incomplete Projects: Projects may be left unfinished, leading to delays and additional costs as the client may need to find another designer to complete the work.
4. Lack of Professionalism: Ghosting is generally viewed as highly unprofessional and can severely damage the reputation of the designer.

Possible Reasons for Ghosting:

1. Overwhelmed with Work: The designer might be taking on more projects than they can handle and ends up unable to manage all the commitments.
2. Personal Issues: Personal emergencies or health problems can sometimes lead to unavailability, though this should ideally be communicated.
3. Conflict Avoidance: The designer might be avoiding a difficult conversation regarding delays, scope changes, or other project issues.
4. Lack of Interest: They may lose interest in the project or find it unprofitable, leading them to disengage without formal notice.
5. Fraud. It’s sad to say, but some businesses collect as much money as possible and then take off. In one example, a hardware support consultant needed money to effect a move across the country. He collected advances and deposits from all of his clients, he withdrew the money and left. It happens.

Implications for Clients:

1. Project Delays: Unanticipated delays can disrupt timelines, especially if a significant part of the project remains unfinished.
2. Financial Impact: Clients may incur additional costs to hire a new designer to complete the project or redo incomplete work.
3. Loss of Trust: The trust between client and designer is eroded, which can affect future collaboration opportunities.

How to Mitigate the Risk of Ghosting:

1. Clear Contracts: Establish detailed contracts outlining communication expectations, project milestones, and consequences for non-communication.
2. Regular Check-ins: Schedule regular check-ins or updates to monitor the project’s progress and maintain open lines of communication.
3. Backup Plans: Have a contingency plan in case the primary designer becomes unavailable. This could involve secondary contacts or having another designer on standby.
4. Professionalism: Choose designers with a proven track record of reliability and professionalism. Check references and reviews before committing to a project.

Steps to Take if You Are Ghosted:

1. Document Everything: Keep records of all communication attempts and project details.
2. Reach Out Through Multiple Channels: Try to contact the designer through various means, including email, phone, social media, and professional networks.
3. Set a Deadline: Give a final deadline for response, indicating potential next steps (e.g., contract termination, seeking legal advice).
4. Seek Alternatives: Begin looking for another designer to take over the project, ensuring minimal disruption.
5. Legal Action: In extreme cases, consider legal action if there is a breach of contract and significant financial loss.

Understanding ghosting in this context highlights the importance of professional communication and clear contractual agreements in web design projects.[/et_pb_text][et_pb_button button_url=”https://web321.co/contact-wordpress-support/#contact” button_text=”Need Help?” button_alignment=”center” _builder_version=”4.25.1″ custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_bg_color=”#4e0b58″ button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”|500||on|||||” button_use_icon=”off” custom_margin=”18px||||false|false” custom_padding=”12px|48px|12px|48px|true|true” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#87176b” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#C3C3C3″ button_letter_spacing__hover_enabled=”off|desktop” button_letter_spacing__hover=”1px”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

To use CPanel SSH Access to get credentials for Putty and login, you can follow these steps:

1. 1. Log in to your CPanel account.
   2. Scroll down to the “Security” section and click on “SSH Access”.
   3. Under the “SSH Access” section, click on the “Manage SSH Keys” button.
   4. If you have not generated an SSH key yet, click on the “Generate a New Key” button and follow the prompts to generate a new key. Otherwise, select the key you want to use.
   5. Click on the “View/Download” link next to the key you want to use.
   6. This will open a new window containing your public and private key. Copy the contents of the public key to your clipboard.
   7. Open Putty and enter your server’s hostname or IP address in the “Host Name (or IP address)” field.
   8. Under “Connection”, click on “SSH” and then “Auth”.
   9. Click on “Browse” and navigate to the private key file you downloaded from CPanel. Select the file and click “Open”.
   10. Open Putty and enter the server’s IP address or hostname in the “Host Name (or IP address)” field.
   11. Set the port to 22, which is the default SSH port.
   12. Under “Connection” in the left-hand menu, select “SSH”.
   13. Under “Connection” in the left-hand menu, select “Data”.
   14. In the “Auto-login username” field, enter your CPanel username.
   15. Under “Terminal” in the left-hand menu, select “Keyboard”.
   16. In the “Function keys and keypad” section, select “Linux”.
   17. Click on “Open” to connect to your server.

That’s it! You should now be able to log in to your server using Putty with your SSH key. These settings should allow you to log in to your CPanel based SSH using Putty. Note that if you encounter any issues, you may need to check with your hosting provider for any specific configuration requirements.

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